Medio de audincia com IoT @juanpinazo Conscincia contextual ubqua a - - PowerPoint PPT Presentation

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Medio de audincia com IoT @juanpinazo Conscincia contextual ubqua a - - PowerPoint PPT Presentation

Apr 23, 2023 25 likes •717 views

Medio de audincia com IoT @juanpinazo Conscincia contextual ubqua a servio da humanidade Quem trabalha com IoT? Algum trabalha no setor de varejo ou digital out-of-home? Quem usa iOS? Quem usa Android ou outro? Quem gostou de

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Medição de audiência com IoT

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@juanpinazo

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Consciência contextual ubíqua a serviço da humanidade

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Quem trabalha com IoT?

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Alguém trabalha no setor de varejo ou digital out-of-home?

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Quem usa iOS?

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Quem usa Android ou outro?

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Quem gostou de responder tantas perguntas?

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Internet das Coisas

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Habilitar

computadores

a obter dados pelos

seus próprios meios.

Kevin Ashton, RFID Journal, 2009

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Location → Context → Audience

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Location

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Estamos nos anunciando

Smartphones Wearables Trackers

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Real Time Location System

1 2 3 @ 2

10m+

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Context

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SEMANTIC WEB

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The Physical Web

https://myjson.info/s/test

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reelyApp

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@juanpinazo

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Audience

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O COOKIE

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O COOKIE a64bde4e-242c-4c90-8879-d53a19949918

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Audiência

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Under the hood

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what advlib

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where what when

barnowl

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where what when Event

barnacles

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where what when

Event Type

Event

Appearance Displacement Disappearance Keep-alive

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where what when

Event Type URL sniffypedia

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where what when

Event Type URL URL chickadee

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where what when

Linked Data Linked Data Event Type cormorant

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where what when

Linked Data Linked Data Event Type

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where what when

Linked Data Linked Data Event Type

Relações semânticas

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where what when

Linked Data Linked Data Event Type

Relações espaço-temporais Relações semânticas

Human Scale

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where what when

Linked Data Linked Data Event Type

Event

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where what when

Linked Data Linked Data Event Type

Event

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where what when

Linked Data Linked Data Event Type

Event Hyperlocal

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where what when

Linked Data Linked Data Event Type

Event Hyperlocal Context

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where what when

Linked Data Linked Data Event Type

Event Hyperlocal Context

Dados dos sensores

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Analytics

→ →

Hyperlocal Context

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Desafios e Limitações

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Cycling addresses

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Abrangência

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Abrangência (câmeras, wifi, passive RFID, door counters)

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Privacidade

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Radiofrequência

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Adoção

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Experimento

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reelyApp

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git clone --recursive https://github.com/reelyactive/offline-platform-demo cd offline-platform-demo npm install

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juan@reelyactive.com Obrigado!

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Links reelyActive: reelyactive.com diyActive: reelyactive.github.io Pareto Platform: getpareto.com Artigo Kevin Ashton: goo.gl/84bJGt