MP4ever Mockup Review Purple Team A Major Concerns Feasibility - PowerPoint PPT Presentation

MP4ever Mockup Review Purple Team A

Major Concerns � Feasibility => Power � Marketability => Customer Interest

Flashlight Power Testing � Two methods n Voltage and estimated coil resistance n Simultaneous voltage and current � Jogging, jumping, shaking, walking, rowing, biking � Highest power output: shaking or on hip while jogging or jumping

Flashlight Power Testing Jogging Power Output Method 1 � On hip while jogging 2 1.5 developed average Power (W) 1 power of 0.45 – 0.6 0.5 W 0 0 0.2 0.4 0.6 0.8 1 1.2 -0.5 � Produces power to Time (sec) Jogging Power Output - Method 2 charge capacitor 5 � Capacitor steady 4 3 output is sufficient Power (W) 2 to power MP3 player 1 0 (~0.2 W) 0 0.2 0.4 0.6 0.8 1 1.2 -1 Time (sec)

Potential Markets � Jogging � Biking � Rowing � Jump Roping � Walking

Market Data Research Market Interest 94% 100% 90% 80% 70% 56% 60% 50% 41% 40% 30% 20% 10% 0% Battery Interest Charger Interest MP4ever Interest Battery Interest: Is battery life an issue? � Charger Interest: Would you buy an adaptable charger for $20-30? � MP4ever Interest: Would you buy a self-charging mp3 player for � $20-30 on top of the original price?

Customer Needs • Initial Main Customer Needs =>Reliability =>Weight =>Size =>Attachment =>Price =>Intrusiveness Customer Needs 16 14 14 12 10 Responses 10 7 8 6 5 6 4 1 2 0 Wearability Battery Life Size Weight Capacity Price

Jogger Marketing Plan Base on existing mp3 � player n iRiver mp3player:$130 Market product as self- � powered mp3 player n Production cost added: $25-$30 n Product cost $150-$300 depending on file capacity