MITAA Collaboration Fair Allison Dolan-Wilson Senior Director, - - PowerPoint PPT Presentation

MITAA Collaboration Fair

Allison Dolan-Wilson Senior Director, Alumni Relations Interim Senior Director, Annual Fund

HR and Strategic Talent Management

Katrina Pereira Strategic Talent Management Program Administrator

Alumni Association Human Resources & Strategic Talent Management Team

Volunteer Services

Lauren Wojtkun Director, Volunteer Training & Development

Alumni Volunteer Engagement

Lauren Wojtkun

Director of Volunteer Training and Development

laurenw@mit.edu

10/3/2017

T

• tal Alumni Body

136,079 Living Alumni Worldwide

MIT Alumni

Who Are We?

95% Contactable 92% with Postal Address 79% with Email Address

MIT Alumni

Who Are We?

Alumni Body

77% of Living Alumni have addresses in the United States (top 10 markets shown)

Northern California 13,519

New York City 5,082

Washington, D.C. 6,771

Delaware Valley 2,239

Puget Sound 3,245

Chicago 2,339

Boston 20,110

Northern New Jersey 2,068 South Texas 1,857

Southern California 5,517

Alumni Body

15% of Living Alumni have addresses in 162 International Countries & Territories (top 10 markets shown)

MIT Alumni

Who Are We?

India 942

United Kingdom 1,317 France 1,039

China 1,306

• Rep. of

Korea 635

Japan 1,593

T aiwan 632

Singapore 902

Hong Kong 629

Canada 1,746

What we do

 Volunteer Identification and Recruitment

 Personalized placement of volunteers, helping groups

find volunteers, identification & recruitment of volunteers for the Corporation and Association level committees

 Volunteer Training & Tools

 Alumni Leadership Conference, Webinars, Board

Onboarding, personalized training programs, Online toolkits

 Volunteer Stewardship

 Awards and other recognition, support of Volunteer

View, holiday cards, birthday cards, etc.

What we do

 Volunteer Coding

 Ensuring that volunteers are coded and

reported in AdvanceWeb

 Volunteer Metrics

 Quarterly assessment of volunteer statistics

and demographics, annual assessment of volunteer satisfaction

Why partner with us?

 Recording and coding volunteers

means:

 Alumni records show the full picture of their

involvement with MIT

 You know who has been asked in the past  Alumni feel seen and stewarded for their

volunteer work

 They are better candidates for the Board of

Directors and the Corporation

What now?

 Please send us

 Your volunteer opportunities for alumni  Your lists of current volunteers and their roles  Ideas for partnerships!

Student/Alumni Relations

Danielle Reddy Director, Student/Alumni Relations

Annual Fund: Crowdfunding

Meredith Gulley Associate Director, E-Marketing

What is Crowdfund MIT?

Crowdfund MIT is an Institute-supported crowdfunding platform built for the MIT community to raise funds for projects, research, groups, and programs. Unlike Kickstarter, Indigogo, or GoFundMe, Crowdfund MIT does not charge transaction fees, and even provides video and campaign strategy assistance. In addition, Crowdfund MIT activates existing MIT alumni and student volunteers to rally around your cause.

Who uses it and why?

MIT departments, faculty, staff, as well as student and alumni groups use Crowdfund MIT to raise funds and/or gain visibility for their projects, events, or various types of needs the group may have.

What makes a fundraising campaign a crowdfunding campaign?

• Crowdfunding campaigns are generally fundraising campaigns that solicit donors for a specific

need (new equipment, travel costs, entrance fees, start-up costs, etc.).

• They either have a dollar amount goal or a donor amount goal, and end at a specific date and

time.

• In return for gifts, the campaigning group offers up either perks or levels.

What kind of results can I expect?

The results vary from campaign to campaign due to many factors, including group size, member engagement, and campaign resonance. Here are a few numbers to give you an idea of what the average campaign looks like:

• Average funds raised per campaign: $18,000
• Average number of donors per campaign: 110
• Average gift amount on Crowdfund MIT: $157

What makes a good crowdfunding campaign?

• A team of enthusiastic volunteers: It’s simple math – the more people reaching out to their friends, family,

and colleagues about the campaign, the more people have the potential to become donors.

• An interested base of supporters: This base is who you will reach out to when your campaign starts.
• A specific fundraising need: The more specific your fundraising need, the more donors feel like they’re

having a direct impact on something they support, and the more likely they will be to give.

• A realistic goal: How do you set a realistic goal? We use the formula, “4 X # of email addresses on file =

Probable $ Raised,” and it’s held up quite well.

• Preparation: Except in extraordinary circumstances, last minute campaigns rarely make their goal. We

recommend a minimum of 2 months of prep.

Crowdfund MIT Success Stories

MIT Hobby Shop Project: Laser Cutter Goal: $5,000 Raised: $10,790 KitCube Lunar Orbiter Project: Satellite for NASA CubeQuest Challenge Goal: $100,000 Raised: $124,125 MIT Solar Electric Vehicle Team Project: Electric Vehicle for Competition Goal: $10,000 Raised: $11,320

How can my group set up a campaign on Crowdfund MIT?

Simple – contact Meredith Gulley at mgulley@mit.edu or fill out an application on crowdfund.mit.edu. The Crowdfund MIT team will assist you at the level you need. Got a case statement, perks, and a video all worked out? Sounds great! We’ll just assist with the basics. Need help with all those elements? We’re happy to lend a hand.

Annual Fund: Giving Day

Meredith Gulley Associate Director, E-Marketing

What is the MIT 24HR Challenge?

The MIT 24HR Challenge is a day-long digital event (aka a “giving day”) when MIT alumni and friends come together from around the world to do what MIT does best: Collaborate to conquer a seemingly insurmountable challenge.

Why a giving day? Why a challenge?

Giving days are a way to bring together alumni from around the world in a positive event, engage with young alums, and create an strong fundraising opportunity for MIT projects and initiatives. Plus, offering a challenge incentive increases the likelihood that a prospective donor will make a gift by 15%. Plus, our alums have described our giving day as “fun.” ☺

Last year’s goal

To receive gifts from 1,500 donors (secret goal: 2,000 donors) in 24 hours. If we reached this goal, a generous donor would give the Institute $100,000.

Last year’s results

Every micro-challenge met its goal!

NEXT YEAR: SAME TIME, SAME PLACE

Join us on Pi Day 2018 as we try to reach 6,283 donors to MIT in 24 hours to unlock a $314,159 gift from an anonymous donor!

Become an MIT 24HR Challenge Partner!

What does it mean to be a 24HR Challenge partner?

Your own page on the MIT 24HR Challenge website Visibility on the MIT 24HR Challenge homepage Mentions in MIT 24HR Challenge official emails and social channels Two emails sent to group constituencies, with specific messaging for those recipients The chance to raise funds for your group in a popular worldwide event!

Timeline

October – Ultimate Planner’s Challenge Workshop January – Last Chance Challenge Workshop February 7 – Deadline to submit website copy, micro-challenge details (if applicable), video, and images to Challenge HQ Dropbox. February 12 – Deadline to submit all materials (copy, images, links, etc.) that will be included in your group’s email to Challenge HQ. March 10 – Last day to submit video or images for partner webpages

How to get involved or learn more

• A. I know I want to be involved! Sign me up to be a Challenge Partner and for the

Ultimate Planner’s Workshop!

• B. I’m not sure, but I’d like to learn more. Sign me up for the Ultimate Planner’s

Workshop, please!

• C. I’m on the fence. Can we chat more later?

Shoot Meredith Gulley an email at mgulley@mit.edu.

Questions?

Come talk to us at the Annual Fund booth!

Regional Programs

Matt Lucerto Associate Director, Regional Programs

MIT REGIONAL PROGRAMS

KIM HUNTER – DIRECTOR OF OUTREACH

MATT LUCERTO – ASSOCIATE DIRECTOR OF REGIONAL PROGRAMS EAST COAST CLUBS DANIELLE MASTRONARDI FISETTE – ASSISTANT DIRECTOR OF REGIONAL PROGRAMS US CENTRAL CLUBS SARAH MACGREGOR – PROGRAM ASSISTANT WEST COAST AND INTERNATIONAL POSITIONS (TBD)

Where in the world is Tim the Beaver?

WHERE IN THE WORLD ARE REGIONAL CLUBS

Domestic Clubs – 46 Different Regions/Cities Domestic Area Reps – 7 Different Regions/Cities International Clubs – 42 Different Country/Cities International Area Reps – 23 Different Country/Cities

WHERE WE WORK

WHAT WE DO?

• Work with Clubs to build a sense of community away from MIT’s campus
• Build models to help Clubs gain more alumni/friends to their events
• Travel to regions to meet with alumni to connect them back to MIT
• Help with creating/editing email/webpages for clubs

WHAT WE DO? (CONT.)

• Help clubs with their marketing strategies
• Work with all different groups in the Alumni Association to connect them to

the clubs for various events

• Connect club leadership with the Alumni Education Director to bring

faculty to their region.

• (Try to)Answer questions the alumni have about MIT ….. there are always

questions

MARQUEE EVENTS

Toast to IAP – Jan. 33 Domestic Clubs 25 International Clubs Summer Send off 34 Domestic Clubs 13 International Clubs

ARE YOU TRAVELING? WE CAN….

• Connect you to local volunteers
• Provide you with upcoming event information
• Help you plan an event with the local club/area rep.

Strategic Communications and Marketing

Nicole Morell Social Media Community Manager

Strategic Communications and Marketing

MIT Alumni Association Nicole Morell Social Media Community Manager Interim Director, Digital and Multimedia Communications and Marketing

Digital

Premium insight and stories from alumni!

Reunions and Class Programs

Robert Dimmick Associate Director, Class & Affinity Programming

Alumni Education

Joe McGonegal Director, Alumni Education

THANK YOU