Media and the Internet Antonio Nicita AGCOM & Sapienza - - PowerPoint PPT Presentation
Media and the Internet Antonio Nicita AGCOM & Sapienza University Rome LEAR CONFERENCE Antitrust Economics 2.0, June 25 th 2015, Rome Outline I. S. Atheys lessons on Internet news media II. News consumption trends (Agcom, 2013)
LEAR CONFERENCE
“Antitrust Economics 2.0”, June 25th 2015, Rome
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I.
II. News consumption trends (Agcom, 2013) III. Source of news IV. Discovery of news online V. Search market vs online news market VI. Digital platforms: market and competition issues VII. Conclusions: competition and regulatory questions
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Typically, how often do you access to news?
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and Web site of Newspaper), as a source of news
they still employ the vast majority of journalists creating original content
65% 28% 51% 84% 31% 50% Web site of Newspaper Aggregator + search engine Social Media + blogs TV Radio Print
total online 7%
traditional news media total traditional 92%
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news
12% 5% 10% 55% 6% 12% Web site of Newspaper Aggregator + search engine Social Media + blogs TV Radio Print total traditional 73%
traditional news media total online 27%
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by males than by females
among online media, the favorite sources of news for females
10% 3% 7% 60% 7% 13% 14% 7% 13% 50% 4% 11% Web site of Newspaper Aggregator + search engine Social Media + blogs TV Radio Print under 45
11% 4% 13% 56% 5% 10% 13% 5% 7% 54% 6% 14% Web site of Newspaper Aggregator + search engine Social Media + blogs TV Radio Print male female total online
under 45 = 34% total traditional
under 45 = 65% total online female = 28% male = 25% total traditional female = 71% male = 74%
age groups have a greater predisposition to use the Internet, also for news
44% 57% 31% 13% 4% 3% 33% 61% 37% 11% 7% 5% Directly via brand Search engine Social Media Email - Newsletter News Aggregator Mobile phone allert under45
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follow
informed
Which were the ways in which you came across news stories last week?
17% 6% 2% 14% 12% 9% 28% 65% 25% 4% 4% 10% 12% 20% 25% 64% Others (Pinterest, MySpace, Viber, Reddit,…) LinkedIn Instagram Google+ Twitter Whatsapp YouTube Facebook under45
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given week on Facebook
network
Which, if any, of the following have you used for news in the last week?
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Networks ¡ ¡ ¡
Web ¡services: ¡horizontal ¡and ¡vertical ¡
¡ ¡ ¡ ¡ ¡ ¡
Ad ¡online ¡
¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ Access ¡(NGA, …) ¡ Backhaul/ ¡ switching ¡ Backbone ¡
Software ¡ ¡
(OS, ¡browser) ¡
Device ¡
((pc, ¡tablet, ¡console, ¡connected ¡TV, ¡ ¡ smarthphone) ¡ Search ¡ Ad ¡exchanges, ¡ad ¡ networks, ¡web ¡ analytics ¡ Information ¡ Social ¡media ¡
Users Advertisers
pC=0 free content pC>0 pay for content pA>0
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10 20 30 40 50 60 70 80
Worldwide market shares (%)
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a platform will emerge as a leader
commercials
Worldwide market shares (%)
10 20 30 40 50 60 70 80 90 100 mar-01 set-01 mar-02 set-02 mar-03 set-03 mar-04 set-04 mar-05 set-05 mar-06 set-06 mar-07 set-07 mar-08 set-08 mar-09 set-09 mar-10 set-10 mar-11 set-11 mar-12 set-12 mar-13 Google Yahoo! Microsoft (MSN/Bing) Altri
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feedback between different markets
Windows) and software/web applications (Microsoft Office/Internet Explorer); operating system (Android) and ad online (Google ad platform)
range of hardware and software products could interoperate with one another. Among other things, (i) the products would be more useful if information could be exchanged among them, and (ii) development costs would fall and a broader array of products would become available if they could be developed for larger customer segments without the need to rewrite software to target narrow
exchanged, more consumers would be attracted to the platform, which would in turn attract more investment in product development for the platform. Economists call this a "network effect," but at the time we called it the "positive feedback loop” (Bill Gates) (antitrust case in USA and EU)
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