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MEET YOUR SESSION LEADER Rene Sacks, Ph.D. President Sacks - - PowerPoint PPT Presentation
MEET YOUR SESSION LEADER Rene Sacks, Ph.D. President Sacks - - PowerPoint PPT Presentation
MEET YOUR SESSION LEADER Rene Sacks, Ph.D. President Sacks Communications, Inc. PRESENTING CAPABLE COMPANIES 3 Session Goals What are Todays To understand your options for presenting your Session company Goals and Takeaways
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PRESENTING CAPABLE COMPANIES
What are Today’s Session Goals and Takeaways
Session Goals
- To understand your options for presenting your
company
- To learn more about two tools you can use for
informal presentation of your company (elevator pitches and capability statements)
- To apply what you learn today to more effectively
and more confidently presenting your company in informal presentation opportunities
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A SNAPSHOT OF YOUR MARKETING TEAM
Who Markets Your Company?
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WHAT ARE YOUR TOOLS?
What are Your Basic Marketing Tools?
Basic Tools
- Your business card
- Your company brochure
- Your general presentation
- Your Elevator Pitch
- Your Capability Statement
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LET’S ASSESS YOUR FIRM
What is my company? What is its corporate identity? What is its corporate personality?
Let’s complete the assessment.
- Please use the attached worksheet
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YOUR ASSESSMENT
What Should I Evaluate?
- Your core competencies
- Your services
- The different markets you service
- Special accomplishments (honors, awards,
certifications)
- Your current and/or top clients
- Your top projects, sorted by
market sector if relevant
- Your competition
- Your competitive differentiators
- Your brand and reputation
(key words)
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ASSESSING YOUR COMPETITION
Who Are Your Competitors?
Assess Your Competition
Strengths Weaknesses Opportunities Threats
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TARGET MARKETS
Who Are Your Target Markets? Who are your best clients?
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QUICK TOOLS TO PRESENT YOUR FIRM
The Quickie: Your Elevator Pitch
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SOME ADVICE ON ELEVATOR SPEECHES
http://www.youtube.com/watch?v=oZi0FPp_rOg
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SOME ADVICE ON ELEVATOR SPEECHES
http://www.youtube.com/watch?v=vAvErchnM_w
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SOME ADVICE ON ELEVATOR SPEECHES
http://www.youtube.com/watch?v=phyU2BThK4Q
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BUILDING YOUR ELEVATOR SPEECH
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BUILDING YOUR MESSAGE MAP
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CAPABILITY STATEMENS
How Do I Build a Capability Statement?
Your Capability Statement
- See sample capability statement
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http://www.diversityagenda.com/capabilities-statement/
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