Municipal Clerk Treasurers Institute March 18, 2015 Reba Hull - PDF document

4/6/2015 Municipal Clerk Treasurers Institute March 18, 2015 Reba Hull Campbell Deputy Executive Director Municipal Association of SC Getting an A in media coverage • Ability to recognize a good story – Local angles to national stories – Third party endorsement • Acquaintance with area media – Contact when you don’t need something – Familiarity with reporters and their interests • Anticipate needs – Understand deadlines – Visual appeal of events • Attention to detail – Keep style simple – Write like a reporter • Accuracy counts – Double check spelling, phone #s, email addresses, websites 1

4/6/2015 • Appearance counts – Consistent style – Easy to read font • Availability – Contact name, cell #, email address – Voice mail contact info • Attribution source – Identify spokesperson in advance • Assume nothing – Nothing is “off the record” – Competition for news stories • Appreciate efforts – Thank you note Tools for the Media Relations Jungle • Broadcast • Relationships interviews • Letters to the • Press editor/editorials releases/media advisories • Social Media 2

4/6/2015 Tips for Surviving in the Media Jungle • Making a good • Crisis planning case • Strategy • Clear writing Questions? Reba Hull Campbell Deputy Executive Director Municipal Association of SC 803.933.1245 rcampbell@masc.sc @MuniAssnSC 3