My Twitter Handle @jasamine12 WHY? Sensis Social Media Report 2017 - PowerPoint PPT Presentation

My Twitter Handle @jasamine12

WHY? Sensis Social Media Report 2017

Content is Key for Social  Story Telling goes to the heart of human interaction.  It’s the fundamental tool in communicating via any medium and channel.  It’s as powerful in a business environment as it is in a social setting.  Understand your Unique Selling Point (USP)

Developing the Message  Having defined the core audience and desired outcome, work to the following principles:  Three primary messages (and relevant supporting data/proof-points)  Use relevant examples to illustrate your point  Simple, concise and to the point  Avoid jargon or complex terms  No motherhood statements and/or promotional ‘taglines’  Add ‘colour’, personality and emotion Be prepared to tailor and refine!!!

What makes good content?  Highly Visual  Helpful – something your audience wants/needs  Knowledgeable  Inspiring, emotive / feel good  Relevant and timely

Twitter Tips  Close-up profile Picture or company Logo  Write an interesting bio  Be an insight-leader, not a cheerleader  Use events and trending hashtags to extend and amplify relationships  Use images and videos where possible – twice as engaging!  Be careful of over-branding  Cross Promote content across social platforms  Retweet but better quote-tweet and share generously  Sweet-spot for length is 100 characters + photo

Linkedin  Keep Photo and Profile Updated  Your ‘Online Resume’  Add new contacts immediately after meeting  Seeks referrals and reciprocal business  Play ‘matchmaker’ amongst connections  Seek new opportunities  Share content and create original articles/blogs  Keep it professional – every time you like, share comment or post you are doing so as a representative of your ‘personal brand’.

Facebook  Ensure you create a business page, not a personal profile  Use Pages App to manage content and timing – you can schedule posts in advance  Have a recognisable profile and cover photo  Add a ‘call to action’ button – i.e. buy now, phone now  Use Facebook insights  Link social media to your website and vice- versa

Instagram  Let your pictures do the talking  Show what you do in a creative way  Expand reach with #hashtags  Reach more users with Instagram stories  Have a succinct bio and links to website/phone  Give a behind the scenes look