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Harnessing Marketplace Power to Improve Health, Environment and Economics IP IPM In Institute Update to the National IP IPM Coordinating Committee 10/2 /23/18 T. Green, PhD, CCA, TSP President ipmworks@ipminstitute.org Whole Foods Market


  1. Harnessing Marketplace Power to Improve Health, Environment and Economics IP IPM In Institute Update to the National IP IPM Coordinating Committee 10/2 /23/18 T. Green, PhD, CCA, TSP President ipmworks@ipminstitute.org Whole Foods Market 2014 Supplier Award for Outstanding Quality Assurance 2012, 2009 US EPA Sustained Excellence in IPM Award 2009, 2008, 2005, 2004 National Champion, US EPA Pesticide Environmental Stewardship Program 1 2005 Children’s Environmental Health Recognition Award, US EPA Office of Children’s Health Protection

  2. How We Make a Difference Harnessing Marketplace Power to Improve Health, Environment, and Economics Organic & IPM Working Group Tick IPM Working Group Tenth International IPM Symposium March 2021

  3. ~500 growers in the US and Canada, along with six processors and two major buyers working to: • Continuously improve sustainability throughout the potato supply chain • Measure and communicate sustainable practices and outcomes • Minimize duplication of effort and costs • 77% reduction in pesticide risks vs. no-IPM standard www.potatosustainabilityinitiative.org air and water quality * energy and water conservation * recycling and waste reduction * soil health * worker safety Integrated Pest Management and pesticide risk reduction Harnessing Marketplace Power to Improve Health, Environment and Economics 3

  4. 1.Identify/prioritize hot spots 2.Set goals 3.Take action 4.Measure progress 5.Communicate! Harnessing Marketplace Power to Improve Health, Environment and Economics 4

  5. Our Challenges Graphs courtesy National Oceanic and Atmospheric Administration, US Dept. of Commerce. Lake Erie photos courtesy of John Crumrine. Map courtesy of US EPA. Credit: National Oceanic and Atmospheric Administration, US Dept. of Commerce 5

  6. Opportunit itie ies! Total P loss Dissolved Reactive P Product/Service reduction loss reduction (lbs/acre) (lbs/acre) Cover crops 0.63 0.06 Soil tests/apply at Extension recs 0.53 0.11 Variable rate P applications 0.59 0.09 Custom banding 0.39 0.06 Apply in rooting zone (strip till) 0.68 0.10 Notify farmers after P applications to lightly incorporate 1.04 0.23 (2- 3”) Apply for following crop only 0.10 0.01 Avoid application prior to rain, comply with setbacks, ?? ?? notify farmer of issues, e.g., tile blowouts

  7. Promotion

  8. Promotion

  9. Participating Ag Retailers Total Acres Serviced by Facilities & Number of Respondents by Season 69 5000 80 62 4500 70 Acres 47 Number of Respondents 4000 60 3500 Sum 4,150,322 Acres (1000's) 50 3000 Average 59,290 2500 40 4720 4060 2000 3839 30 Maximum 200,000 1500 20 12 12 12 1000 Minimum 4000 10 500 650 534 539 0 0 2011-2012 2012-2013 2013-2014 2014-5015 2015-2016 2016-2017 Season

  10. Sandusky River Watershed

  11. • Aquatic algae • Avian • Aquatic invertebrates reproductive Environmental • Fish reproductive • Earthworm • Avian acute • Small mammal • Inhalation • Acute dermal worker Human Bystander • Cancer dermal worker • Chronic dietary Consumer Dietary • Cancer dietary • Off crop • In bloom Pollinator • No bloom Harnessing Marketplace Power to Improve Health, Environment and Economics

  12. Growers and advisors: Which should I choose? Among acceptable options for cost, efficacy: • Chlorpyrifos generates high risks for nearby workers or other bystanders, fish and high birds. risk • Spinosad generates the least risk. Harnessing Marketplace Power to Improve Health, Environment and Economics

  13. Identifying high risks: Grower spectrum Which growers have the greatest opportunity to reduce risk? # High Risk Scores Across Farms 2013 40 30 No. of High Risk Scores 20 10 0 Farms Harnessing Marketplace Power to Improve Health, Environment and Economics

  14. Identifying low-risk alternatives Aquatic Invertebrates Small Mammal Acute Pollinator No Bloom Avian Reproductive Pollinator In Bloom Pollinator Off Crop Consumer Cancer Low Risk Human Dietary Dermal Cancer Aquatic Algae Moderate Risk Fish Chronic Avian Acute Earthworm Inhalation High Risk Active Ingredient Product Name ND = No data; chlorantraniliprole Altacor no assessment acetamiprid Assail 30SG buprofezin Centaur WDG spinetoram Delegate WG Bacillus thuringiensis DiPel DF pyriproxyfen Esteem 35 WP cyantraniliprole Exirel trifloxystrobin Flint fenbuconazole Indar 2F methoxyfenozide Intrepid 2F spirotetramat Movento boscalid Pristine pyraclostrobin phosphorous acid ProPhyt flupyradifurone Sivanto 200 SL ND ND ND ND ND ND ND ND kresoxim-methyl Sovran Harnessing Marketplace Power to Improve Health, Environment and Economics

  15. Reporting progress www.redtomato.org 50% reduction in average high risks per application since 2004, including a 35% reduction since 2010. 15 Harnessing Marketplace Power to Improve Health, Environment and Economics

  16. Users Harnessing Marketplace Power to Improve Health, Environment and Economics

  17. What’s new? 1. Goal: Implement PARM model in upper Mississippi River Watershed with support from McKnight Foundation, Clean Lakes Alliance. 2. Goal: With The Sustainability Consortium and others, make it easy for growers to produce outcome measures for multiple buyer-driven programs. 3. Goal: Establish Tick IPM academy with ESA. 4. Goal: With General Mills, train ~800 corn/soy/wheat/oat/sugar beet growers, consultants, grain buyers on IPM priorities developed with Extension. 5. Goal: For Field to Market, develop options for member food companies and others to communicate progress in IPM, pesticide risk reduction. 6. Rebranding Stop School Pests… Harnessing Marketplace Power to Improve Health, Environment and Economics

  18. 18

  19. Thanks! Let us know how we can help. Dr. Tom Green Kelly Adams Mark Adelsperger Thomas Bernard Julian Cooper Erin Gray Daly Director Co-Director Resource Management Coordinator Project Manager Administrative Specialist Assistant Astrid De la Cruz Julia Freuck Sharon Haberkorn Maggie Johnson Ariel Larson Frank Laufenberg Coordinator Project Coordinator Office Manager Intern Project Manager Coordinator Caitlin Leahy Matt Lichty Ali Loker Erika Nickels Cole Schmitt Liam Selfors Outreach Coordinator Team Member Project Manager Audit Coordinator Jr Front End Developer Team Member Dan Skolnik Peter Werts Paige Wettach Ida Yu Madeline Zastrow Senior Software Project Manager Coordinator Coordinator Coordinator Engineer Harnessing Marketplace Power to Improve Health, Environment and Economics 19

  20. Farm rming and Food Narrative Proje ject 20

  21. Challenge • Practitioners don’t recognize and establish common ground that can lead to coalition building, policy gains. • Citizens cannot sort out competing claims to make intelligent choices • No common vision of profitable American farms that produce healthy, safe, and affordable food for all and employ environmentally sound practices 21

  22. Overall aim im is is to: • Equip us with messaging to communicate more effectively with non-experts. • Create more accurate public perceptions about pest management and farming. • Have citizens and policymakers more aligned with scientific consensus on what’s needed for continuous improvement, less driven by fear and distrust. 22

  23. Products To o com ome e in in 2019 2019: “Sticky metaphors”, communication campaign with partners 23

  24. • Farms are human-created ecosystems; pests are inevitable and unpredictable. • IPM is a scientifically informed decision- making process. • Pests should be managed only when, and only to a level at which, economic viability is threatened. Expert • Pesticides should be selected and used to minimize risks to environment, workers, and consumers, and allow farmers to earn story ry take a living. • Market and regulatory demands can be homes difficult to meet including quality, appearance and sustainability. • Adopting practices that benefit the environment and society can be financially costly. http://escop.info/wp- content/uploads/2017/10/NIPMCC_PPT11_20171017.pdf

  25. Expert and Public OVERLAP • Farming is an integral part of society. • Farming practices significantly impact human survival and health. • Farming is economically risky and challenging work. Dra raft Public • Weather and climactic conditions significantly impact farming and are Perspective uncontrollable. • Good farming practices are financially costly take homes to adopt. • Organic and locally-grown produce should be supported. • Scientific research can and should be used to develop and inform good farming and food practices.

  26. Expert and Public GAPS • Farming = complex, expert process • Farming = hard, simple labor • Farming impacts economics, environment; farmer, worker, consumer health. • Farming impacts mostly consumer health. Dra raft Public • Good farming = diversity of approaches/practices, innovation Perspective • Natural is best, turn back to the past. • Soil health, management important take homes • It’s all about manure, fertilizer. • Sustainability = economics, social, environmental • Sustainability and ag: confusing, unfamiliar • Pesticides are necessary tools. • Pesticides are never acceptable. • Solutions include investment in research. • Tougher regulations needed.

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