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Michael Neuendorff Coach and Consultant - Intro to Online - - PowerPoint PPT Presentation
Michael Neuendorff Coach and Consultant - Intro to Online - - PowerPoint PPT Presentation
Michael Neuendorff Coach and Consultant - Intro to Online Marketing & Social Selling - Getting serious about social selling - Creating the proper foundation online - Social selling processes - Elements of a modern website - Should
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- Intro to Online Marketing & Social Selling
- Creating the proper foundation online
- Elements of a modern website
- Leverage Zebra’s portals and assets
- What makes an attractive social profile?
- Getting serious about social selling
- Social selling processes
- Should you target a vertical industry?
- Tools to identify prospects in a vertical
- Creating and implementing an action plan
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Talk about a puzzle!
- Is it marketing or is it selling?
- What platforms do I use?
- Is it an hourly, daily or weekly thing?
- How do I break through the noise?
- Can it really generate leads & revenue?
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A nice combination!
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VIDEO BLOG CHAT LEAD CAPTURE
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The best partner websites have these elements
- A clear message on the homepage about your affiliation
- Easy path to find what services you offer
- Presence of your own assets along with Zebra’s assets
- Solid and relevant positioning versus your key competitors
- Use of keywords that match common search terms for
Zebra-related offerings
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Create a short sales path on your site for prospects
- The first step is reading content w/o signing up (Blog)
- The second step is signing up for deeper content such
as a newsletter, video series or white paper
- The third step is signing up for a webinar or live event
- Each step goes a little deeper and further qualifies
them as a real prospect
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Keep your site up-to-date with fresh assets
- It’s so easy to let your website go out of date
- This can hurt your sales!
- Set a recurring reminder to check each month
- Scan other key pages to see if copy or offers need
to be refreshed, too
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Your prospects are there
- It’s the professional pure play
- All types of assets can be shared there
- Engagement can take many forms
- It’s social layered on top of a database with
sales accelerators added in ☺
- There are solid paid options
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Establish your professional brand Find the right people Engage with insights Build relationships
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Ed McCabe – Vice President Retail Solutions at Zebra Technologies – Helping Retailers Improve The Customer Experience
Clear, smiling, no background distractions. Has a professional title and a benefit statement. Now here’s a bad example below…
Start with a good Headshot & Headline
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Chris Paradiso – I enjoy engaging customers with my passion for solving complex Supply Chain challenges with cloud innovations.
(He’s a Solutions Sales Engr. & Consultant)
Add an engaging Summary with some keywords thrown in.
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1584 wide by 396 high This is a 4:1 proportion
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You could add videos and documents to showcase your Zebra partnership
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Establish your professional brand Find the right people Engage with insights Build relationships
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Establish your professional brand Find the right people Engage with insights Build relationships
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Twitter YouTube LinkedIn Facebook
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Establish your professional brand Find the right people Engage with insights Build relationships
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Focus on decision makers and influencers
- Target a key group within your Connections
- Seek to provide value to your target group specifically.
Be willing to tag them to point them to helpful content.
- Engage with their content – like, comment, share
- Connect them with others in your network
- Invite them to go deeper with your company’s content
and educational opportunities, e.g., webinars
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https://lnkd.in/d2-UFA2
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Grow & Measure
Look at the data and see who engaged with your content. Rinse and repeat with a new target audience.
Build & Deploy
Put the content together and present
- it. Perhaps a recorded
webinar, e-book and video series?
Organize
Get your list together. Decide who’ll pursue these people, with what messages and through what means
Discover & Plan
Look for key accounts
- f 1 product & plan to
share about another product you sell that could help them
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Go where your strength lies
- Pull the team together
- Secure the Zebra assets that will support you and
complement them with yours
- Have focused vertical pages on your website
- Find your target audience with the right tools on top of
LinkedIn’s search capabilities
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Start modestly, then expand as you see results
- Bring your website up to date
- Strengthen your LinkedIn profile(s)
- Assess and assemble the content you have to deploy
- Create a plan: outcome, target, messaging, offer, action
- Set aside 30 – 60 minutes per day for social selling
- Measure, adjust, repeat
- Do all this diligently, consistently and creatively
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