MICES 2018 MIX-CAMP E-COMMERCE SEARCH Welcome at myToys! And Thank - - PowerPoint PPT Presentation

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MICES 2018 MIX-CAMP E-COMMERCE SEARCH Welcome at myToys! And Thank - - PowerPoint PPT Presentation

MICES 2018 MIX-CAMP E-COMMERCE SEARCH Welcome at myToys! And Thank you! to our sponsors! Schedule 9:30 Sessions 12:45 Lunch 13:45 Sessions 15:40 Barcamp Ca. 18:15 Informal closing session and drinks Ca. 19:15 MICES 2018 ends


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MICES 2018

MIX-CAMP E-COMMERCE SEARCH

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SLIDE 2

Welcome at myToys!

And ‘Thank you!’ to our sponsors!

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Schedule

Sessions Lunch Sessions Barcamp Informal closing session and drinks MICES 2018 ends 9:30 12:45 13:45 15:40

  • Ca. 18:15
  • Ca. 19:15
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Shaping the E-Commerce Search Domain

We are probably on the way to a great E-Commerce Search community

René Kriegler, MICES 2018, @renekrie

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Feedback in response to MICES 2017

Superb, would definitely come back! Clearer talk submission process and barcamp voting! More case studies! More about analytics and search quality metrics! No vendor sales talk! Chairs please - no benches! Better coffee!

René Kriegler, MICES 2018, @renekrie

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SLIDE 6

Feedback in response to MICES 2017

Superb, would definitely come back! Clearer talk submission process and barcamp voting! More case studies! More about analytics and search quality metrics! No vendor sales talk! Chairs please - no benches! Better coffee!

René Kriegler, MICES 2018, @renekrie

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SLIDE 7

Feedback in response to MICES 2017

Superb, would definitely come back! Clearer talk submission process and barcamp voting! More case studies! More about analytics and search quality metrics! No vendor sales talk! Chairs please - no benches! Better coffee!

René Kriegler, MICES 2018, @renekrie

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SLIDE 8

MICES 2018

René Kriegler, MICES 2018, @renekrie

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Shaping the E-Commerce Search Domain

There are many more challenges to understand and concepts to establish in E-commerce Search...

René Kriegler, MICES 2018, @renekrie

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Shaping the E-Commerce Search Domain

Search result ranking factors in e-commerce search

  • Topicality - identify the product (type) that the user is

searching for (‘laptop’ vs ‘laptop backpack’)

  • User’s relevance criteria (e-commerce/non-ecommerce -

such as price/value, brand reputation, delivery time)

  • Seller’s interests (maximise profit)
  • Personalisation & individualisation (brand affinity, age, ...)

René Kriegler, MICES 2018, @renekrie

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Shaping the E-Commerce Search Domain

What are common patterns in query reformulation in e-commerce search? Should we consider business KPIs in spelling correction/auto-completion? How? How can we incorporate dynamic pricing into search? ...

René Kriegler, MICES 2018, @renekrie

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Shaping the E-Commerce Search Domain

Let us create and share an understanding of the challenges and concepts that are specific to e-commerce search! Consider sharing your solution!

(The ‘secret sauce’ can remain in your cupboard.)

René Kriegler, MICES 2018, @renekrie