EMAIL DELIVERABILITY WORLDWIDE, J UST 79% OF COMMERCIAL EMAILS LANDS - - PowerPoint PPT Presentation
EMAIL DELIVERABILITY (AKA GETTING INTO THE INBOX) FACTS ABOUT EMAIL DELIVERABILITY WORLDWIDE, J UST 79% OF COMMERCIAL EMAILS LANDS IN THE INBOX . THIS MEANS FOR EVERY FIVE EMAILS SENT, ONE NEVER REACHES THE INTENDED RECIPIENT.
DELIVERABILITY
(AKA GETTING
INTO THE INBOX)
FACTS ABOUT
“WORLDWIDE, JUST 79% OF COMMERCIAL EMAILS
LANDS IN THE INBOX. THIS MEANS FOR EVERY FIVE EMAILS SENT, ONE NEVER REACHES THE INTENDED RECIPIENT. ”
(ReturnPath - 2015 Deliverability Benchmark Report)
MAILER REPUTATION SUBSCRIBER ENGAGEMENT
SENDER INFRASTRUCTURE 3
3 WAYS TO PROVE
YOUR MAILER
REPUTATION
1.MESSAGE VOLUME… 2.DELIVERY RATE… 3.BLACKLIST STATUS…
FACTS ABOUT
IP ADDRESSES APPEARING ON JUST ONE OF THE 12 MAJOR BLACKLISTS HAD EMAIL DELIVERABILITY 25% BELOW THOSE NOT LISTED ON ANY BLACKLISTS
YOUR SENDER
INFRASTRUCTURE
SPF (Sender Policy Framework): SPF authorizes the IP address and the domain address that send your mail. Sender ID: validates the origin of email messages by verifying the IP address of the sender against the owner of the domain. Dkim: email authentication method through which emails are digitally signed on a domain basis.
It’s All About (still)
YOUR SUBSCRIBER ENGAGEMENT…
EMAIL OPEN RATE HARD & SOFT BOUNCE RATE LATERAL SCROLL RATE UNSUBSCRIBE & COMPLATE RATE
FACTS ABOUT
EMAIL LISTS WITH 10% OR MORE UNKNOWN USERS GET ONLY 44% OF THEIR EMAIL DELIVERED BY ISPS
FACTS ABOUT
“21% OF EMAIL RECIPIENTS REPORT EMAIL AS SPAM, EVEN IF THEY KNOW IT ISN’T”
FACTS ABOUT
43% OF EMAIL RECIPIENTS CLICK THE SPAM BUTTON BASED ON THE EMAIL “FROM” NAME OR EMAIL ADDRESS
MONITORING
DELIVERABILITY
http://mailmonitorapp.com/
“MAIL MONITOR APP”
“RETURN PATH”
http://senderscore.org/
MONITORING
DELIVERABILITY
http://emailreach.com/
“EMAIL REACH”
MONITORING
DELIVERABILITY
TIME TO GET
AS A E.M.S.
FINAL EXAM