MODULAR EMAIL DESIGN: BUILD BETTER EMAILS FASTER #WOWWEBINAR - - PowerPoint PPT Presentation

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MODULAR EMAIL DESIGN: BUILD BETTER EMAILS FASTER #WOWWEBINAR - - PowerPoint PPT Presentation

Apr 14, 2023 217 likes •682 views

MODULAR EMAIL DESIGN: BUILD BETTER EMAILS FASTER #WOWWEBINAR Private and Confidential. Property of Whereoware, LLC. 1 OUR SPEAKERS GEOFF SCHEMEL CHRIS GROUGE World Wide Watson Marketing Architect Lead Technical Marketer IBM Whereoware 2

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MODULAR EMAIL DESIGN: BUILD BETTER EMAILS FASTER

Private and Confidential. Property of Whereoware, LLC.

#WOWWEBINAR

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OUR SPEAKERS

Lead Technical Marketer Whereoware CHRIS GROUGE World Wide Watson Marketing Architect IBM GEOFF SCHEMEL

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ABOUT US

  • 18 years of experience
  • Email campaigns
  • Personalized websites
  • Cloud based solutions
  • Mobile applications
  • Data integration
  • Analytics
  • SEO/PPC
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ABOUT IBM

IBM (International Business Machines Corporation) is an American multinational technology company headquartered in Armonk, New York, United States, with operations in over 170 countries. The company began in 1911 as the Computing-Tabulating-Recording Company (CTR) and was renamed "International Business Machines" in 1924.

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ABOUT IBM WATSON MARKETING

Personalized Marketing puts the power of data in the hands of the marketer, allowing you to orchestrate unified campaigns, online and offline, and deliver on your brand promise at every touchpoint.

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LET’S TALK ABOUT EMAIL

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72% OF COMPANIES PLAN ON SPENDING MORE TIME ON EMAIL PRODUCTION

Email on Acid

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55% OF COMPANIES HAVE 6 OR MORE EMAILS IN PRODUCTION AT THE SAME TIME

Litmus

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HALF OF THE EMAILS ARE OPENED ON MOBILE

Litmus, 2018 State of Email Report

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EMAIL MARKETING GOALS

COMMON

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GOALS

Reduce design time!

Email Designers Email Marketers

Reduce build and execution time! Manage the email creation process and deploy emails Lay out emails with appropriate images and copy

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GOALS IMPROVED KPIS

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GOALS: HIGH EMAIL QUALITY ACROSS ALL DEVICES

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MODULAR EMAIL DESIGN

Getting Started with

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HOW MODULAR EMAIL DESIGN WORKS

Module Building Blocks Stackable Reusable Customizable

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GETTING STARTED:

Identify cross-team needs Identify must-have elements Code modules Design flexible layouts Test, test, test

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DESIGNING MODULES

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START WITH DATA

Where are recipients clicking? What's working?

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IDENTIFY LAYOUT VARIETY + BRAND–SPECIFIC NEEDS

Two Column (Text/Image) Full Width Hero Image Full Width Text Block S Curve

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MODULE IDEAS

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CODE AND TEST MODULES

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DEVELOPING MODULAR TEMPLATES

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WIREFRAME TEMPLATES

Standard Header Build Wireframes

  • Standard Headers and Footers to

reuse across sends.

  • Sketch out where modules fit

within each template.

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BUILD TEMPLATES

Hero Image Headline 2 Column Image Text

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APPLY BRANDING – FONTS, COLORS, LOGO

Branding

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MODULAR DESIGN IN ACTION

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FERGUSON’S CHALLENGE

Responsive emails took 50%-100% more time to build High, multi-brand email volume Many emails were unresponsive

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ENTER: MODULAR EMAIL DESIGN

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RESULTS

Clickthrough rate increased 50% Build time decreased by 1.5 to 2 hours per email 100+ emails sent per month using the new modules

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TESTIMONIAL

Using the modular template has cut design time for me by half!

T I F F B E L L , G R A P H I C A R T I S T

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TOOLS TO HELP

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INTRODUCING CODE PERFECT

Easily swap modules in and out Click each module to add your template

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COPY HTML CODE

Quickly bring your HTML into your ESP

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PASTE HTML CODE INTO WATSON OR YOUR FAVORITE ESP

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UPDATE MODULES WITH TEXT, IMAGES AND LINKS

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CHECK MODULES ARE RESPONSIVE WITH WATSON PREVIEWS

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CHECK PREVIEWS ACROSS DEVICES

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MEASURE EMAIL EFFECTIVENESS

With Watson, you have a ‘cognitive’ analyst sending you real-time alerts. Campaign Automation Marketing Assistant

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MEASURE AUDIENCE ENGAGEMENT

With Watson, create target audiences in minutes. Marketing Insights Audience Insights

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TRAINING

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TEAM TRAINING: EMAIL MARKETERS

Outline implications to current email process

Hands-on modular email build example

.hide { display: none !important;} .logo {padding-bottom: 30px !important; padding-top: 30px !important;}. .hero img {width: 100% !important; height: auto !important;}

Concentration on HTML code

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TEAM TRAINING: EMAIL DESIGNERS

Emphasize modular layout structure Outline design possibilities and limitations Hands-on modular email design example

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TAKEAWAYS

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KEY TAKEAWAYS:

Modular Design cuts your email production time, but takes planning. Collaborate to identify all email needs. Create flexible modules and templates. Test. Provide comprehensive training.

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QUESTIONS AND SPECIAL OFFERS

Free demo on Code Perfect and 50% discount on account setup. Next month’s webinar will tackle Website Quick Fixes – Wed. June 20 11 AM - 12 PM EST. Stay tuned for more info!

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THANKS FOR WATCHING!

14399 Penrose Pl #450, Chantilly, VA 20151 (877) 521-7448 info@whereoware.com

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facebook.com/whereoware @whereoware

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