MOSCOW, RUSSIA JILL COOPER PROGRAMME MARKETING DIRECTOR GSMA RCS - PowerPoint PPT Presentation

GSMA RCS BUSINESS MESSAGING LAB #18 WEDNESDAY 31 st OCTOBER 2018 MOSCOW, RUSSIA JILL COOPER – PROGRAMME MARKETING DIRECTOR – GSMA

RCS GLOBAL ADOPTION RCS NETWORKS ANDROID DEVICES RCS RCS SUBSCRIBERS 62 174m CAPABLE 1.4bn Launched RCS networks Monthly Active Users of RCS services

5

RCS BUSINESS MESSAGING CAMPAIGNS – LIVE  We are live  Operators are making money  Don’t delay

RCS LABS SUPPORT GROWTH The potential for RCS Business Messaging is increasing – the Lab initiative underpins this roll-out  18 Labs  1,550 attendees  Determining requirements  Evolving GSMA standards

LABS - WORKING TOGETHER OPERATORS AGGREGATORS /MARKETING CO’S TECHNOLOGY PROVIDERS

UPCOMING RCS BUSINESS MESSAGING LABS The next Labs will be taking place in the following locations: New Jersey | 15 Nov *Buenos Aires | 5 Dec Florida | 24 Jan *Barcelona | 24 Feb

Introductions

Welcome from GSMA AGENDA • Why Business Messaging Jill Cooper, Programme Marketing 09:00-09:20 • Impact of Campaigns – Subway Director - GSMA 1/2 • Introductions The RCS Business Opportunity Catherine Maguire, Operator Engagement • Understanding the business opportunity (analysis, 09:20-09:40 Manager - GSMA market sizing, opportunities and risks for MNOs) Jill Cooper, Programme Marketing 09:40-09:45 Boston Pizza RCS Demo Director - GSMA Launching RCS – Things to Consider • Launch options Kobus Smit, Strategic Engagement 09:45-10:15 • Legal and regulatory aspects Manager - GSMA • Interconnect • Good practises for RCS Business Messaging 10:15-10:25 Niko Alexiadis, Project Manager - GSMA • Commerical Models 10:25-10:45 Coffee Break 10:45-11:00 Japanese Case Study on launching RCS Niko Alexiadis, Project Manager - GSMA Jill Cooper, Programme Marketing 11:00-11:05 Express – Use of RCS in Retail - Video Director - GSMA Nina Knezevic, Telecom Solutions Director 11:05-11:30 Making RCS a Brand Reality: Engage a Global Audience - Infobip

AGENDA 11:30-11:55 Presentation from Mobile Squared - Russian A2P Market Nick Lane – CEO – Mobilesquared 2/2 RCS in the CIS – How GMS is preparing to bring value to Chyngyz Nuraliev, Regional Director GMS 11:55-12:10 the operator community Jill Cooper, Programme Marketing 12:10-12:15 Paris Saint-Germain Demo Video Director - GSMA RCS Business Messaging - A Rich New Channel for Brands • Google & RCS Jason Choy, Business Development 12:15-12:30 • Opportunity & Benefits Director - Google • Where we’re headed Andrey Budegechiev, Senior Technical 12:30-12:45 Reinventing the Messaging Experience Product Manager - Samsung Electronics Russia The 5 Minute Chatbot • Chatbot solutions for mobile commerce Ron Nessim, Chief Process Officer – • Leveraging Mobile Identity 12:45-13:00 SummitTech • Live demonstration – how small businesses can quickly build their own chatbots • LUNCH 60 minutes 13:00-14:00 Catherine Maguire, Operator Engagement • Operator Roundtable – By Invitation Only 14:00-17:00 Manager - GSMA