Members Update and AGM Presentation Title 20 September 2018 Date, - - PowerPoint PPT Presentation

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Members Update and AGM Presentation Title 20 September 2018 Date, - - PowerPoint PPT Presentation

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Destination Queenstown Members Update and AGM Presentation Title 20 September 2018 Date, location, persons name or similar Destination Queenstown Presentation Title Date, location, persons name or similar Members Mayor Jim Boult CEO

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Destination Queenstown

Presentation Title

Date, location, persons name or similar…

Members Update and AGM

20 September 2018

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Destination Queenstown

Presentation Title

Date, location, persons name or similar…

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Members Update Agenda

CEO FY17-18 Review FY15-18 Strategic Priorities and Objectives Activity Highlights Report Destination Performance Mayor Jim Boult Close Update and commence AGM Strategic direction

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QLDC Mayor Jim Boult

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CEO Highlights Review

FY17-18 Graham Budd

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FY17-18 Strategic Priorities

FY17-18 was the last year of the three year FY15-18 strategic plan. Focus on four key priority areas in FY17-18

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FY17-18 Organisation Objectives

1) To continue to drive year round demand for Queenstown 2) To grow the value of visitors to Queenstown 3) Lead positive stakeholder communication and engagement

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Core Activities

  • Consumer Marketing
  • Communications and Media
  • Travel Trade and Industry
  • Conference and Incentive
  • Study Queenstown
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Consumer Marketing

  • Australian spring campaign
  • Domestic autumn campaign
  • Early-bird and core winter campaigns
  • South Island journeys campaign JV
  • Website development
  • Digital marketing strategy
  • Winter Festival activation
  • Collateral
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Communications and Media

  • DQ Media Programme – 24 files
  • International Media Programme – 69 files
  • Social Media growth

–300,000 Facebook –100,000 Instagram –Largest RTO social media accounts in NZ

  • Stakeholder engagement
  • Community sentiment
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Marketing & Media Highlights Video

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Travel Trade and Industry

  • Key trade events
  • Famils and hosting – 445

participants

  • Priority markets
  • Key messages
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BRISBANE

QUEENSTOWN

GOLD COAST SYDNEY MELBOURNE AUCKLAND CHRISTCHURCH WELLINGTON

NEW ZEAL AND

PERTH DARWIN CAIRNS ADELAIDE

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APPROXIMATE FLIGHT TIMES TO QUEENSTOWN

2.40

HRS

SYDNEY

3.20

HRS

BRISBANE

3.10

HRS

GOLD COAST MELBOURNE

3

HRS

Direct Connections

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15

13

HRS

USA

3

HRS

AUSTRALIA EUROPE

25

HRS

12

HRS

ASIA

23

HRS

AFRICA

13

HRS

SOUTH AMERICA

APPROXIMATE FLIGHT TIMES TO QUEENSTOWN

International Connections

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China VIP Dinner

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17

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Queenstown Week 2017

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Mountain Travel Symposium 2018

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Queenstown Convention Bureau

  • New structure & team
  • Queenstown Week
  • Simpleview CRM
  • Amway China
  • Domestic Famil
  • C&I Marketing

– Image Library

  • Events

5 major events, 138 appointments

  • Famils

21 hosted famils 129 participants

  • Leads - 104 - $23 million value

30 confirmed 34 in progress

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AMWAY Leadership Seminar 2018

  • Overall delegate satisfaction highest ever! 96%
  • 2 ½ years of planning
  • Outstanding NZ Inc approach
  • Tourism New Zealand, QCB, Air NZ, Immigration NZ
  • Hilton Hotels, IBO’s, DMC’s and Queenstown operators
  • AKL and Queenstown airports, QLDC and many others
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Amway Leadership Seminar 2018

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Study Queenstown

  • Study Queenstown International Agent Conference
  • SQ led Queenstown China Mission for education
  • 1780 international students studying in Queenstown
  • 57 nationalities of international students
  • Over $46 million contributed to the local economy
  • Focus on developing new growth areas – post grad, chefing,

executive education

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SQ International Agent Conference

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Real Journeys Queenstown Winter Festival

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2018 Highlights Video

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Destination Performance

KPIs

  • Visitor Volume
  • Visitor value
  • Return on RTO investment
  • Satisfaction
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Visitor Volume

CAM YE June 2018

  • Target growth

4%

  • National actual

2.4%

  • Queenstown actual

2.4%

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Guest nights YE June 2018 - CAM

500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 3,500,000 4,000,000 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 +2.4%

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Total Visitors Queenstown

3.3 M total visitors 1.4 M day visitors 1.9 M overnight visitors

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Overnight Visitors Queenstown

Of the 1.9M overnight visitors……….

  • 72% stayed in ‘commercial

accommodation’

  • 28% ‘non-commercial’ accommodation
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Visitor Value

MRTEs YE June 2018

  • Target growth

6%

  • National actual

8.5%

  • Queenstown actual

12.1%

$2.27B up from $2.02B

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Visitor Expenditure YE June 2018

$1,045m $1,087m $1,143m $1,282m $1,400m $1,633m $1,934m $2,027m $2,273m

2010 2011 2012 2013 2014 2015 2016 2017 2018

+12.1%

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Return on RTO Investment

  • Ahead of national average of

1:483

  • DQ in 2016

1:548

  • DQ in 2017

1:635

  • DQ in 2018

1:651

Target is RTO investment: visitor spend

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Satisfaction with DQ

DQ Member Survey

  • 2017

76%

  • 2018

72% QLDC Residents Survey

  • 2017

53%

  • 2018

42%

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DQ Member Satisfaction Survey 2018

81% 13% 6%

How satisfied are you with the way Queenstown is represented in Destination Queenstown's social media channels?

Extremely satisfied, very satisfied, satisfied Somewhat satisfied Not satisfied

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DQ Member Satisfaction Survey 2018

69% 26% 6%

How satisfied are you with Destination Queenstown's high impact marketing campaigns ?

Extremely satisfied, very satisfied, satisfied Somewhat satisfied Not satisfied

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DQ Member Satisfaction Survey 2018

79% 20% 2%

How satisfied are you with the information provided by DQ through

  • ur communications channels?

Extremely satisfied, very satisfied, satisfied Somewhat satisfied Not satisfied

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DQ Member Satisfaction Survey 2018

69% 23% 8%

How satisfied are you with Destination Queenstown's trade marketing activity?

Extremely satisfied, very satisfied, satisfied Somewhat satisfied Not satisfied

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DQ Member Satisfaction Survey 2018

61% 26% 13%

How satisfied are you with Destination Queenstown's Convention Bureau activity?

Extremely satisfied, very satisfied, satisfied Somewhat satisfied Not satisfied

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Overall Member Satisfaction

72% 24% 4%

How satisfied are you with the overall performance of Destination Queenstown?

Extremely satisfied, very satisfied, satisfied Somewhat satisfied Not satisfied

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Visitor satisfaction

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Destination Queenstown

Presentation Title

Date, location, persons name or similar…

DQ Chair Matt Hollyer

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Looking ahead

  • Destination Queenstown and Lake Wanaka

Tourism combine strategy with Strategic Advisory Board.

  • A united voice
  • Formalising collaboration
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2018 Destination Queenstown Annual General Meeting

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AGM Agenda

  • 1. Apologies
  • 2. Chairman’s Welcome
  • 3. Minutes of last year’s AGM
  • 4. Chairman’s Report
  • 5. Confirmation of Auditors
  • 6. Confirmation of Scrutineers
  • 7. CEO Report
  • 8. Adoption of Annual Report and motion to

accept financials

  • 9. Retiring Board Directors
  • 10. Election of Directors
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Apologies

  • Greg Hunt
  • Morgan McCammon
  • Josie Spillane
  • Michael McMillan
  • Mike Theelen
  • Trish May
  • Any from the floor?
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Chairman’s Welcome

Matt Hollyer – DQ Chair and activities sector representative

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Minutes of 2017 AGM

  • Motion to accept

minutes of last year’s AGM

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Chairman’s Report

  • Financial performance
  • Organisational performance
  • Community engagement and social licence to operate
  • Funding challenge
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Confirmation of Auditors

  • Motion to confirm

Crowe Horwath as auditors for 2019

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Confirmation of scrutineer

  • Motion to confirm

Clark Pirie from MacTodd as election scrutineer.

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CEO Report

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Financial Summary

Actual June 2018 Budget 2018 Actual June 2017

Total Income 3,597,423 3,609,274 4,082,269 Expenses: Operations 1,605,183 1,557,104 1,564,645 Direct Marketing: Brand Positioning 444,645 500,000 460,716 High Impact Initiatives 895,252 500,000 1,311,916 World class outputs 109,934 50,000 44,073 Regional Leadership 15,017 45,000 44,378 Key Partnerships

  • 1,094

135,000 73,448 Stakeholder Engagement 81,315 85,000 75,242 Core Business 574,761 737,170 464,246 TOTAL DIRECT MARKETING 2,119,830 2,052,170 2,474,020 TOTAL EXPENSES 3,725,013 3,609,274 4,038,665 NET SURPLUS

  • 127,590

43,604

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Annual Report

  • DQ CEO commends

the Annual Report to the membership

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Annual Report - financials

  • Motion to accept the

financials

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Retiring Board Directors

  • DQ Director Greg Hunt

Gibbston Valley Winery

–Retired September 2018 –Served on the DQ board since 2012 representing the General sector.

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Retiring Board Directors

  • DQ Director Lisa Nilsen

The Headwaters

–Retired September 2018 –Served on the Board since 2016 representing the General sector

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Recognition of service

  • DQ Director Charlie Phillips

Queenstown Resort College.

  • Co-opted DQ Director since 2014.
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Election of Directors

  • DQ Board of Directors, four incumbents

– Matt Hollyer (Chair), Activities – Jonathan Browne, Retail/Service/Professional – Chris Ehmann, Accommodation – Michael McMillan, Accommodation

  • Candidates for two seats in General Sector.

– Matthew Day – Glyn Lewers – Morgan McCammon

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Election of Directors

  • 1. General sector

Matthew Day – Real Journeys

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Election of Directors

  • 1. General sector

Glyn Lewers – Airey Consultants

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Election of Directors

  • 1. General sector

Morgan McCammon – New Zealand-Experience

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Morgan McCammon

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Spring Activity

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Board election results

  • Successful candidates

appointed

  • Motion for scrutineers to

remove & destroy the voting papers

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Destination Queenstown

Presentation Title

Date, location, persons name or similar…

AGM closed Thank you