MP4ever Mockup Review Purple Team A Major Concerns Feasibility - - PowerPoint PPT Presentation

Mockup Review Purple Team A

MP4ever

Major Concerns

Feasibility

=> Power

Marketability

=> Customer Interest

Flashlight Power Testing

Two methods

n Voltage and estimated

coil resistance

n Simultaneous voltage

and current

Jogging, jumping,

shaking, walking, rowing, biking

Highest power output:

shaking or on hip while jogging or jumping

Flashlight Power Testing

On hip while jogging

developed average power of 0.45 – 0.6 W

Produces power to

charge capacitor

Capacitor steady

• utput is sufficient

to power MP3 player (~0.2 W)

Jogging Power Output - Method 2

• 1

1 2 3 4 5 0.2 0.4 0.6 0.8 1 1.2 Time (sec) Power (W)

Jogging Power Output Method 1

• 0.5

0.5 1 1.5 2 0.2 0.4 0.6 0.8 1 1.2 Time (sec) Power (W)

Potential Markets

Jogging

Biking Rowing Jump Roping Walking

Market Data Research

• Battery Interest: Is battery life an issue?
• Charger Interest: Would you buy an adaptable charger for $20-30?
• MP4ever Interest: Would you buy a self-charging mp3 player for

$20-30 on top of the original price? Market Interest

41% 56% 94% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Battery Interest Charger Interest MP4ever Interest

Customer Needs

• Initial Main Customer Needs

=>Reliability =>Weight =>Size =>Attachment =>Price =>Intrusiveness

Customer Needs

14 10 7 6 5 1 2 4 6 8 10 12 14 16 Size Weight Capacity Price Wearability Battery Life

Responses

Jogger Marketing Plan

• Base on existing mp3

player

n iRiver mp3player:$130

• Market product as self-

powered mp3 player

n Production cost added:

$25-$30

n Product cost $150-$300

depending on file capacity