Audiobooks 25.03.2017 1 Explosive..? 25.03.2017 2 Who is - - PowerPoint PPT Presentation

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Audiobooks 25.03.2017 1 Explosive..? 25.03.2017 2 Who is - - PowerPoint PPT Presentation

Nov 04, 2022 309 likes •597 views

Audiobooks 25.03.2017 1 Explosive..? 25.03.2017 2 Who is Bokbasen? 25.03.2017 3 Who is Bokbasen? Main business areas Digital distribution Metadata Ebooks Ingestion, cataloguing and Audiobooks distribution to retailers and

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Audiobooks

25.03.2017 1

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Explosive..?

25.03.2017 2

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Who is Bokbasen?

25.03.2017 3

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Who is Bokbasen?

25.03.2017 4

Main business areas

Metadata

  • Ingestion, cataloguing and

distribution to retailers and libraries in the Nordics Digital distribution

  • Ebooks
  • Audiobooks
  • Digital textbooks
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The Norwegian Market

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Audiobooks in Norway - Overview

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Audiobooks in digital formats has been sold since 2007 Market is divided between 2 large publishers 7 online retailers sell downloadable audiobooks. 3 provide subscription models – Fabel, Storytel and ebok.no

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41% 55% 54% 54% 5% 6% 8% 8% 79% 85% 86% 90% 87% 85% 85% 84% 45% 41% 34% 33% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

2013 2014 2015 2016

Tablet eReader Smartphone Laptop Computer

About the Norwegian Book Market

25.03.2017 7

Devices:

Smartphone

– only device with growth …is close to full market penetration and is now a market where devices are mainly replaced.

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45% 26% 22% 21% 21% 4% 6%

Smartphone CD-player Tablet Computer Dedicated MP3-player eReader Other

About the Norwegian Book Market

25.03.2017 8

Devices:

What device do you use for listening to audiobooks?

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About the Norwegian Book Market

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How interesting or relevant is it for you

  • r your household to

have access to ebooks and/or audiobooks? Ebooks 39% Audiobooks 35% Not interested: 52% (46%) 9%

(10%)

26% (25%) 13% (18%)

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About the Norwegian Book Market

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… have downloaded an ebook … have downloaded an audiobook

57’ 266' 57’

Half of those who listen to audiobooks also read ebooks. Usage data from Bokbasen

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About the Norwegian Book Market – Key figures

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  • 24,5% Growth in downloadable audiobooks 2015 – 2016
  • Audiobook CD sales down 11% in the same period
  • 6 % net growth all formats
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About the Norwegian Book Market – General observations

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  • Storytel reporting good

development in subscription numbers

  • 381 000 subscribers

reported this year

  • 2 new subscription services

going live in 2017 with Bokbasen

  • Customers are moving from

physical to digital

  • Customers are perhaps moving

from single-copy-sales to subscription?

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So, how explosive is this really..?

25.03.2017 13

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Audiobooks in Norway – Sales Development Year over Year

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5000 10000 15000 20000 25000 30000 35000 40000 2011 2012 2013 2014 2015 2016

Revenue

Revenue

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Audiobooks in Norway – Sales Development Year over Year

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10000 20000 30000 40000 50000 60000 70000 2011 2012 2013 2014 2015 2016 Digital Physical

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Audiobooks in Norway – Sales Development Year over Year

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10000 20000 30000 40000 50000 60000 70000 80000 2011 2012 2013 2014 2015 2016

Total

Total

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Audiobooks in Norway – Titles in Sale - Downloadable

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4 418

2 500 3 000 3 500 4 000 4 500 5 000

jan 2016 feb 2016 mars 2016april 2016 mai 2016 juni 2016 juli 2016 aug 2016 sep 2016 okt 2016 nov 2016 des 2016 jan 2017 feb 2017

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Audiobooks in Norway – Average Price in NOK – 184 NOK = 20,3 EUR

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169 170 166 164 151 169 178 177 177 178 176 184

140 145 150 155 160 165 170 175 180 185 190

mars 2016 april 2016 mai 2016 juni 2016 juli 2016 august 2016 september 2016

  • ktober

2016 november 2016 desember 2016 januar 2017 februar 2017

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Audiobooks in Norway – Revenue

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2 531 675 1 936 257 2 291 067 2 518 017 3 527 659 2 678 770 2 369 610 2 497 536 2 283 018 2 150 347 2 400 937 2 425 609

1 000 000 1 500 000 2 000 000 2 500 000 3 000 000 3 500 000 4 000 000

mar apr mai juni juli aug sep

  • kt

nov des jan feb 2016 2016 2016 2016 2016 2016 2016 2016 2016 2016 2017 2017

Omsetning Total 2016 (mar-des): 27.184.893 Total this year: 4.826.546

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Audiobooks in Norway – Copies Sold

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14 953 11 420 13 771 15 328 23 286 15 807 13 284 14 079 12 876 12 104 13 680 13 170

5 000 10 000 15 000 20 000 25 000

mar apr mai juni juli aug sep

  • kt

nov des jan feb 2016 2016 2016 2016 2016 2016 2016 2016 2016 2016 2017 2017

salg

Sold 2016 (mars-des): 160 588 Sold this year: 26 850

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Audiobooks in Norway - Standards

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Formats and Standards

  • MP3

– File in segments – One complete file

  • HLS

No real metadata or way of indicating structure

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Audiobooks in Norway - Standards

25.03.2017 22

Solution to this? Readium 2 will support audiobooks, but we also need a structure and good metadata. We need to work more on standards and best practices for audio.

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Key Takeaways

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  • Audio is an important

format with great growth in digital

  • Customers are moving

from old formats to new formats

  • Customers are moving

from old formats to new formats

  • Need for standards for

audiobooks

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International Statistics

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International Statistics

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France

Audiobooks is 1,1% of the book market, adult 80%, youth 20% source : SNE report.

7 percent of French adults have listened to an audiobook over the last twelve months to June 2016.

(source Audible – Ipsos)

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International Statistics

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Germany

5% of the book market adult 47% youth 53% source : SNE report.

14.3 million audiobooks were sold in Germany in 2014. 3.7 million people spent on average 49 Euro for 4.5 physical or digital audiobooks.

source : Indies Go German http://indiesgogerman.com/audiobook-market-germany/

25,000 titles from 400 publishers are available Each year there are between 700 to 800 new audiobooks being produced. In the last twelve months, close to five million customers have purchased an audiobook, which accounts for 7% of the overall population.

(source goodreader.com - http://goodereader.com/blog/digital-publishing/audiobook-trends- and-statistics-for-2017)

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International Statistics

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UK

2010 : £4million of spending 2014 : £10million

10 percent of UK adults have listened to an audiobook over the last twelve months to June 2016. 2015 : £90 million (source : Nielsen) / 11 million units

source : good reader.com http://goodereader.com/blog/digital- publishing/audiobook-trends-and-statistics-for-2017

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International Statistics

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USA

Fastest growing format in publishing

2014 -> 2015 : Two consecutive years with 20% growth for audiobooks (all formats) market : + 20,7% (value) + 24,1+ (volume) 10% of the book market adult 20% youth 80% (source APA Audiobooks Publishers Association)