New Media MRP Presentation Nitesh Kripalani 16 July 2013 - Confidential - 0
In 5.5 months, LIV has delivered ~95mn PVs and 22.7m video views… Page views (Millions) Video views (Millions) 5 4.5 20 18.1 4 17.6 4.11 4 17.3 16.4 0.6 4 2.4 0.6 2.4 2.2 0.6 0.7 2.2 15 3.1 13.0 12.4 2.7 3 0.4 0.9 1.4 Millions 2.1 1.9 Millions 0.2 10.6 10 2.2 11.1 9.4 11.5 2.2 2 1.7 9.9 7.9 1.9 5 1 1.7 1.7 5.2 4.8 1.2 4.0 1.1 1.1 3.7 3.2 2.2 0.6 0 0 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Online Mobile Tablet Online Mobile Tablet LIV was launched on 24 th January � � Mobile includes iOS, Android and Java (feature phone) - Confidential - 1
…7.4m unique visitors and 11-12 minutes average times spent Unique visitors (Millions) Video views/unique and time spent 12 18 1.4 11.2 1.5 1.3 1.3 15.6 0.1 0.0 14.4 1.2 10 0.1 9.0 13.6 0.0 1.1 8.2 Video views/Unique viewers 1.0 0.5 7.5 0.0 8 12 0.6 1 0.0 6.8 10.3 0.6 0.5 10.0 Minutes 5.9 9 9 Millions 6 0.5 0.6 7.3 7.3 7 6.17 6 5.7 5.5 4 6 5 5 5 0.5 4.3 0.9 0.8 0.7 0.7 2 0.5 0.4 0 0 0 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Online Mobile Online Mobile Tablet Tablet Average Duration Marketing campaign ended on 31 st March; only minor SEM in progress � � Average time spent – Online – 9 min; mobile – 9 min and tablet – 15 mins - Confidential - 2
Content – Key consumption insights… � As expected, consumption on mobile and Smart Phones is the highest � India vs. International split – 55%:45% � Online – � Sony LIV is skewed female – 47%, vs. 40% for the overall Internet consumption � Average time spent per video view has increased from 8 minutes to 11.5 minutes (73% of average duration of content). Video engagement has increased – 50% of visitors, at least watch 75% of the video � Top 20 shows contribute 85+% of views � Top content categories – Catch-up episodes, Quickisodes, Comedy, Thriller - Confidential - 3
Distribution – LIV is available across ALL leading application stores, with preferential status � LIV is pre-embedded on Sony mobile and Nokia devices; WIP – Micromax, Samsung, HTC, Lenovo LIV was the 1 st Indian app to be published on the Indian Amazon application store, working with Amazon � for their Indian app store official launch in September 2013 LIV will be the 1 st Indian TV broadcaster to sell content on the Indian iTunes store in 4 months; exclusivity � period being discussed Downloads split – 3.96 mn � Next products will be – Windows 8, Connected TV apps, mobile site Google Mobang Playstor o Others e 5% 5% 13% GetJar 4% iOS Nokia 7% OVI store - Confidential - 4 66%
“Free-mium” Monetization – Focus is on direct sales and enabling in-app billing for Premium content India International Linear TBD Video short- TBD form Mobile A-VOD Sony LIV T-VOD/PPV/SVOD WIP TBD Direct to WIP WIP Advertisers Internet Ad Networks - Confidential - 5
Update on other revenue streams Mobile telephony: � Value-added services (VAS) regulations are negatively impacting industry; triple and double consumer confirmations leading to 70-80% drop in revenues YouTube: � MSM continues to be the #2 partner for YouTube in India � YouTube is promoting partners to become Multi-Channel aggregators (MCNs) and start doing web- specific original programming Content Licensing: � Regional content syndication is growing rapidly; IP rights remain with MSM. Library products are being pushed too. TVR incentive based billing � Simulcast content deals in Pakistan and in the region is also growing - Confidential - 6
New Media MRP Presentation Nitesh Kripalani 16 July 2013 - Confidential - 7
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