N3 POPULAR CULTURE VERSUS CLASSICAL CULTURE: HOW CAN THEY NURTURE - - PowerPoint PPT Presentation

N°3“POPULAR CULTURE VERSUS CLASSICAL CULTURE: HOW CAN THEY NURTURE EACH OTHERS”,

Dwight MacDonald’s arguments (1962)

There are differences between high culture and popular culture (which he calls masscult). (1) Masscult is mass produced, whereas “Culture” is produced by individuals; (2) masscult is commercial, repetitive, and unoriginal, whereas “culture” is unique, creative, and original; (3) masscult appeals to the masses (and they don’t know what’s culture anyway), whereas “culture” appeals to the higher intellects and sensitivities; (4) masscult is devoid of any standards; yet culture has standards; (5) masscult dehumanizes you, and teaches nothing; but culture elevates your spirits, and makes you a better person.

How about in 2014?

• Confrontation should be abandoned and rather focus on the

difference without a value base

• In the future the museums should not be supported only high

culture as previously thought

• The difficulty of high-culture understanding is, that it opens

normally only a small part of the audience

• Oulu: The first graffiti appeared in 1979, and at that time they were

illegal, anarchy, until in 2014, now they are street art

Museum and science centre Luuppi

• The new organization was launched on

1.1.2013

• in one organization operation is more

economical

• all expertise is in common use

Kierikki Stone Age Centre Oulu Museum of Art Science Centre Tietomaa The Northern Ortobothnia Museum Turkansaari out door museum Sailor’s home Oulunsalo out door museum

Age of the Dinosaur

• Produced by The Natural History Museum of

London

• featured In Oulu Art Museum 2.5.- 31.8.2014
• 53 670 visitors

• Collection exhibition on the 2nd floor (50th

anniversary)

• 85% of the dinovisitors visited – 80% new

customers

• normally in summertime 4000 – 6000 visitors;

summers are’t the high season

Customer feedback

“First I was afraid, and then I got to know the Dinos” Eerika 4years “Really nice, at least to the roar and the fossils. The whole exhibition was the best!” Jimi 7years “Until small boy I have dreamed of the Dinos. Now 20 years later it became true.” Helmi’s father Ville 29yers