MicVac - A better way to offer chilled ready meals Chilled ready - PowerPoint PPT Presentation

MicVac - A better way to offer chilled ready meals

Chilled ready meals – a growing market Western Europe sales of chilled ready meals Ton 1 000 000 800 000 600 000 400 000 200 000 2000 2005 2010 2015 Euromonitor 2011

MicVac (LATEST) Market News S&R Foods enters ASDA and Londis In September S&R Foods started producing a range of meals for a Co-Fresh brand (Aisha’s) , which will supply ASDA. S&R Foods will also be present at Londis with their own brand Whistling chef.

MicVac Market News Chicken Tikka Masala, 400 g Co-Fresh, UK : Aisha’s brand Background Traditional Indian/UK meal. Target Everyone, singles, couples as well as families. Product Marinated chicken breast pieces in a spicy creamy tomato sauce. Core range – standard price but better quality, Positioning taste and convenience than competitors’ product. Performing well. Price £2.00 (Introduction price) Retail – ASDA Distribution Marketing In-store activities etc.

MicVac Market News Mid June

Everything stays in the tray – the weight, the taste & the vitamins

Long shelf life without additives Pasteurised the MicVac way = approx. 30 days at +8°C (+46°F).

Easy to transport, easy to display Vacuumised packaging allows vertical display and transport.

Reduce store waste without reducing rang availability

It whistles when it’s ready! Don’t pierce. Put the tray in the microwave oven. Heat until the valve makes a whistling sound. Ready.

In pack microwave cooking and pasteurisation Sealed and cooked in one continuous process. Filling of product

In pack microwave cooking and pasteurisation Sealed and cooked in one continuous process. Film and valve application

In pack microwave cooking and pasteurisation Sealed and cooked in one continuous process. Cooking and Pasteurisation

In pack microwave cooking and pasteurisation Sealed and cooked in one continuous process. Cooling

A healthier alternative 120 Temp (C) 100 80 60 40 20 0 20 40 60 80 100 Time (min) MicVac Retort

A healthier alternative 18 15 Vitamin C 12 9 6 3 0 1 5 10 15 20 25 30 Time (days) MicVac Retort Conv. boiling Vitamin C analysis in potatoes (mg/100g). Products stored at +8°C (+46°F).

MicVac – a better way to offer chilled ready meals Easy & Healthy Tasty & Colourful Rich in Texture Short & gentle production Extended shelf life Transportation & instore display

MicVac World Wide Customers Projects Level 2 Agents / Partners

MicVac World Wide Norway Customer: Rieber & Søn Brand: Toro Velbekomme SKU’s : 20 Capacity: 2 X 90kW ” We have chosen the right technology for growth ”

Success Story – Rieber & Son, Norway Large food company that chose to enter the refrigerated • meals market with MicVac products Launched February 2006 • 25% market share • Traditional distribution • Sales of MicVac meals 4.8 million people market • 2006 2007 2008 2009 2010 2011 (forecast)

MicVac Market News Rice Porridge, 900 g Rieber & Søn, Norway: Velbekomme brand Background Traditional Norwegian meal (lunch and dessert). Best seller within the Velbekomme range of chilled ready meals. Target Everyone, singles, couples as well as families. Product Traditional Norwegian rice porridge with vanilla flavour. Pouch with sugar & cinnamon attached inside the sleeve. High end – higher price but better quality, Positioning taste and convenience than competitors’ product, therefore outselling competitors. Price NOK 49.90 Distribution Retail Marketing TV commercials, in-store activities, etc.

MicVac World Wide Sweden Customer: Lantmännen Gooh Brand: Gooh! SKU’s: 12 (rotating seasonals) Tray size: 400g (black) Capacity: 90 kW

MicVac Market News Meatballs, Flextray 400 g, Gooh!, Sweden Background Traditional Swedish meal (both for lunch and dinner). This is the bestseller! Target Large cities. Women 25-60 year. High-Medium income. Product Traditional Swedish meal with meatballs, mashed potatoes and creamy gravy. Pouch with lingon berry jam is available. “Take away food” from restaurant. Premium Positioning quality = higher price. Price SEK 59,90 Major retail, own flagship store and “Food at Distribution office distributor” in major cities. Marketing In-store activities.

MicVac Market News Salmon in dill sauce, Flextray 400 g, Gooh!, Sweden Background Modern traditional Swedish meal. Target Large cities. Women 25-60 year. High-Medium income. Product Salmon filet with food grains, lentils, boiled potatoes and creamy dill sauce. “Take away food” from restaurant. Premium Positioning quality = higher price. Price SEK 65,90 Major retail, own flagship store and “Food at Distribution office distributor” in major cities. Marketing In-store activities.

Gooh! Flagship store Stockholm • Brandbuilding • Communication • Consumer contacts (feedback, taste panels, launches)

MicVac – a better way to offer chilled ready meals Easy & Healthy Tasty & Colourful Rich in Texture Short & gentle production Extended shelf life Transportation & instore display