National Latino AIDS Awareness Day (NLAAD) & National Hispanic - - PowerPoint PPT Presentation

National Latino AIDS Awareness Day (NLAAD) & National Hispanic Hepatitis Awareness Day (NHHAD)

Luis Alberto Mares, LMSW Director of Community Mobilization Programs Latino Commission on AIDS

LATIN INO C O COMMI MISSI SSION ON O ON A AIDS

• A nonprofit organization founded in

1990 to fight HIV/AIDS in Latino communities nationwide

• Services in more than 40 States, Puerto

Rico and the Virgin Islands

• Multi-disciplinary Staff
• Multicultural/Multilingual Capacity
• Long demonstrated history of building

national, regional and local coalitions

• Led by national AIDS advocate Dennis

de Leon since 1993 until his passing in 2009

• Since 2009, Guillermo Chacon has

spearheaded coalition building, community mobilization & Spanish- language media outreach efforts as the President of the Commission

LATINO COMMISSION ON AIDS

• Fiv

ive cor

• re ar

areas as: 1. Capacity Building Assistance (CBA) 2. Disease Prevention and Health Promotion 3. Direct Services / Access to Care (HIV and Hepatitis testing & navigation services) 4. Health Policy, Advocacy and Community Mobilization 5. Latin Health Disparities Research and Evaluation

• Local

al, region ional al, & nation ional al level

• Uniq

ique ue commun mmunity y based participa patory research h model el

Latino Commi Commission on

• n AI

AIDS

• Why us?

– Because our exper ertise in HIV/ V/AI AIDS S & Hepatitis – Because we follow Diseas ase I Integrat ation n of Public health model – Because we use a Commu munity Mobi

• bilizat

ation model – Because we convene stakeholders and don’t take

• wnership of local campaigns (Gra

Grass ssroots) – Because we hear Clients’ s’ r reque uest st – Because we have a National nal p perspe pect ctive ve

Why educate and mobilize?

• Because of the ef

effect ects of

• f the epid

he epidemic ics in

• ur communities.
• Because the la

lack ck of

• f ser

ervice ces.

• Because of Socia

Social d l det etermin inants of

• f hea

health.

• Because we need to fight St

Stig igma ma.

• Because the existence of mis

misco conce ception

• ns.

Lat atino inos/His ispan anic ics an and HIV IV

• Almost 10,000 Latinos

were newly diagnosed with HIV in 2015.

• Latinos represent 18% of

the US population but represent 24% of all new HIV diagnosis.

• Hispanic/Latinos tend to

have a late diagnosis of HIV.

• Since the beginning of the

epidemic 129,295 Latinos have died from AIDS.

Lat atino inos/His ispan anic ics an and Hepat atit itis is

• Chronic liver disease is the 7th highest

cause of death in the Latino community

• In 2016 Hispanics were 60 percent

more likely to die from Viral hepatitis than whites (OMH)

• Despite having lower rates of hepatitis

C, Hispanics were 50 percent more likely to die from that disease, in

• 2015. (OMH)
• From 2011-2012 acute Hepatitis C

rates increased 23.5% among Hispanics

• Hispanic adults 40 years and over are

30% more likely to develop Hepatitis

Ou Our N r Nati ational al Awaren arenes ess C Campai ampaigns : : NLAAD & AAD & NHHAD

NL NLAA AAD & & NHHAD NHHAD

• Developed by the Latino Commission on AIDS (2003 &

2012)

• National campaigns implemented at the local level
• NLAAD &

AAD & NHHAD are collective movements aimed at educating and mobilizing Latino communities to increase their knowledge about the dangers of HIV and viral hepatitis respectively, and its high prevalence in Hispanic communities.

• Goal

al: Draw attention to the critical role HIV & viral Hepatitis testing, prevention education, care, and treatment plays in addressing these epidemics.

• NLAAD & NHHAD are commu

communit ity mob mobil ilizin ing ca campa mpaig igns which foster a diverse network of agencies and stakeholders, implemented at the local, regional and national level, aimed at educating and mobilizing Latino/Hispanic communities to increase their knowledge

• n the impact of HIV and viral hepatitis.

NLAAD LAAD & & NHHAD HAD cont

• ntinued

Com

• mmun

unit ity M Mobil bilizat atio ion is is…

Community mobilization is a capacity- building process through which community individuals, groups, and

• rganizations plan, carry out, and

evaluate activities on a participatory and sustained basis to achieve an agreed upon goal, either on their own initiative or stimulated by others.

NLAAD & NHHAD are National socia

• cial

ma market etin ing/messaging ca campa mpaig igns implemented every October 15th and May 15th respectively to raise HIV & & vir iral hepa hepatit itis is a awarene eness, prevention, testing, treatment education and patient advocacy in the Latino community.

NLAAD & AD & NHHAD D co

continued ed

Socia Social M Market etin ing/Messaging: W Wha hat is is it it?

• Promotes a voluntary behavior change

↓

• By targeting a specific audience

↓

• In order to improve the personal well being and that of

society.

• It is a planned process for influencing social change. Social

is a research-driven approach to behavior change.

• Because it is action-driven, evaluation of its effect is part of

the campaign. No campaign can claim success without evaluation.

NLA LAAD & NHHAD AD: C CORE RE ELEM ELEMENTS

• 1. Partners:
• Local
• Regional
• National

2.Conference calls: Planning 3.Development and dissemination of materials – i.e. campaign kit, website, messaging, images

• 4. Webinars, trainings, forum for

discussion, technical assistance

• 5. Events

• 1. P

PARTNER NERS

• The NLAAD & NHHAD network (partners)

participate in the developing of campaign materials – such as the campaign kit, website, and, all campaign messaging and images.

• Communication is key – national NLAAD &

NHHAD partners convene via conference call once a month prior to the launch of the campaigns

• NLAAD & NHHAD members are able to use all

campaign messages and tailor them as needed to address specific community needs.

• Materials and trainings are provided

• 2. CO

CONF NFERENCE CA E CALLS

• Conference calls serve as a forum for collaboration,

networking and to seek information on how other agencies

• rganize specific events.
• Technical assistance and capacity building is provided.

• 3. DEVE

DEVELOPING A ANS S DIS DISSEMINATION OF F MATE ATERIAL ALS: N NLAAD AAD

NLAAD PREVIOUS CAMPAIGNS

NLAAD AAD W WEBSITE

NLA NLAAD I INF NFOGRAPHICS

NLAAD EVEN D EVENTS

• 3. D

DEVELO LOPIN ING AND D DISSE SEMIN INATION OF F MATE ATERIAL ALS: N NHHAD AD

NHHAD W WEBS BSIT ITE

NH NHAAD 20 2018 18

• 4. W

WEBI BINARS RS

NL NLAAD 2 201 017 W Webinars 1. HIV and Latinx Communities

• 2. Federal Response to Ending

AIDS / Minor Consent and the Path Towards Ending the Epidemic in NYS / HIV Criminalization and the Latinx Community.

• 3. Social Media and NLAAD
• 4. Nutrition and HIV

NH NHHAD 2 201 018 Webinars 1. Community Voice on Hep C

• 2. Viral Hepatitis Overview
• 3. Updated National Viral

Hepatitis Action Plan 2017- 2020

• 4. Latinos and Hepatitis C:

Where we are and what we need to do.

• 5. OMHRC Efforts around Viral

Hepatitis C among Latinos

NLAAD & NHHAD Community Mobilization Model

Goal: Building community capacity to raise awareness, promote HIV & viral hepatitis testing, and connecting Hispanics/Latinos to health care Build Community Partnerships/Leadership: Create Planning Committee, Ownership, Consensus Develop a Community Plan: Community Assessment, How to Prepare for NLAAD / NHHAD Implement Community Action Plan: material, marketing, collaboration, media, elected officials Evaluate Effectiveness: revisit goals, successes, challenges, outcomes

Goal: Building community capacity to raise awareness, promote

HIV & Viral Hepatitis testing, and connecting Hispanics/Latinos to health care

Community-wide changes in norms and behaviors take a long time to develop. Effective, sustainable, and

• ngoing community-level HIV

and viral hepatitis education to confront stigma and bring people to care. All members of a community are potential change agents.

Build Community Partnerships/Leadership: Create Planning Committee, Ownership, Consensus

Identify a addit dditional s l stake h holde lders: Elected officials, celebrities, small business owners, Health Departments, media, dance companies, volunteers. Iden enti tify c core c e commu mmunity ty m member bers for y your P Planning C Commi mittee: ttee:

• People living with HIV/viral hepatitis
• Community Educators
• Community Based Organizations
• Communities of Faith
• ESL Programs

Iden enti tify existi ting e efforts ts: Hospitals, clinics, community health centers, existing coalitions, human service providers, colleges.

Develop a Community Plan: Community Assessment, How to Prepare for NLAAD & NHHAD

• Formati

mative A e Asses essmen ent

• Dev

evelop an and P Pilot Mar Marketing Mate Materials

• Prepar

are a e a Budget et

• Netwo

work k (Contact the media, corporations, pharmaceuticals, ask for sponsorship and funds!!)

• What d

do y

• you h
• u hop
• pe t

to a

• accomplish on
• n your
• ur

awareness d ss day? ? (things to consider)

• Comm

mmunity ty P Parti ticipati ation-Equa ual P l Partners When planning community-level interventions it is critical to learn about the communities' unique characteristics. Start with the community’s priorities rather than externally imposing an agenda. (what a hat are y your g goal als?)

Implement Community Action Plan: material, marketing, collaboration, media, elected officials

Collaboration can maximize exposure to prevention messages and successful NLAAD / NHHAD activities in your region.

• Material

ial distribut ibution ion

• Prom
• mote your

your event

• Rai

aise aw awar areness or

• r prov
• vide ac

access to

• HIV

te testi sting

• Enga

ngage ge the communi nity

• Invi

vite e elected ed officials

• Send your

your press release/media ad advocacy

Evaluate Effectiveness: revisit goals, successes, challenges, outcomes

• Qual

alit ity as assuran ance ( (mat aterial als an and pro rocess)

• Assess

sess campaign o gn outcomes mes

• Planning Commi

mmittee c col

• llabor
• ration

wo work

• Ana

Analyze k key ey stakehol

• lder

ers a and nd commu mmunity r resp sponse

• Anal

alyze ze an and re revise c cam ampai aign as as needed needed

• Rep

eport t to St Stakeh eholder er

• Train

raining