My ste tep p by ste tep p system stem th that t generates new - - PowerPoint PPT Presentation

My ste tep p by ste tep p system stem th that t generates new client enquiries…

…and without expensive advertising

• r having to sell or cold calling…

HOW TO ASK QUESTIONS

HOW TO ASK QUESTIONS

HOW TO ASK QUESTIONS

HOW TO ASK QUESTIONS

• 1. Three marketing strategies to attract more clients and

make more sales than comparable competitors

• 2. My twenty favorite lead sources and which ones to

start with

• 3. My twenty essential marketing components
• 4. Putting it all together in a marketing machine (& the

million dollar slide)

• 5. Five part implementation acceleration formula
• 6. The 80-20 Marketing Mentoring Program

AGENDA

To secure more lifestyle choice as a business owner you can and must create a new client marketing machine for your business

CORE MESSAGE

SITUATION NORMAL

GOAL

GOAL

GOAL

PART ONE

Three marketing strategies that will ensure you attract more clients and make more sales than comparable competitors

STRATEGY

SELLING VS MARKETING

Selling Marketing

MARKETING STRATEGY #1

Build a massive list

YOUR LIST

YOUR LIST

#1 MAGNETS

Special Report CD / DVD On line video Article Live on-line event Sample Trial offer Ezine Interview Value add newsletter Seminar/workshop Software Blog & Social Media Tele-seminar Assessment & report “Test drive” Tip of the week/month Advertorial/editorial

#1: USE MAGNETS TO ATTRACT & RETAIN

Keys

• 1. 100% free value first – FAV – (seduce)
• 2. Patience (romance)
• 3. Consistency (trust)
• 4. Then 80% free value 20% special offer

(psychological reciprocity)

• 5. Special offer = “Easy Entry Level” = no brainer

#1: USE MAGNETS TO ATTRACT & RETAIN

High cost, High Value Low cost, High value 1: Free Added Value (FAV) 2: Easy Entry Product (EEP) 3: Core Offering Product (COP) 4: Spin-Off Products (SOP)

#1: USE MAGNETS TO ATTRACT & RETAIN

MARKETING STRATEGY #2

Create a Black Jellybean

#2: BLACK JELLYBEA N

#2: BLACK JELLYBEA N

Ideas

• 1. Product (features)
• 2. Promises (guarantees)
• 3. Pricing (premium or discounted)
• 4. Payments (spread, bundled)
• 5. Packaging
• 6. Promotions (special offers)
• 7. Proprietary (formula, patents, recipe)

MARKETING STRATEGY #3

Establish a Beachhead

#3: ESTABLISH A BEACH HEAD

Niche options

• 1. By industry or segment
• 2. By product / service
• 3. By region

Key principle

• Dominate then expand

#3: BEACH HEAD

PART TWO

My 20 all time favorite sources for new client leads and which ones I recommend you start with

Why 20?  Never a flood, rarely a river  Enough trickles = flow  Diversity = safety and security

20 TOP

1. Referrals 2. Regular digital content 3. OPN – HB or SA 4. SEO & Quiz /Squeeze 5. Autoresponders 6. Special Reports 7. Press releases 8. Online articles 9. Friend GF events

• 10. Pers. Observation
• 11. Magazines
• 12. Online banner ads
• 13. Signs
• 14. Other online adverts
• 15. Blog & Social Media
• 16. Demonstrations
• 17. Events
• 18. Upsell and down-sell
• 19. Free courses/templates
• 20. Ex-client reactivation

20 TOP

1. Referrals 2. Regular digital content 3. OPN – HB or SA 4. SEO & Quiz /Squeeze 5. Autoresponders 6. Special Reports / Quiz 7. Press releases 8. Online articles 9. Friend GF events

• 10. Pers. Observation
• 11. Magazines
• 12. Online banner ads
• 13. Signs
• 14. Other online adverts
• 15. Blog & Social Media
• 16. Demonstrations
• 17. Events
• 18. Upsell and down-sell
• 19. Free courses/templates
• 20. Ex-client reactivation

20 TOP

PART THREE

My list of foundation marketing components. Essential parts of most effective marketing systems. Manual, automated or semi-automated.

1. Website (duh!) 2. SEO to drive traffic 3. “Squeeze” page 4. Online database 5. Autoresponders 6. Referral systems 7. OPN systems 8. Email updates 9. Online magazine

• 10. Off line adverts
• 11. Online adverts
• 12. Testimonials
• 13. Guarantees
• 14. Blog and SMM
• 15. Special Report
• 16. Articles
• 17. Online video
• 18. Upsell systems
• 19. Downsell systems
• 20. Direct mail

(postcard or lumpy)

MARKETING COMPONENTS

PART FOUR

Putting It All Together Creating the marketing machine (& the $million slide)

1. Ezine 2. Killer Marketing Club 3. Free webinar training 4. Joint Ventures 5. Host Beneficiaries 6. Client referral 7. Host to host referral 8. JV to JV referral 9. Public speaking

• 10. Sponsorships
• 11. Affiliates
• 12. Special Report
• 13. Client intro to association
• 14. Email signature
• 15. Articles
• 16. Blog
• 17. PPC
• 18. Direct mail
• 19. SEO
• 20. Prospect referral
• 21. Outbound Interviews
• 22. Links from other sites

FREE ADDED VALUE (Ezine, webinars, best practice guides, articles, interviews) KILLER MARKETING CLUB (Above + Model Bus Int CD, Killer Marketing Report, Open Line) GROUP AND 1:1 COACHING (plan and implement marketing strategy) BACK END / UP SELLS (Killer Copy Course, Price Stretch, Referrals etc)

Creating The Machine

1. Ezine 2. Killer Marketing Club 3. Free webinar training 4. Joint Ventures 5. Host Beneficiaries 6. Client referral 7. Host to host referral 8. JV to JV referral 9. Public speaking

• 10. Sponsorships
• 11. Affiliates
• 12. Special Report
• 13. Client intro to association
• 14. Email signature
• 15. Articles
• 16. Blog
• 17. PPC
• 18. Direct mail
• 19. SEO
• 20. Prospect referral
• 21. Outbound Interviews
• 22. Links from other sites

FREE ADDED VALUE (Ezine, webinars, best practice guides, articles, interviews) KILLER MARKETING CLUB (Above + Model Bus Int CD, Killer Marketing Report, Open Line) GROUP AND 1:1 COACHING (plan and implement marketing strategy) BACK END / UP SELLS (Killer Copy Course, Price Stretch, Referrals etc)

Creating The Machine

1. Ezine 2. Killer Marketing Club 3. Free webinar training 4. Joint Ventures 5. Host Beneficiaries 6. Client referral 7. Host to host referral 8. JV to JV referral 9. Public speaking

• 10. Sponsorships
• 11. Affiliates
• 12. Special Report
• 13. Client intro to association
• 14. Email signature
• 15. Articles
• 16. Blog
• 17. PPC
• 18. Direct mail
• 19. SEO
• 20. Prospect referral
• 21. Outbound Interviews
• 22. Links from other sites

UP SELL DROP DOWN SALES

FREE ADDED VALUE (Ezine, webinars, best practice guides, articles, interviews) KILLER MARKETING CLUB (Above + Model Bus Int CD, Killer Marketing Report, Open Line) GROUP AND 1:1 COACHING (plan and implement marketing strategy) BACK END / UP SELLS (Killer Copy Course, Price Stretch, Referrals etc)

The Million $ Slide

PART FIVE

The Implementation Acceleration Formula

GOAL

IMPLEMENTATION

IMPLEMENTATION

IMPLEMENTATION

IMPLEMENTATION

Yes but … DOES ES IT T WORK? RK?

“As a result of following Tom's system my business rapidly increased in value and is now worth millions”

CLIENT RESULTS

Win Charlebois The Diamond Shop

“I was fortunate enough to sell one of my businesses for millions and Tom's program was an integral part of that success.”

CLIENT RESULTS

Mark Rocket Rocket Lab (and many others)

“Working with Tom’s program has added several million to my bottom line and to the value of my business!”

CLIENT RESULTS

Fred Soar Soar Printing

“The value of the business as a result of the process that we worked on and your methodology certainly increased the value of the business by many millions”

Grant Faber Crossmark

CLIENT RESULTS

Sold for undisclosed sum, retired (for how long?)

Maureen Maxwell Bees online

CLIENT RESULTS

HOW TO ASK QUESTIONS

Thank nks for r atten tending! ding! Stay on line after the questions to discover how my affordable Marketing Mentoring Program works …

QUESTIONS

To secure more lifestyle choice as a business owner you can and must create a new client marketing machine for your business

CORE MESSAGE

• 1. What do I need to do?
• 2. How do I learn how to do it?
• 3. How can I afford proven, quality, marketing advice?
• 4. How do I get myself to actually implement?

PROBLEMS

SOLUTION

Create your marketing plan (List, BJB, Beach Head) Build all required Marketing Components Develop twenty Lead Generation Sources (or more) What to do, How to do it, Actually doing it Affordable Step by step Go at your own pace Massive marketing training, templates, guides

Who

• Me mentoring you
• Including the experience of another 19 SME owners

When

• Commences Wednesday 4th of July then 2x month
• 9:30am AEST, 11:30 NZST
• Twelve month commitment but no lock-in contract

Where

• Online – combination of live and pre-recorded

What and How

• All things marketing (see next slides)

FAQs

WHAT

“New Clients NOW!” quick start strategies Marketing Plan: Objectives, Strategy, Tactics Create and improve 20+ lead generations systems Create and improve all marketing components Website home page, landing pages, squeeze pages Auto-responders Copywriting – how to write words that sell Pricing

WHAT

Advertising Search Engine Optimization Social Media Marketing Signs Referrals Joint Venture and Host Beneficiaries Create multiple product alternatives Create bundles and packages

WHAT

Press releases Guarantees Lead “Magnets” to filter and attract new prospects Lead “Bait” to make it easy for prospects to buy Crafting testimonials that motivate buyers Special Report YouTube Smart phone, Tablet PC “apps”

WHAT

Getting the time for marketing Scalability: getting yourself out of value delivery Managing, leading & developing a team, big or small Killer Marketing Club “Model Business Interview” CD Killer Marketing Report (8 page physical) Others… Bottom Line: This is THE most comprehensive marketing training and implementation program that I have ever created I have never seen anything like this offered anywhere, let alone for less than $20 a day!

1ST Weds Reporting and Coaching Live Online

WHAT

Planning, training, implementing 3rd Weds Q&A Planning, training, implementing

IMPLEMENTATION & RESULTS TRAINING, SUPPORT, GUIDANCE, COACHING PLANNING

How much time do I need to commit?

• First 2 months (planning phase) = one hour per week day
• From 3rd month = one day per week

What if I miss a session?

• All sessions are recorded and you receive replay links

What skill level do I need?

• Nil – if you can type you can do it
• Step by step, hold your hand

FAQs

Investment (all figures plus GST for Australian residents)

• AU$567 per month ($18.90 per day)
• NZ$721 per month ($24.03 per day)
• US$571 per month ($19.03)
• GBP₤365 per month (₤12.17 per day)
• EU€455 per month (€15.17 per day)
• ARS$2,569 per month ($85.63 per day)
• Also a one off payment option saving 25%

FAQs

RISK REVERSAL GUARANTEE

• Pay nothing up front
• If you don’t think I’ve delivered

more than full value simply email me at support@8020Center.com and pay nothing for that month

• Otherwise pay on the 3rd of

each following month

• If you claim the guarantee

twice you exit the program

$18.90 a day …tiny!

New clients almost every week … Massive!

Marketing Mentoring Program Business Case

$18.90 a day…

Marketing Mentoring Program Business Case – dollars per day

• Average sit down lunch - $18
• Average car lease - $33
• One hour temp support - $40
• Bottle of wine - $24
• Courier overseas - $20
• A book - $30
• Two movie tickets - $26
• A plan for getting new clients almost every week for

the rest of your working life and without ever having to sell or cold call – $18.90

Bonus Element #1 Replay Library

Bonus Element #2 Partner & Team Member Included

Total value over $16,000

Guaranteed Simply type “yes” and we’ll send you a simple agreement to sign and fax or email back First 20 guaranteed acceptance

Next step…

Fast Action Bonus Offers…

#1: All agreements back TODAY: 3 X 30 minute 1:1 coaching sessions VALUE $1,500 #2: All agreements back BEFORE SUNDAY MIDNIGHT EST: 1 x 30 minute 1:1 coaching session VALUE $500

Total value over $16,000 marketing training, coaching

Twenty only Bonus: $1,500 one on one coaching Type “yes” and we’ll send you a simple agreement to sign and fax or email back

HOW TO ASK QUESTIONS

DISCOVERY CALL

Typ ype e “Yes” in in he here

DISCOVERY CALL

Typ ype e “Yes” in in he here Repla play y an and slides lides?

HOW TO ASK QUESTIONS