National Action Program Board Report: June -September 2017 Tyler - - PowerPoint PPT Presentation

National Action Program Board Report: June -September 2017

Tyler Goodridge & Rachel Motley

Overview

National Action Program

In March of 2017, NOW launched the National Action Program (NA Program). This program is NOW’s set of action priorities for activists around the country and it includes five campaigns. In the initial launch of our program, the NA Team focused its attention on creating messaging for each campaign as well as providing concrete actions for local chapters, members, and burgeoning activists.

Please hold all questions until the end of the presentation. For more information about our restructuring, please contact Tyler at actionassociate@now.org

Changes to the Department

The NA Program has evolved, focusing on long-term strategies, solidifying relationships with partners & allied organizations, and addressing the needs of each chapter. Additionally, the NA team has taken

• n new responsibilities within the
• rganization that extend beyond our

core campaigns including digital communications, coalition building, and political work.

Table of Contents

• 1. What We’ve Done
• 2. Future Strategy
• 3. Digital Communications

What We Have Done

1.

Mobilize for Reproductive Justice

Combatting Trumpcare and attacks on reproductive rights

5

Reproductive Justice Campaigns: June - September

Over the past two months, we have dedicated our time and attention to the ever-looming Affordable Care Act Repeal and its many iterations.

Trumpcare 4.0 Coalition Work Trumpcare 3.0

The NA team has created a number of tools and resources that focus on mobilizing our activists to: 1. Place pressure on their representatives to

• ppose the ACA repeals

2. Conduct advocacy work within their own communities

NOW THIS:

7

A complex idea can be conveyed with just a single image or video. To defeat Trumpcare, we tried to make our content as dynamic and engaging as possible for our members and activists.

2.

ERA

Advocate for intersectional constitutional equality

8

Over the past few months, we’ve seen tremendous growth around the ERA. With this in mind, the action agenda for this campaign looks to:

Equal Rights Amendment Campaigns: June - September

Women’s Equality Day Utilizing our Visions For Equality microsite, we asked our members and outside activists to submit their visions for equality.

1. Pursue a two-state strategy to ratify the ERA 2. Pursue a start-over strategy to ratify the ERA 3. Educate new feminists on the ERA and its implications for women 4. Advocate for an inclusive and intersectional ERA interpretation

ERA Campaigns

Information Briefs Target State Agenda Action Emails Visions for Equality ERA CONTENT

3.

Voting Rights

Coalition Work and Awareness to protect

• ur vote

Voting Rights Campaigns: June - September

Voting Rights Month

We have also been instrumental in facilitating digital engagement

• f

Voting Rights Month with the VRA, promoting the work of our many allies, and creating the graphics used

• n social media throughout

September.

. Voting Rights Alliance On July 19, the VRA hosted a rally in front of the White House protesting the first meeting of the Presidential Advisory Commission

• n

Election Integrity. NOW was a strong presence at the event along with the ACLU, Rock the Vote, and the Hip-Hop Caucus. HR 3029 HR 3029 is a piece of legislation introduced by

• Rep. Marc Veasey (D-TX)

protesting the Presidential Advisory Commission on Election Integrity by President Donald Trump.

Our AVR campaign brings a feminist lens to the issue of voter suppression. In doing this, we have decided to focus our attention on intentional actions that:

1. Bolster NOW’s name in the circles focused on voting rights 2. Strengthen our partnerships with voting rights organizations 3. Educate our members on instances of voter suppression in the country

4.

ECT

Uplifting women and addressing Trauma

13

End The Criminalization of Trauma Campaigns: June - September

March for Black Women

Along with a number of our chapters, participated in the March for Black Women as well as the March for Racial

• Justice. The march brought attention to

rampant state violence, the widespread incarceration of Black women and girls, rape and all sexualized violence, and the murders and brutalization of transwomen.

Dignity For Incarcerated Women Act

Introduced by U.S. Senators Booker (D-NJ), Warren (D-MA), Durbin (D-IL), and Harris (D-CA), this act allows for better visitation policies for primary caretaker parents, bans the shackling and solitary confinement of pregnant women, provides pregnant women and mothers with access to drug counseling programming and parenting education, and ensures that quality pads and tampons are provided to inmates free

• f charge.

Place your screenshot here

NOW at the March for Black Women:

Future Strategies

TRAP LAWS LGBTQIA+ Rights Rural Women

Intersectional ERA Target State Actions

19

Women Running Texas Legislation

Dignity of Incarcerated Women Act Title IX & Betsy DeVos Campus Engagement

Dream Act Texas California

DIGITAL COMMUNICATIONS

187,799

FACEBOOK

Demographics: Age, Sex, Top Post

Age 18-24 25-34 35-44 45-54 55-64 65+ 11% 24% 23% 17% 12% 10%

Facebook has been and continues to be, our most popular digital platform. The NA program has made a conscious effort to utilize this space to promote the campaigns of the NA program. Our Facebook is now our ‘official platform’.

Female Male 85% 15% Date Post Reactions 7/28/17 Post on the work of Collins and Murkowski in defeating Trumpcare 3.7K 8/26/17 NOW Announcement of Women’s Equality Day 902 9/28/17 Toni Op-Ed On The March for Black Women 339 9/07/17 Press Statement of Betsy DeVos & Title IX 319 8/17/17 NOW Press Statement on Oregon Birth Control Mandate 303

88,000

Twitter

Demographics: Age, Sex, Top Post

Age 18-24 25-34 35-44 45-54 55-64 65+

11% 38% 23% 17% 6% 4%

Female Male

84% 16%

Date Tweet Retweets Likes

8/26/17 On this day, the 19th amendment was passed, granting women access to the ballot. Today, that fight still lives on. #WomensEqualityDay pic.twitter.com/jUBt1Ua8t8

499 664

7/12/17 NOW stands in support of @womensmarch as they march in protest of the NRA. Join us on July 14th: http://bit.ly/2vc27F0 #NRA2DOJ pic.twitter.com/pwy8CH5eXB

272 136

7/28/17 At 1:30 am, GOP senators tried to strip millions of Americans of their health care. They lost. AGAIN. #FailureFriday nyti.ms/2h7ofOF

98 247

9/27/17 "We can’t talk about racial justice without talking about the ways that racism hurts women of color." http://bit.ly/2xxBcsc

62 111

9/30/17 "Black women, I thank you for existing ." - @iHartEricka #M4BW ฀฀฀฀ pic.twitter.com/duBkLpyznD

33 162

Over the past five months, the NA Program has taken control of our Twitter

• account. This includes original graphics, tweets, and information that is not
• nly engaging, but educational for our audience.

Let’s Review Some CONTENT:

Audiences

• Our younger followers are passive

engagers; meaning they do not interact with our content outside of ‘likes’, ‘loves’, etc

• Our
• lder

audience, tends to actively engage with our content through comments and actions Audiences

• Higher engagement with action and

live events

• Interested in on-the-ground action

and live events Most Popular Topics

• Reproductive Justice
• Title IX
• ERA

Twitter Facebook

Most Popular Topics

• contemporary feminist issues:

○ immigration, racial justice, pop culture, and LGBTQIA issues.

Questions?

▪ For more information or concerns, please contact: ▪ Digital Communications, Advocacy, & Strategy:

• Tyler Goodridge
• actionassociate@now.org

▪ Policy & Action Items:

• Rachel Motley
• actionpolicy@now.org