mHealth Prescribing: Dead or Thriving? Matt Tindall General - PowerPoint PPT Presentation

mHealth Prescribing: Dead or Thriving? Matt Tindall General Manager, Consumer Solutions IMS Health www.appscript.net 1

An Emerging Treatment Modality DE-ID DATA ID DATA MEDICAL DEVICES DIGITAL THERAPIES DRUGS GENOMIC DATA SOCIAL MEDIA • Biomarkers EHR • Gene • Patient sequences MEDICAL CLAIMS attitudes, • Pathway preferences LONGITUDINAL PATIENT RECORDS cost and and behavior DIGITAL HEALTH DATA • Treatment health system RX PRESCRIPTION patterns • New/different data sources performance • Market • Quality • Millions of “suppliers” MEDICAL AUDIT dynamics metrics • No procurement or distribution • Switch, • Global • Outcomes WHOLE-SALE mechanism repeat • Comprehe • Personal Health Info. (PHI) • Diagnosis • Specialty, nsive • Patient oncology • Physician- • Global demo- level • Census graphics • Zip-code level 1954 NOW GLOBAL DATA MODELS, CROSS-DATA INTEGRATION 120k+Health Apps 1,000 ’s of 85% of global Rx 100,000 Measurement Wearable's & Clinical Devices MM’s Stakeholder Enablement suppliers 10+ petabytes of Performance Insights of Content Units data 2 Proprietary and Confidential

Patient Engagement is Important; Value is Clear Patients with higher levels of activation demonstrated nine out of 13 improved healthcare outcomes Patients who did not take an active role in their healthcare cost 8-21% more than patients with high activation levels Source: Health Affairs, 2 year study led by Jessica Greene of George Washington University’ s School of Nursing (N=32,000 adult patients) 3

Significant Technological Advancement and Adoption Requires Education and Time 4

We Are Just Beginning the Journey We Are Here 5

mHealth Prescribing Today 1,000’s MM’s 125K Health Apps Wearables & Content Units Clinical Devices ? 6

High Demand and Interest, Specific Challenges 89% of physicians would recommend a mobile health app to a patient (1) 33% of doctors have recommended an app to their patients (2) “…no official policies or tools for app prescribing” “Apps are the future but need good reconciliation” “I don’t prescribe apps because I don’t know which ones are good” Source: (1) IMS Institute Report 2013, (2) Manhattan research 7

mHealth Prescribing Market Acceleration • SocialWellth acquires Happtique, raises $7.5M for health app prescription platform • iMedicalApps announces iPrescribeApps to be available Q3 2015 - clinically vetted apps that physicians can prescribe to patients • GE, Stanford University launch digital health efficacy startup Evidation, absorb The Activity Exchange • iGetBetter raises $1.1 million for post-discharge monitoring via apps • Ochsner Health System launches the O-bar, a genius bar for mobile health application and wearable device discovery • Cleveland Clinic Innovations launches online store for digital health tools 8

Need for Solutions - Strong Signals Appearing Across the Ecosystem THE RIGHT THE RIGHT THE RIGHT APP DEVICE CONTENT Mayo Clinic App ��� % Reduction in MI ������������� Other notable recent successes: Partners Healthcare “50% reduction in readmissions”, HRS / Penn Medicine “53% reduction in readmissions”… 9

Early Focus on Certifications, Endorsements and Ratings… Clinical Ratings 10

AppScript TM Enterprise – The Leading Discovery and Distribution Engine for Mobile Health Technologies mHealth delivered from your care team to your pocket in 20 seconds or less IMS Health Confidential 11

A Complete All-In-One Solution for Providers 3. 1. 2. 4. 5. Curate the Match the Enable Measure Score the Digital Health Therapy to Access & Outcomes & Product Ecosystem Patient Need Delivery Adjudicate Offerings Payments PATENTS PENDING DISCOVERY DISTRIBUTION 6. Real-time mHealth Formulary Optimization 12

Largest Curated and Tagged mHealth Database Total iOS and Android apps 2.5M apps apps claiming to be health apps 123k apps genuine health apps +63k apps in database Source: AppScript Database 13

Apps, Devices and Content Scored To Provide Directional Healthcare-Specific Value 14

AppScript Score Applied and Annotated Rating Category Score Definition Ratings by healthcare professionals (IMS Professional 3.1 partner – driven) Compilation of consumer app store data User 2.6 and engagement metrics (IMS proprietary) Assessment of the product functionality, Functional 3.3 usability and connectivity (use of handset and other connecting devices) Endorsement by trusted healthcare Endorsement 2.9 ecosystem stakeholders App developer evaluation. A measure of their stability, experience and adherence Developer 2.9 to guidelines and regulations, T&Cs, etc. App update frequency Relevant evidence of clinical efficacy and Clinical 2.9 /or safety 15

Organized in a Streamlined Experience for Clinicians to Intelligently Prescribe mHealth 16

Using AppScript, Clinicians Can Track Utilization and Complete the Feedback Loop With Patients 17

AppScript Can Match mHealth Content to Meet Patient-Specific or Population-Specific Needs Elderly A1C Measure Glucometer Diabetic Patient profiles Care Team created from EMR and USA English AppScript registration data Ready for Batch Rx 18

AppScript Enables Powerful Tools to Measure Prescribing Activity and Patient Feedback 19

App Prescribing Has Grown Dramatically in Just a Few Months 6X increase in app prescribing volume 43% increase in weekly app prescription volume 10/27/2014 11/27/2014 12/27/2014 1/27/2015 20

App Prescribing is Becoming Part of a Clinicians Routine When Engaging With Patients 3.1 Average AppScript Prescriptions Per Prescriber Per Day 4 3.5 3.5 3.3 3.1 2.6 3 2 1 0 0 1 2 3 4 5 Prescriber Rank (Total Volume of Apps Prescribed) 21

Clinicians are Prescribing mHealth Tools to Engage Patients and Address Specific Symptoms 10 Devices commonly prescribed with an app 24 PDFs, Presentations or Videos commonly prescribed with an app 70 Popular Apps iOS 60 50 Google 40 30 20 10 0 22

App Prescribing Via AppScript Ensures User Retention 54% of patients still using app prescribed one month after downloading (1) 20% industry average app retention one month after downloading (2) 100 90 80 (In Percentages) 70 60 54 50 AppScript-prescribed Apps 40 30 Healthcare Industry 20 20 Average 10 0 Wk 1 Wk 2 Wk 3 Wk 4 Source: (1) AppScript Database Report- 4/8/2015 (2) Localytics App Retention Report Jun 2014 23

mHealth Prescribing Creates Value for All Stakeholders Patients • Improved health and wellness related outcomes • Improved provider satisfaction Patients Provider HCPs • Better outcomes and • Continuous interaction quality measures with patients Provider HCPs • Fewer readmissions • Improved patient • Enhanced patient outcomes satisfaction mHealth Pharma / EMR Pharma / Dev Mfr EMR • Happier provider clients • Improved app and Device and potential for device distribution revenue share model Payers • Improved medication adherence Payers • Better interactions with • Fewer ED + hospital admissions HCPs and patients • Enhanced quality measures (e.g., STAR ratings) 24 Text

AppScript Consumer – Coming Soon Visit us at appscript.net 25