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Mid- -Term Performance Term Performance Mid Announcement for the Year Ending Announcement for the Year Ending December 2006 December 2006 August 9 th , 2006 Coca-Cola West Holdings 2579 PR IR Group Contact TEL 092-283-5718


  1. Mid- -Term Performance Term Performance Mid Announcement for the Year Ending Announcement for the Year Ending December 2006 December 2006 August 9 th , 2006 Coca-Cola West Holdings ( 2579 ) PR ・ IR Group Contact TEL 092-283-5718 FAX 092-283-5729 URL http://www.ccwh.co.jp/ E-mail masahiro-takase@ccwh.co.jp

  2. Contents Contents Ⅲ. Marketing Activities in 2006 Ⅰ. Mid-term Performance Results for the year ending December 2006 1. Review of 1H Marketing Activities 1. 2006 Mid-Term Overview … 3pg ・ Market Share … 21pg 2. 1H Profit Change Factors ・ Sales Results by Brand / Channel … 23pg ( vs. plan/vs. last year ) … 5pg ・ Review of Vending Activities … 34pg 3. Group Companies’ Performance … 9pg ・ Review of Chain Store Activities … 37pg ・ 1H Summary … 40pg Ⅱ. Coca-Cola West Group ( CCWG ) 2006 2H Plan 2. 2H Marketing Activities 1. Corporate Vision …11pg ・ Mid-term Sales Strategies … 43pg 2. Aspirations of CCWG …12pg ・ Core Brand Key Activities … 45pg 3. Basic Concept of Creating CCWG …13pg ・ Key Channel Activities … 48pg 4. Sales Synergies …14pg ・ Scenario to achieve volume target … 50pg 5. Cost Synergies/CC System Synergies …15pg 6. CCWG 2006 2H Forecast …16pg [Reference] 7. 2H Profit Change Factors ( vs. ly ) …17pg ・ Coca-Cola System in Japan … 54pg 8. CCWG 2006 Annual Forecast …18pg ・ Group Company Overview … 56pg ・ Explanation of Terminology … 59pg 1

  3. Ⅰ . Mid-Term Performance Results for the year ending December 2006 2

  4. 2006 Mid-Term Overview - CCWJ � 2006 1H Performance � Sales Volume ; vs. plan ‐ 5.9 %、 vs. ly ‐ 2.1 % � Consolidated Revenue ; vs. plan 6.9BB JPY decline ( ‐ 5.8 %)、 vs. ly 5.6BB JPY decline ( ‐ 4.8 %) � Operating Income ; vs. plan 2.1BB JPY decline ( ‐ 40.9 %)、 vs. ly 2.1BB JPY decline ( ‐ 41.1 %) ( MM JPY 、 % ) 2006 1H 2005 1H Plan Actual vs. Plan vs. ly Actuals ※ Difference % Difference % Revenues 117,359 118,600 111,693 -6,906 -5.8 -5,666 -4.8 5,313 5,300 3,129 -2,170 -40.9 -2,183 -41.1 Operating Income 5,509 5,400 3,464 -1,935 -35.8 -2,044 -37.1 Recurring Income 2,543 3,400 1,729 -1,670 -49.1 -813 -32.0 Net Income ※ The above plan is in line with the full year forecasts announced on 2/8/06 � 2006 1H Activity Summary � Brand: ・ Actual volumes for key brands excluding Aquarius were negative vs. last year ・ Georgia sales had been stagnant following its renewal last year, but began to turn around since May � Channel: ・ All channel were negative vs. plan. CS and Food services grew vs. last year ・ Vending: ・ Market developments are positive vs. last year. # of VM have increased since last year ・ VPM has decreased due to Georgia’s stagnant sales ※VPM …( Volume Per Machine) ・ Chain Store: ・ Profits recovering due to increased productivity and CBPPP strategy implementation � In order to further strengthen the business base, CCWJ has agreed to an integration with Kinki ※CBPPP:Channel、Brand、Package、Price、Promotion 3

  5. 2006 Mid-Term Overview - Kinki CCBC � 2006 Mid-Term Performance � Sales Volume ; vs. plan ‐ 5.7 %、 vs. ly ‐ 3.6 % � Consolidated Revenue ; vs. plan 5.3BB JPY decline ( ‐ 6.1 %)、 vs. ly 4.5BB JPY decline ( ‐ 5.2 %) � Operating Income ; vs. plan 1.8BB JPY decline ( ‐ 73.5 %)、 vs. ly 1.8BB JPY decline ( ‐ 73.6 %) ( MM JPY 、 % ) 2006 Mid-Term 2005 1H Plan Actual v.s. Plan v.s. ly Actuals ※ Decline Rate Decline Rate Revenues 86,169 87,000 81,651 -5,349 -6.1 -4,518 -5.2 2,506 2,500 662 -1,838 -73.5 -1,844 -73.6 Operating Income 2,431 2,500 502 -1,998 -79.9 -1,928 -79.3 Recurring Income 1,365 1,400 -865 -2,265 - -2,231 - Net Income ※ The above plan is in line with the full year forecasts announced on 2/9/06 � 2006 1H Activity Summary � Brand: ・ Actual volumes for key brands excluding Aquarius are negative vs. last year ・ Georgia sales had been stagnant following its renewal last year, but began to turn around since May � Channel: ・ All channels are negative vs. ly as well as vs. plan ・ Vending: ・ # of VM vs. ly are positive ・ VPM is negative vs. ly due to Georgia’s stagnant sales ・ Profits decreased due to lowered selling price ・ Chain Store: ・ Discounts are almost the same as last year � In order to further strengthen the business base, Kinki has agreed to an integration with CCWJ. 4

  6. 1H Profit Change Factor ( vs. plan ) - CCWJ < Gross Profit > ( Billion Yen ) 53.2 Gross Profit - 2006 1H plan -2.3 Decrease in sales volume -1.3 Sales Mix Impact Decrease from Mikasa -0.4 49.2 Gross Profit - 2006 1H actual 450 460 470 480 490 500 510 520 530 540 550 < Operating Income > ( Billion Yen ) 5.3 Operating Income - 2006 1H plan -4.0 Decrease in Gross Profit +0.5 Decrease in sales commission +0.5 Decrease in personnel expense +0.1 Decrease in depreciation expenses +0.7 Decrease in other expenses 3.1 Operating Income - 2006 1H actual 5 10 20 30 40 50

  7. 1H Profit Change Factor ( vs. LY ) - CCWJ < Gross Profit > ( Billion Yen ) 51.8 Gross Profit – 2005 1H actual -1.0 Decrease from sales mix -0.8 Decrease in sales volume -0.3 Decrease from Mikasa -0.2 Decrease in profit from toll fee -0.2 Decrease in inventory transfer to CCNBC -0.1 Decrease in other profit 49.2 Gross Profit – 2006 1H actual 480 490 500 510 520 < Operating Income > (Billion Yen) 5.3 Operating Income - 2005 1H actual -2.6 Decrease in Gross Profit -0.4 Increase in other expenses Decrease in rent +0.3 +0.3 Decrease in personnel cost +0.1 Decrease in transportation +0.1 Decrease in sales commission Operating Income – 2006 1H actual 3.1 6 20 30 40 50

  8. 1H Profit Change Factor ( vs. Plan ) - Kinki < Gross Profit > ( Billion Yen ) 39.3 Gross Profit - 2006 1H plan -2.1 Decrease in sales volume -0.4 Decrease from Sales Mix Impact -0.2 Decrease in other profit 36.6 Gross Profit – 2006 1H actual 300 310 320 330 340 350 360 370 380 390 400 < Operating Income > ( Billion Yen ) 2.5 Operating Income – 2006 1H plan -2.7 Decrease in Gross Profit +0.3 Decrease in transportation +0.2 Decrease in sales commission +0.2 Decrease in personnel cost +0.2 Decrease in other expenses 0.7 Operating Income – 2006 1H actual -5 0 5 10 15 20 25 30 7

  9. 1H Profit Change Factor ( vs. LY ) - Kinki < Gross Profit > ( Billion Yen ) 38.8 Gross Profit - 2005 1H actual -1.2 Decrease in sales volume -0.3 Decrease from sales of Rex Lease -0.2 Decrease from sales mix -0.5 Decrease - others 36.6 Gross Profit - 2006 1H actual 300 310 320 330 340 350 360 370 380 390 400 < Operating Income > ( Billion Yen ) 2.5 Operating Income - 2005 1H actual -2.2 Decrease in gross profit -0.3 Increase in Business System’s expenses +0.3 Decrease in promotion/advertising expenses +0.2 Decrease in personnel expense +0.2 Decrease in other expenses 0.7 Operating Income – 2006 1H actual 8 0 5 10 15 20 25 30

  10. Group Companies’ Performance JPY MM, % < Mikasa CCBC > 2005 2006 1H vs. plan vs. LY 1H Plan Actual Actual ※ Difference % change Difference % change Revenues 13,361 13,457 12,615 -842 -6.3 -746 -5.6 Operating Income 8 -7 -268 -261 - -276 - < Nishi-Nihon Beverages > Revenues 9,687 8,965 8,871 -94 -1.0 -816 -8.4 Operating Income 46 37 176 139 375.7 130 282.6 < Mikasa Beverage Service > Revenues 1,285 1,289 1,282 -7 -0.5 -3 -0.2 Operating Income 14 -1 -14 -13 - -28 - ※Plan is based on the annual forecast announced on February 8, 2006. < Kansai Beverage Service > Revenues 16,406 16,417 16,056 -361 -2.2 -350 -2.1 Operating Income 861 777 586 -191 -24.6 -275 -31.9 < Nesco > Revenues 1,377 1,373 1,354 -19 -1.4 -23 -1.7 Operating Income 73 80 87 7 8.7 14 19.2 < Cadiac > Revenues 455 461 462 1 0.2 7 1.5 Operating Income 18 15 11 -4 -26.7 -7 -38.9 ※Plan is based on the annual forecast announced on February 7, 2006. 9

  11. Ⅱ . Coca-Cola West Group 2006 2H Plan 10

  12. Coca-Cola West Group: Corporate Vision - Coca-Cola West Group Corporate Vision - Creating our Future Beverage Business Creating our Future Beverage Business CCWH will… • Provide the highest quality products to our consumers and business partnerships to our customers • Value the work satisfaction and lifestyle of each associate • Meet shareholder needs by achieving sustainable growth • Strengthen relationships with the community and our responsibility to the environment 11

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