NETWORK | ENGAGE | INFORM WELCOME T TO OU O OUR M MEM - - PowerPoint PPT Presentation

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NETWORK | ENGAGE | INFORM WELCOME T TO OU O OUR M MEM - - PowerPoint PPT Presentation

Dec 09, 2022 150 likes •481 views

NETWORK | ENGAGE | INFORM WELCOME T TO OU O OUR M MEM EMBERS & THEIR HEIR G GUESTS The LPF November Seminar: The rise of the compact budget hotel sector KEYNOTE PRESENTATION FOLLOWED BY PANEL Q&A Generously hosted by Derek

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WELCOME T TO OU O OUR M MEM EMBERS & THEIR HEIR G GUESTS

NETWORK | ENGAGE | INFORM

The LPF November Seminar: The rise of the compact budget hotel sector KEYNOTE PRESENTATION FOLLOWED BY PANEL Q&A Generously hosted by

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Derek Griffin Premier Inn

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Co Compact h hotel els a and Prem emier I Inn

Derek Griffin, Head of Acquisitions - London and South & East England Leisure Property Forum, Tuesday 27 November 2018

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Introducing Premier Inn

  • Whitbread owns the Premier Inn, hub and ZIP

brands

  • Premier Inn is the UK’s favourite hotel brand with
  • ver 790+ hotels and 74,000+ bedrooms open

today

  • Continuing to grow nationwide and internationally
  • Strong financials and flexibility are at the heart of

the brand’s success

  • Continuing to acquire freehold, leasehold, change
  • f use opportunities or going concerns
  • Major employer and developer of skills

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Whitbread’s compact hotel brands

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What was the big idea?

  • Market opportunity
  • Supply and demand
  • Accessing the most central

and / or compromised locations

  • Broadening the potential

customer base for our hotels

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Compact, t, c comfortable a e and high-te tech

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Our current portfolio in London

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St Martins Lane, Covent Garden

Opened November 2014

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Tower Bridge

Opened December 2015

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Spitalfields, Brick Lane

Opened February 2016

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Westminster, St James’s Park

Opened October 2016

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Ki Kings Cr Cros

  • ss

Opened June 2017

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Westminster A Abbey

Opened Septe tember 2 2017

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Good

  • dge S

St

Opened October 2017

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In the committed pipeline

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Creating a central London portfolio

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1,500 hub by

P remier Inn bedrooms open in London

1,050

bedrooms in the pipeline for London Investment value of +£450 million

14 zone 1 & 2 locations 57% freehold / 43% leasehold

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Su Success be beyond L London:

Three h hubs i in central E Edinburgh

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Edinburgh Rose Street Edinburgh Haymarket Edinburgh Royal Mile

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Custom

  • mer i

r insigh ght

  • hub is a complementary product to Premier Inn
  • Experience scores consistently well with customers
  • Compact room is highly rated for quality and design
  • Central locations are crucial for customers in justifying

the smaller bedroom size

  • Opportunities to refine technology in the bedroom,

add F&B design flourishes and improve food offer

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Wh What’s n next? t?

  • Ready for second phase of

growth

  • Opportunity to price more

effectively vs Premier Inn

  • Develop brand awareness and

engagement

  • Learn from customer insight
  • Refining the product will improve

viability for UK core cities

  • We think there is a strong market

for hub by Premier Inn rooms across the UK

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Thank you

derek.griffin@whitbread.com 07717 544 366 LinkedIn: Whitbread PLC Property

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