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Medio de audincia com IoT @juanpinazo Conscincia contextual ubqua a - PowerPoint PPT Presentation

Apr 23, 2023 •25 likes •715 views

Medio de audincia com IoT @juanpinazo Conscincia contextual ubqua a servio da humanidade Quem trabalha com IoT? Algum trabalha no setor de varejo ou digital out-of-home? Quem usa iOS? Quem usa Android ou outro? Quem gostou de

  1. Medição de audiência com IoT

  2. @juanpinazo

  3. Consciência contextual ubíqua a serviço da humanidade

  4. Quem trabalha com IoT?

  5. Alguém trabalha no setor de varejo ou digital out-of-home?

  6. Quem usa iOS?

  7. Quem usa Android ou outro?

  8. Quem gostou de responder tantas perguntas?

  9. Internet das Coisas

  10. Habilitar computadores a obter dados pelos seus próprios meios . Kevin Ashton, RFID Journal, 2009

  19. Location → Context → Audience

  20. Location

  21. Estamos nos anunciando Smartphones Wearables Trackers

  24. Real Time Location System 1 2 3 @ 2 10m+

  25. Context

  29. SEMANTIC WEB

  30. The Physical Web https://myjson.info/s/test

  31. reelyApp

  32. @juanpinazo

  34. Audience

  35. O COOKIE

  36. O COOKIE a64bde4e-242c-4c90-8879-d53a19949918

  37. Audiência

  39. Under the hood

  40. advlib what

  41. barnowl what where when

  42. Event barnacles what where when

  43. Appearance Displacement Disappearance Event Keep-alive Event Type what where when

  44. sniffypedia Event Type URL what where when

  45. chickadee Event Type URL URL what where when

  46. cormorant Linked Data Linked Data Event Type what where when

  47. Linked Data Linked Data Event Type what where when

  48. Relações semânticas Linked Data Linked Data Event Type what where when

  49. Human Scale Relações semânticas Linked Data Linked Data Event Type what where when Relações espaço-temporais

  50. Event Linked Data Linked Data Event Type what where when

  51. Event Linked Data Linked Data Event Type what where when

  52. Event Linked Data Linked Data Event Type what where when Hyperlocal

  53. Event Linked Data Linked Data Event Type Hyperlocal what where when Context

  54. Event Linked Data Linked Data Event Type Hyperlocal what where when Context Dados dos sensores

  55. Analytics → → Hyperlocal Context

  58. Desafios e Limitações

  59. Cycling addresses

  60. Abrangência

  61. Abrangência (câmeras, wifi, passive RFID, door counters)

  62. Privacidade

  63. Radiofrequência

  64. Adoção

  65. Experimento

  66. reelyApp

  67. git clone --recursive https://github.com/reelyactive/offline-platform-demo cd offline-platform-demo npm install

  68. Obrigado! juan@reelyactive.com

  69. Links reelyActive: reelyactive.com diyActive: reelyactive.github.io Pareto Platform: getpareto.com Artigo Kevin Ashton: goo.gl/84bJGt

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