New Media MRP Presentation Nitesh Kripalani 16 July 2013 - - - PowerPoint PPT Presentation

• Confidential -

New Media MRP Presentation

Nitesh Kripalani

16 July 2013

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Page views (Millions)

3.2 5.2 3.7 4.0 4.8 9.9 7.9 10.6 11.5 11.1 9.4 0.9 2.4 2.4 2.2 2.2 2.2 1.4

17.3 16.4 18.1 12.4 13.0 17.6

5 10 15 20 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Millions

Online Mobile Tablet

In 5.5 months, LIV has delivered ~95mn PVs and 22.7m video views…

1.1 1.7 1.1 1.2 1.7 1.9 1.7 2.1 2.2 2.2 1.9 0.2 0.6 0.7 0.6 0.6 0.6 0.4

4 4 4.5 3.1 2.7 4.11

1 2 3 4 5 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Millions

Online Mobile Tablet

Video views (Millions)

• LIV was launched on 24th January
• Mobile includes iOS, Android and Java (feature phone)

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Unique visitors (Millions)

0.7 0.8 0.4 0.7 0.9 0.5 0.5 0.6 0.6 0.6 0.5 0.0 0.0 0.0 0.1 0.1 0.5 0.0

1.3 1.4 1.3 1.2 1.0 1.1

0.5 1 1.5 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Millions

Online Mobile Tablet

…7.4m unique visitors and 11-12 minutes average times spent

Video views/unique and time spent

4.3 5 6 5 7 9 6.17 7.3 5 5.5 5.7 9 7.3 15.6 13.6 10.0 10.3 14.4

5.9 8.2 9.0 6.8 11.2 7.5

2 4 6 8 10 12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Minutes 6 12 18 Video views/Unique viewers Online Mobile Tablet Average Duration

• Marketing campaign ended on 31st March; only minor SEM in progress
• Average time spent – Online – 9 min; mobile – 9 min and tablet – 15 mins

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Content – Key consumption insights…

• As expected, consumption on mobile and Smart Phones is the highest
• India vs. International split – 55%:45%
• Online –

Sony LIV is skewed female – 47%, vs. 40% for the overall Internet consumption Average time spent per video view has increased from 8 minutes to 11.5 minutes (73% of average duration

• f content). Video engagement has increased – 50% of visitors, at least watch 75% of the video

Top 20 shows contribute 85+% of views Top content categories – Catch-up episodes, Quickisodes, Comedy, Thriller

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Distribution – LIV is available across ALL leading application stores, with preferential status

• LIV is pre-embedded on Sony mobile and Nokia devices; WIP – Micromax, Samsung, HTC, Lenovo
• LIV was the 1st Indian app to be published on the Indian Amazon application store, working with Amazon

for their Indian app store official launch in September 2013

• LIV will be the 1st Indian TV broadcaster to sell content on the Indian iTunes store in 4 months; exclusivity

period being discussed

• Next products will be – Windows 8, Connected TV apps, mobile site

Downloads split – 3.96 mn

GetJar 4% Nokia OVI store 66% iOS 7% Mobang

• 5%

Google Playstor e 13% Others 5%

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“Free-mium” Monetization – Focus is on direct sales and enabling in-app billing for Premium content

India International Mobile

Linear TBD Video short- form TBD Sony LIV A-VOD T-VOD/PPV/SVOD WIP TBD

Internet

Direct to Advertisers WIP WIP Ad Networks

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Update on other revenue streams

Mobile telephony:

• Value-added services (VAS) regulations are negatively impacting industry; triple and double consumer

confirmations leading to 70-80% drop in revenues

YouTube:

• MSM continues to be the #2 partner for YouTube in India
• YouTube is promoting partners to become Multi-Channel aggregators (MCNs) and start doing web-

specific original programming

Content Licensing:

• Regional content syndication is growing rapidly; IP rights remain with MSM. Library products are being

pushed too. TVR incentive based billing

• Simulcast content deals in Pakistan and in the region is also growing

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New Media MRP Presentation

Nitesh Kripalani

16 July 2013