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My Twitter Handle @jasamine12
My Twitter Handle @jasamine12 WHY? Sensis Social Media Report 2017 - - PowerPoint PPT Presentation
My Twitter Handle @jasamine12 WHY? Sensis Social Media Report 2017 - - PowerPoint PPT Presentation
My Twitter Handle @jasamine12 WHY? Sensis Social Media Report 2017 Content is Key for Social Story Telling goes to the heart of human interaction. Its the fundamental tool in communicating via any medium and channel. Its as
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WHY?
Sensis Social Media Report 2017
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Story Telling goes to the heart of human
interaction.
It’s the fundamental tool in
communicating via any medium and channel.
It’s as powerful in a business
environment as it is in a social setting.
Understand your Unique Selling Point
(USP)
Content is Key for Social
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Having defined the core audience and desired
- utcome, work to the following principles:
Three primary messages (and relevant supporting
data/proof-points)
Use relevant examples to illustrate your point Simple, concise and to the point Avoid jargon or complex terms No motherhood statements and/or promotional
‘taglines’
Add ‘colour’, personality and emotion
Be prepared to tailor and refine!!!
Developing the Message
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Highly Visual Helpful – something your audience
wants/needs
Knowledgeable Inspiring, emotive / feel good Relevant and timely
What makes good content?
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Close-up profile Picture or company Logo Write an interesting bio Be an insight-leader, not a cheerleader Use events and trending hashtags to extend and amplify
relationships
Use images and videos where possible – twice as engaging! Be careful of over-branding Cross Promote content across social platforms Retweet but better quote-tweet and share generously Sweet-spot for length is 100 characters + photo
Twitter Tips
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SLIDE 12 Linkedin
Keep Photo and Profile Updated Your ‘Online Resume’ Add new contacts immediately after meeting Seeks referrals and reciprocal business Play ‘matchmaker’ amongst connections Seek new opportunities Share content and create original articles/blogs Keep it professional – every time you like,
share comment or post you are doing so as a representative of your ‘personal brand’.
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SLIDE 15 Facebook
Ensure you create a business page, not a
personal profile
Use Pages App to manage content and timing –
you can schedule posts in advance
Have a recognisable profile and cover photo Add a ‘call to action’ button – i.e. buy now,
phone now
Use Facebook insights Link social media to your website and vice-
versa
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SLIDE 18 Instagram
Let your pictures do the talking Show what you do in a creative way Expand reach with #hashtags Reach more users with Instagram stories Have a succinct bio and links to website/phone Give a behind the scenes look
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