Mo b ile T e c hno lo g y fo r WI C 2017 NWA WI C T e c hno lo - - PowerPoint PPT Presentation

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Rya n Ma g e e – JPMA, I nc .

Mo b ile T e c hno lo g y fo r WI C

2017 NWA WI C T e c hno lo g y Co nfe re nc e

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Why an app?

I t is re a lly, re a lly ha rd to sho p fo r WI C fo o ds And e WI C o nly so lve s pa rt o f the pro b le m.

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T he e WI C Re vo lutio n

 No mo re pa pe r c he c ks  Re de e m fo o d a s ne e de d  Sho p a t multiple sto re s  Stre a mline d Che c ko ut  L

e ss Stig ma

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No b o dy wa nts this.

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I t c a n b e mo re frustra ting to sho p using e WI C tha n with c he c ks



Wha t b e ne fits do I ha ve le ft?



T he Po int o f Sa le e nfo rc e s pre c isio n



No mo re “Gray Are a”

I n so me wa ys …

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Said no Mille nnial e ve r …

“I always ke e p my last re c e ipt!”

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Simplify the sho pping e xpe rie nc e .

Ob je c tive we sta rte d with:

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 Whe re to sho p  WI

C Offic e L

• c a tio ns

L

• c ate Stor

e s…

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 Whe re to sho p  WI

C Offic e L

• c a tio ns

And c linic s

What do I have ?

Do wnlo a d a nd displa y pa rtic ipa nt b e ne fits.

Displa y the pro duc ts tha t a re a va ila b le fo r yo ur pre sc riptio n Onc e at the stor e …

Sc a n

pro duc ts to

ve rify WI C e lig ib ility.

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Possible r e sults…

Notific ations

“Pssst - Yo ur b e ne fits a re a b o ut to e xpire …”

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Re ac tions to the se fe atur e s?

Pa rtic ipa nts use WICSho ppe r

e ac h time the y sho p

On a ve ra g e , o ve r 3 sho pping trips pe r mo nth pe r fa mily.

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35,000 – 55,000

uniq ue fa milie s use WICSho ppe r da ily.

650,000

Re g iste re d F a milie s

1,150,000

Sho pping trips pe r mo nth

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Ove r a million

• ppo rtunitie s e a c h mo nth

fo r WI

C to e ngage

par tic ipants.

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GE T HE L P!

Vide o s fro m WI C a g e nc ie s to te a c h Pa rtic ipa nts ho w to sho p with e WI C a nd wha t to do if yo u lo se yo ur c a rd.

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Cro wdso urc e APL c o rre c tio ns

I c an’t buy this!

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Inte ra c tive F

• od

L ists

We re de sig n fo o d lists to lo o k b e a utiful o n mo b ile a nd ma ke sure pa rtic ipa nts ha ve it e ve ry time the y sho p.

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E duc a te pa rtic ipa nts

• n wa ys to pre pa re

the ir WI C fo o ds

Re c ipe s

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F un tips to he lp a nd e ng a g e c lie nts

L ife Hac ks

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E duc a tion

L a unc h 3rd pa rty se rvic e s

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Notic e s

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• F
• o d Pa c ka g e s
• Anno unc e me nts
• Re c a ll No tic e s
• F

a mily He a lth

• Surve y Pa rtic ipa nts
• L

ife Ha c ks, e tc .

• Do me stic a b use

Mobile de vic e s c a n be use d a s a ‘Pa le tte ’

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Pro duc e Ca lc ula to r

Coming Soon

Ounc e s Ca lc ula to r

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Off-line func tio na lity

Coming Soon

F uture Be ne fits L

• st c a rd / PI

N Re se t Appo intme nt Re minde rs

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T

• o Small T
• F

ail

T a lk! Re a d! Sing !

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Simplify WI C sho pping .

Ob je c tive s the n:

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De live r the to o ls pa rtic ipa nts ne e d to

thrive in the WI

C pro g ra m.

Ob je c tive s no w:

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 Inc re a se d re de mptio n.  Re ve rse de c lining pa rtic ipa tio n b y ma king WI

C le ss c o mple x.

 Re ta in pa rtic ipa nt lo ng e no ug h to me e t

nutritio na l o b je c tive s WI C ha s pre sc rib e d

Re sulting in:

T ha nk yo u!

Rya n Ma g e e

WI CSho ppe r Pro duc t Ma na g e r

rma g e e @ jpma .c o m