NCAA FAN JAM 2020- 2021 GROUP MEMBERS: JACOB LARGENT, WALEED AL-HAMED, MEENAL JAKATDAR,ULKA PATIL
• HOW MIGHT WE USE FAN JAM FOR • PROBLEM THE BENEFIT OF THE COMMUNITY?
BASKETBALL BUILDS COMMUNITIES IN INDIANA
THE BIG IDEA: BRING COMMUNITIES TOGETHER THROUGH BASKETBALL • Use the sports commissions and Fan Jam as a medium between the NCAA and its communities • Create an emotional connection that will bring new consumers to Fan Jam events across Indiana • Keep Fan Jam the same fun and exciting event
Use media campaigning to Help promote community Co-host events that benefit help promote the community development in struggling the community BENEFITS OF communities FAN JAM TO THE COMMUNITY Promote community Spread the message of Educate the community on awareness community organizations and historical importance of non-profits basketball in their community
MUNCIE, IN • The Community Foundations of Muncie and Delaware county Inc. • Boys and Girls Club of Muncie • Bridges Community Services
GARY, IN • Northwest Indiana Community Action • Community Organizations for families and youth • Urban League of Northwest, IN • Calumet High School Band
INDIANAPOLIS, IN • Indianapolis – CrispusAttucks High School • Indiana Y outh Institute • Boys & Girls club • Indiana Humanities
CHANGES TO FAN JAM SHOWCASE THE HISTORY OF CREATE COMPETITIONS THAT INCREASED HISTORICAL BASKETBALL IN INDIANA INVOLVE THE WHOLE FAMILY READING MATERIALS AT FAN JAM EVENTS
MEDIA CAMPAIGN #TracktheTruck – social media backchannel Video campaigns Online Contests
BENEFITS OF THIS MODEL It will attract non-sports fans to Fan Jam Improve the community that the NCAA Educate and create a new generation of due to the emotional connection built in serves basketball fans their communities
THANK YOU! QUESTIONS?
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