MOSCOW, RUSSIA JILL COOPER PROGRAMME MARKETING DIRECTOR GSMA RCS - - PowerPoint PPT Presentation

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Sep 14, 2022 712 likes •848 views

GSMA RCS BUSINESS MESSAGING LAB #18 WEDNESDAY 31 st OCTOBER 2018 MOSCOW, RUSSIA JILL COOPER PROGRAMME MARKETING DIRECTOR GSMA RCS GLOBAL ADOPTION RCS NETWORKS ANDROID DEVICES RCS RCS SUBSCRIBERS 62 174m CAPABLE 1.4bn Launched RCS

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GSMA RCS BUSINESS MESSAGING LAB #18 WEDNESDAY 31st OCTOBER 2018 MOSCOW, RUSSIA JILL COOPER – PROGRAMME MARKETING DIRECTOR – GSMA

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RCS SUBSCRIBERS

174m

Monthly Active Users

f RCS services

ANDROID DEVICES RCS CAPABLE

1.4bn

RCS NETWORKS

62

Launched RCS networks

RCS GLOBAL ADOPTION

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RCS BUSINESS MESSAGING CAMPAIGNS – LIVE

We are live
Operators are making money
Don’t delay

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RCS LABS SUPPORT GROWTH The potential for RCS Business Messaging is increasing – the Lab initiative underpins this roll-out

18 Labs
1,550 attendees
Determining requirements
Evolving GSMA standards

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LABS - WORKING TOGETHER

OPERATORS AGGREGATORS /MARKETING CO’S TECHNOLOGY PROVIDERS

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UPCOMING RCS BUSINESS MESSAGING LABS The next Labs will be taking place in the following locations: New Jersey | 15 Nov *Buenos Aires | 5 Dec Florida | 24 Jan *Barcelona | 24 Feb

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Introductions

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AGENDA 1/2

09:00-09:20 Welcome from GSMA

Why Business Messaging
Impact of Campaigns – Subway
Introductions

Jill Cooper, Programme Marketing Director - GSMA 09:20-09:40 The RCS Business Opportunity

Understanding the business opportunity (analysis,

market sizing, opportunities and risks for MNOs) Catherine Maguire, Operator Engagement Manager - GSMA 09:40-09:45 Boston Pizza RCS Demo Jill Cooper, Programme Marketing Director - GSMA 09:45-10:15 Launching RCS – Things to Consider

Launch options
Legal and regulatory aspects
Interconnect

Kobus Smit, Strategic Engagement Manager - GSMA 10:15-10:25

Good practises for RCS Business Messaging
Commerical Models

Niko Alexiadis, Project Manager - GSMA 10:25-10:45 Coffee Break 10:45-11:00 Japanese Case Study on launching RCS Niko Alexiadis, Project Manager - GSMA 11:00-11:05 Express – Use of RCS in Retail - Video Jill Cooper, Programme Marketing Director - GSMA 11:05-11:30 Making RCS a Brand Reality: Engage a Global Audience Nina Knezevic, Telecom Solutions Director

Infobip

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AGENDA 2/2

11:30-11:55 Presentation from Mobile Squared - Russian A2P Market Nick Lane – CEO – Mobilesquared 11:55-12:10 RCS in the CIS – How GMS is preparing to bring value to the operator community Chyngyz Nuraliev, Regional Director GMS 12:10-12:15 Paris Saint-Germain Demo Video Jill Cooper, Programme Marketing Director - GSMA 12:15-12:30 RCS Business Messaging - A Rich New Channel for Brands

Google & RCS
Opportunity & Benefits
Where we’re headed

Jason Choy, Business Development Director - Google 12:30-12:45 Reinventing the Messaging Experience Andrey Budegechiev, Senior Technical Product Manager - Samsung Electronics Russia 12:45-13:00 The 5 Minute Chatbot

Chatbot solutions for mobile commerce
Leveraging Mobile Identity
Live demonstration – how small businesses can quickly

build their own chatbots Ron Nessim, Chief Process Officer – SummitTech 13:00-14:00

LUNCH 60 minutes

14:00-17:00

Operator Roundtable – By Invitation Only

Catherine Maguire, Operator Engagement Manager - GSMA