NCAA FAN JAM 2020- 2021 GROUP MEMBERS: JACOB LARGENT, WALEED - - PowerPoint PPT Presentation

NCAA FAN JAM 2020- 2021

GROUP MEMBERS: JACOB LARGENT, WALEED AL-HAMED, MEENAL JAKATDAR,ULKA PATIL

• PROBLEM
• HOW MIGHT WE USE FAN JAM FOR

THE BENEFIT OF THE COMMUNITY?

BASKETBALL BUILDS COMMUNITIES IN INDIANA

THE BIG IDEA: BRING COMMUNITIES TOGETHER THROUGH BASKETBALL

• Use the sports commissions and Fan Jam as a medium

between the NCAA and its communities

• Create an emotional connection that will bring new

consumers to Fan Jam events across Indiana

• Keep Fan Jam the same fun and exciting event

BENEFITS OF FAN JAM TO THE COMMUNITY

Use media campaigning to help promote the community Help promote community development in struggling communities Co-host events that benefit the community Promote community awareness Spread the message of community organizations and non-profits Educate the community on historical importance of basketball in their community

MUNCIE, IN

• The Community Foundations of

Muncie and Delaware county Inc.

• Boys and Girls Club of Muncie
• Bridges Community Services

GARY, IN

• Northwest Indiana Community

Action

• Community Organizations for

families and youth

• Urban League of Northwest, IN
• Calumet High School Band

INDIANAPOLIS, IN

• Indianapolis – CrispusAttucks High

School

• Indiana

Y

• uth Institute
• Boys & Girls club
• Indiana Humanities

CHANGES TO FAN JAM

SHOWCASE THE HISTORY OF BASKETBALL IN INDIANA CREATE COMPETITIONS THAT INVOLVE THE WHOLE FAMILY INCREASED HISTORICAL READING MATERIALS AT FAN JAM EVENTS

MEDIA CAMPAIGN

#TracktheTruck – social media backchannel Video campaigns Online Contests

BENEFITS OF THIS MODEL

It will attract non-sports fans to Fan Jam due to the emotional connection built in their communities Improve the community that the NCAA serves Educate and create a new generation of basketball fans

THANK YOU! QUESTIONS?