EMAIL DELIVERABILITY (AKA GETTING INTO THE INBOX)
FACTS ABOUT EMAIL DELIVERABILITY “ WORLDWIDE, J UST 79% OF COMMERCIAL EMAILS LANDS IN THE INBOX . THIS MEANS FOR EVERY FIVE EMAILS SENT, ONE NEVER REACHES THE INTENDED RECIPIENT. ” (ReturnPath - 2015 Deliverability Benchmark Report)
3 WAYS TO PROVE YOU’RE NOT A SPAMMER INFRASTRUCTURE 3 1 2 MAILER SENDER SUBSCRIBER ENGAGEMENT REPUTATION
YOUR MAILER 1.MESSAGE VOLUME… REPUTATION 2.DELIVERY RATE… 3.BLACKLIST STATUS…
FACTS ABOUT EMAIL DELIVERABILITY IP ADDRESSES APPEARING ON JUST ONE OF THE 12 MAJOR BLACKLISTS HAD EMAIL DELIVERABILITY 25% BELOW THOSE NOT LISTED ON ANY BLACKLISTS
#1 SPF (Sender Policy Framework): SPF authorizes the IP address and the domain address that send your mail. #2 YOUR SENDER Sender ID: validates the origin of email messages by verifying the IP address of the sender against INFRASTRUCTURE the owner of the domain. - the technical stuff - #3 Dkim: email authentication method through which emails are digitally signed on a domain basis.
It’s All About ENGAGEMENT! (still)
YOUR SUBSCRIBER ENGAGEMENT… #1 #3 EMAIL HARD & SOFT BOUNCE RATE OPEN RATE #2 #4 LATERAL UNSUBSCRIBE SCROLL RATE & COMPLATE RATE
FACTS ABOUT EMAIL DELIVERABILITY EMAIL LISTS WITH 10% OR MORE UNKNOWN USERS GET ONLY 44% OF THEIR EMAIL DELIVERED BY ISPS
FACTS ABOUT EMAIL DELIVERABILITY “ 21% OF EMAIL RECIPIENTS REPORT EMAIL AS SPAM , EVEN IF THEY KNOW IT ISN’T”
FACTS ABOUT EMAIL DELIVERABILITY 43% OF EMAIL RECIPIENTS CLICK THE SPAM BUTTON BASED ON THE EMAIL “FROM” NAME OR EMAIL ADDRESS
“MAIL MONITOR APP” MONITORING YOUR DELIVERABILITY - Inbox Placement - http://mailmonitorapp.com/
“RETURN PATH” MONITORING YOUR DELIVERABILITY - Sender Reputation - http://senderscore.org/
“EMAIL REACH” MONITORING YOUR DELIVERABILITY - Domain & IP Blacklisting - http://emailreach.com/
FINAL EXAM TIME TO GET CERTIFIED AS A E.M.S.
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