More prosperity, new jobs: A business perspective on Circular - - PowerPoint PPT Presentation

More prosperity, new jobs: A business perspective on Circular Economy policy

Arthur ten Wolde Public Affairs Circular Economy De Groene Zaak / Ecopreneur.eu EBCSD Skype Meeting,

23 March 2016

Ongoing Circular Economy Activities

• 200 (NL) - 2000 (EU) sustainable companies,

many pioneering with circular business models

• Active lobby for strong CE Package
• Publications, e.g. Manifesto “More prosperity,

new jobs”, Governments Going Circular, Boosting Circular Design for a Circular Economy

• Presentations throughout the EU
• Cooperation with other organisations

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Some Critical Success Factors

• Demand pull for circular products and services
• Clear price incentives for producers (EPR) and

consumers (VAT) and Mandatory Green public procurement

• Minimum requirements for circularity in Ecodesign

directive

• Enforcement of existing and new regulations
• Transparency throughout the value chain
• Quality standards for secondary raw materials

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Circular Economy Package

• Negative: No targets along the circle,

no economic incentives for consumers, little enforcement, unattractive research programmes

• Positive: basic structure, many opportunities
• Role of EU: adopt stronger targets, ambitious

implementation

• Role of Business: continue pioneering with

circular business models in linear economy, create stronger lobby for strong CE policies

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Improve Extended Producer Responsibility

• 1. Enforce existing waste regulations in relation to EPR
• 2. Differentiate levies down to product and company level
• 3. Ensure mandatory harmonized criteria
• 4. Extend EPR to cover more and more products and sectors
• 5. Mandatory investment of the EPR funds in circular economy
• 6. Minimise red tape
• 7. Modulated fees may involve other considerations than waste

management costs but should be transparent and based on internationally consistent criteria

• 8. Boost ecodesign and secondary raw materials markets
• 9. Initiate research on precycling as a way forward for EPR.

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Extend Ecodesign Directive to foster circularity

• 1. Foster design for long-term value creation, economic
• pportunities, a maximum positive footprint and business logic
• 2. Use minimum requ

quirements ts for e.g. ease of maintenance, reparability, durability, modularity, upgradability, performance based contracting, digitisation, ease of waste collection and separation, renewable energy

• 3. Amplify by EPR
• 4. Extend scope to all products and services
• 5. Be careful with minimum secondary raw materials percentages
• 6. Systems approach: cross-organisational, cross-sector, full cycle
• 7. Avoid red tape

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Thank you

For more information please contact: Arthur ten Wolde arthur.ten.wolde@degroenezaak.com De Groene Zaak Spaces Den Haag / Rode Olifant Zuid-Hollandlaan 7 2596 AL THE HAGUE THE NETHERLANDS

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