Milestone of Cosmetic History Now people want to live better: - - PowerPoint PPT Presentation

Milestone of Cosmetic History

Now people want to live better: convenient, healthy, and looking good Cosmetic grows like a fashion, since it is more lifestyle and being our 'must have' daily now Cosmetic claims grow and change according to people's need. Not only to cleans or treats. Nowadays, cosmetic is part of women's life.

Women Today

Strong Active Beautiful They are concern about : Building healthier lifestyle Taking care of her skin Modern woman: Embrace natural beauty Moving away from manequin

What are women need today to 'take care' of their skin?

Healthy skin Brighter / Lighter skin No sign of aging No pimples No shinny face & big pores Most of Asian women want their skin become lighter form their original skin's color

Nowadays Skin Care Trend: Whitening is driving the growth

Volume : Skincare by Segment | 2010 vs 2009 by : AC Nielsen

Cosmetics-Launches by Claims

• Global and Regional Retail Market

Source : Mintel

Claims
 No.
of
Launches
 %LYR
Growth
 2005
 2009
 Long
Lasting
 0
 11428
 58%
 Brightening/Illuminating
 0
 10764
 108%
 Seasonal
 1091
 7657
 101%
 Botanical/Herbal
 661
 6154
 83%
 Moisturizing/Hydrating
 0
 7436
 62%
 Vitamin/Mineral
Fortified
 942
 3765
 41%
 UV
Protection
 1161
 2847
 13%
 Limited
Edition
 1434
 2459
 13%
 Ease
of
Use
 232
 6660
 268%
 Fragrance‐Free
 456
 3266
 19%
 Total
 7982
 64445
 69%


Why Today People Want to Get Lightened Skin?

Since the latest 4 years until today, Lightening Products has become the rising star AC Nielsen, MINTEL and Euromonitor said that most consumer want to get their skin lighter to improve their performance They are so many lightening or whitening products in the market and we don't know which one is better and safe Most people only want to get their skin lighter even “whiter” compare to their original skin's color and don't pay attention to its ingredients

What we can do to educate consumer?

Consumers need to get know-how about Skin Pigmentation and Skin Lightening, so that they can evaluate their skin, before they decided to get skin treatment Consumers have to know the risk if they are using prohibited ingredients in their cosmetic Consumers have to get their self esteem by feeling good about themself – discover how to look great by feeling great – and always get positively beautiful

Wardah Highlight

As Halal pioneer in cosmetic industries and one of biggest indonesia's cosmetic brand, Wardah encourage to bridging this global market trend into product's realization that can help million women to feel more confident through their bright, health and beauty skin. Concern to Halal, Wardah not only develop cosmetics with high quality of raw materials, but also ensure that all of raw materials can meet the requirements of Halal.

Start from Your Skin

Know your skin well will help you to get proper product and treatment

Knowing your Skin Type is Important

Once you know your skin type, you will have a clearer understanding of which product formulations work best for you. For example, if you have oily skin you want to avoid

• verly-emmolient or greasy formulations at all

costs. Converselly, if you have dry skin you will want formulations with creamier, richer base.

Skin Types

Normal Skin

• No sign of oilyness or dryness

Dry Skin

• Most areas appear dry, flaky, matte, or feel

tight

Oily Skin

• Four hours after cleansing, skin has excess oil,

shinny; and also has big pores

Combination Skin

• Some areas are oily and some areas are dry

Sun Damaged & Hyperpigmentation

We have to protect our skin from sun rays, because it can cause:

• 1. Skin damaged, irritation
• 2. Discoloration,

hyperpigmentation

• 3. Aging
• 4. Skin cancer

The key point: using skin care isn't only for your beauty but it because of

• ur necessary to

maintain and improve

• ur health

Sun Damaged & Hyperpigmentation

She is the taxy driver - It shows side of face exposed to window (more sun rays); and side of face away from window

Know Your Skin

Skin's structure consist of 3 layers :

• 1. epidermis
• 2. dermis, (corium or cutis)
• 3. hypodermis/endodermis

(subcutanea, or subcutis)

SKIN

Skin's structure consist of 3 layers :

• 1. epidermis
• 2. dermis, corium or cutis)
• 3. hipodermis/endodermis

(subcutanea, or subcutis)

Upper layer of epidermis, consist of keratinized cells and renewed every 4 weeks (normal regeneration time for skin's cell is 28 days), but this process become slower due to our age. In this layer, epidermis cells (keratinocyte) are being regenerated. In this part, there is transparent cells produced melanin (skin pigmen)

SKIN COLOR



Melanin pigment play dominant role in skin color determination



This pigment produced in epidermis layer (transparent part, between epidermis and dermis)

SKIN COLOR



Melanin production process :



Melanin produced in melanocyte, catalysed by tyrosinase

• enzyme. This

process run well in high temperature or under UV rays exposure

Darker skin after sun ray exposure (290-320 mm wave length) is the result of no two step process. Firstly, physic and chemistry reaction cause melanin color within melanocyte become darker and trigger it fastly to enter

• keratinocyte. Second, this process accelerated and

increase melanin amount in cells.

SKIN

Skin's structure consist of 3 layers :

• 1. epidermis
• 2. dermis, (corium or cutis)
• 3. hipodermis/endodermis

(subcutanea, or subcutis)

Concist of elastic fiber, collagen, that support skin's elasticity and prevent from dryness. Lack of protein, nutrition, and aging factor caused this ability is decreased, reduof skin's elasticity and encourage wrinkles. In addition of our age, amino acid's level of collagen's precursor decrease and result in lack of quality collagen. Besides, lack of moisture, and dry. This low quality collagen cannot support skin's structure well, and resulting wrinkle and aging skin.

UV Keratinocyte MC Keratinocyte Firstly, physic and chemistry reaction cause melanin color within melanocyte become darker and trigger it fastly to enter

• keratinocyte. Second, this process

accelerated and increase melanin amount in cells.

PIGMENTATION

How to enhance our skin appearance?

• 1. Exfoliate deadskin cell & black spot
• 2. Always keep our skin moisturized
• 3. Use active ingredients that can stimulate cell's

regeneration & maintain healthy skin

To Get Lightened Skin



Pigmentation can be avoided by depigmentation process



Depigmentation process of skin occurs, within several mechanism : – Prevent skin from harmful UV rays – Destroy melanocyte's characteristic selectively – Influence melanin synthesis – Inhibit tyrosinase (enzyme) production



Basicly, depigmentation process can be enhanced by cosmetic product. But, we must take proper actives or raw materials to get the best formula that suit to our skin. Some of active ingredients can harm our skin. For example : – Hydroquinon : It Inhibits tyrosinase (enzyme) production, but potentially iritates skin (resulting redness and skin burn). It also can result in rebound effect when we exposed to sunlight. – Mercury : It just like skin bleaching, destroys melanocyte, toxic and harmful to body, and can accumulate in our organ – Retinoic Acid: it also can irritate skin and can cause skin damaged if we don't use with proper under doctor's treatment.

The Best Lightening Skin Concept: Get through your Naturally Skin Regeneration Process

Be curious to instant effect --> Is it safe? Is it necessary or not? Wardah Lightening Skin Concept: Working as your skin natural regeneration We concern to maintain your skin's health We use 2 STEPS concept, in order to get your skin more adaptable to active ingredients. STEP 1 – lower concentration of actives STEP 2 – higher concentration of actives

Wardah Highlight

As Halal pioneer in cosmetic industries and one of biggest indonesia's cosmetic brand, Wardah encourage to bridging this global market trend into product's realization that can help million women to feel more confident through their bright, health and beauty skin. Concern to Halal, Wardah not only develop cosmetics with high quality of raw materials, but also ensure that all of raw materials can meet the requirements of Halal.

Treatment for Whitening / Lightening

Day care Night Care Prevention of Pigmentation Removing of Pigmentation Spot Care UV protection Anti oxidant Anti inflammation DNA repair Inhibit Melanin Synthesis Inhibit Melanosome transfer Anti oxidant Peeling Cell activation Anti oxidant Peeling

Wardah Lightening Series Concept

Wardah Lightening Series Concept : Working as your skin natural regeneration

Wardah Lightening Series has been formulated to deliver brighter skin with these process :

• 1. Protect skin from sun light (UV A & UV B exposure) - (day time)

Sun light exposure will increase melanin's amount, darken it and accelerate its migration to keratinocyte. Protection from this UV A and UV B radiation will prevents that process.

• 2. Decrease free radicals that caused by sun light (UV rays)

Vitamin E & C within this formulation work as anti-oxidant.

• 3. Inhibit tyrosinase's enzyme activity

In melanocyte, tyrosine changed to melanin helped by

• tyrosinase. Alpha Arbutin & 7 Actives White Complex +

Licorice extract in Lightening Series work to inhibit this process.

Wardah Lightening Series Concept

• 4. Extrude oxidation process on the skin

Pigmentation is an oxidation process. Presence of Vitamin C will depress oxidation chain process within melanin synthesis.

• 5. Inhibit melanin transfer/migration

Vitamin B3 inhibits melanin transfer.

• 6. Exfoliating

AHA can stimulate cell's regeneration by it's peeling properties.

• 7. Wardah also enrich its Lightening series with :

Seaweed extract, lactic acid, aloe vera extract & allantoin (help to maintain skin's moisture), and other plant extracts

Most Important

Don't only consider instant result to choose cosmetic products, we should also think about the long term effect Be confident with yourself. Wardah encourage women to feels good about themselves, and to inspire others. Looks Good, Feel Good, with the right and proper treatment. Positively beautiful, every women is beautiful. But it doesn't mean that you don't need to treat your skin and don't care about your performance.

Healthy Skin is hallmark of beauty, and the “canvas”you paint all your other beauty tricks on. But it's not going to stay healthy without your taking care of it!