About us MICES 2017 / sebastian.russ@tudock.de / About us - - PowerPoint PPT Presentation

M I E C S

MICES 2017 / sebastian.russ@tudock.de / About us

About us

michael.wolf@tudock.de Development Magento Search Consulting People Services Experience Epoq Solr FACT-Finder Fredhopper Celebros SEMKNOX Initial analysis Search management Frontend analysis KPI monitoring Optimize ranking Evaluate search tools and many more... more... more... more... more... more... abdullah.zahir@tudock.de sebastian.russ@tudock.de MICES 2017 / sebastian.russ@tudock.de / About us

MICES 2017 / sebastian.russ@tudock.de / Search management workfmows

Search management workfmows

Status quo Initial analysis Continuous optimization Search result quality Time MICES 2017 / sebastian.russ@tudock.de / Search management workfmows

MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Initial analysis

Initial analysis

Search result quality Time Initial analysis MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Initial analysis

User behaviour Onsite search Search quality Product data MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Initial analysis

Search term analysis Comparison Search configuration Evaluation / to-dos Data analysis MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Initial analysis

MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Initial analysis

Data analysis

10002 10001 10004 10003 10006 10005 10008 10007 10010 10009 10012 10011 10014 10013 L XL M-L 42 S M-L

• M

44 L XXL XL L L Jacket Leather Jacket Jacket Check: Consistency Gaps Quality Parka Jacket Parka Jacket Coat Leather Jacket Vest Jacket Jacket Jacket Coat Coats & Jackets Jackets Coats & Jackets ID Size Name Category Coats & Jackets Jackets

• Jackets

Jackets

• Jackets

Jackets Jackets Jackets

• MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Initial analysis / Data analysis

MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Initial analysis

Search term analysis

Leather Jacket men‘s jacket xl Jacket winter parka jacket size 42 wool coat blue jacket shipping grey women coats 10009 Vest levis jacket brown leather jacket Jacket 10014 Attribute Attribute Category Search term: Clusters: Attribute Category Attribute Attribute Service Attribute ID Brand Attribute Category ID Category Category Category Attribute Category Category Attribute Category Category Attribute Attribute Category Category MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Initial analysis / Search term analysis

MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Initial analysis

Search confjguration

Search configuration Epoq Solr FACT-Finder Fredhopper Celebros SEMKNOX Multi-term synonyms Search passes Filters Query/index time Search passes Preprocessors Analyzers Filters Analyzers Analyzers Analyzers Bandwith Similarity Synonyms Common topics Technology based topics Bandwith Campaigns Similarity Ranking Concepts Mappings Ontology Concepts Mappings Ontology Suggest MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Initial analysis / Search confjguration

MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Initial analysis

Comparison

Search term analysis Comparison Search configuration Evaluation / to-dos Data analysis MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Initial analysis / Comparison

MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Continuous optimization

Continuous optimization

Search result quality Time Continuous optimization MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Continuous optimization

Check search results Pick search terms Optimize search results Test and deploy Continuous optimization MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Continuous optimization

MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Continuous optimization

Pick search terms

diversity search term complexity number of searches MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Continuous optimization / Pick search terms

Longtail Top searches MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Continuous optimization / Pick search terms

Zero Results Top searches MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Continuous optimization / Pick search terms

MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Continuous optimization / Pick search terms

MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Continuous optimization / Pick search terms

MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Continuous optimization / Pick search terms

Zero results Samples KPIs Clusters Top searches MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Continuous optimization / Pick search terms

MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Continuous optimization / Pick search terms

MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Continuous optimization / Pick search terms

MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Continuous optimization

Identify trends

Transactions Click through rate Number of searches time in weeks Optimization MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Continuous optimization / Identify trends

Transactions Wasted opportunity Click through rate Number of searches time in weeks three weeks later MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Continuous optimization / Identify trends

time in weeks 100% Week 01 Week 52 0% percentage of clustered topics Swimwear this week Underwear Winter sports MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Continuous optimization / Identify trends

MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Continuous optimization

Clustering search problems

What? Why? Things to document: Problem cluster: Searching for „crew neck shirt“ returns zero results. There‘s no information like „crew neck“ or similar in the product feed. Search configuration Data Date Deployment (date) Search term KPIs Metrics Problem Solution Searching for „levi‘s jeans“ doesn‘t return the same results as searching for „levis jeans“. There‘s no filter configured to replace the apostrophe in Solr‘s analyzer chain. Date Deployment (date) Search term KPIs Metrics Problem Solution Searching for „nike apparel“ returns zero results. The category is called „clothing“. The synonym „clothing“ = „apparel“ is not configured yet. Date Deployment (date) Search term KPIs Metrics Problem Solution Synonyms MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Continuous

• ptimization

/ Clustering search problems

Search configuration Data Synonyms MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Continuous

• ptimization

/ Clustering search problems

Search configuration Data Synonyms MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Continuous

• ptimization

/ Clustering search problems

Search configuration Ranking Analyzer Suggest Data Synonyms MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Continuous

• ptimization

/ Clustering search problems

Project A Low data quality Only basic ranking Low precision Good data quality Poor ranking Low precision Average data quality Well defined ranking High precision Project B Project C Search configuration Data Synonyms MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Continuous

• ptimization

/ Clustering search problems

MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Continuous optimization

Why it‘s worth the effort

Search result quality

• New products
• New trends
• New technology
• Changes in user behavior
• Data errors

Time Analysis Optimization freeze Implementation Continuous optimization MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Continuous

• ptimization

/ Why it‘s worth the effort

MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Questions?

Questions?

MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Thanks :-)

Thanks :-)