Let's Have a Meaningful Engagement … Detailed version with links
http://cecp.co/measurement/benchmarking-reports/giving-in-numbers.html
271 Of the Fortune 500 67 Of Fortune 100 http://cecp.co/measurement/benchmarking-reports/giving-in-numbers.html
78% “ An overwhelming majority (78%) of companies reported that they were soon likely to change their matching-gift programs in a way that has the potential to increase employees’ participation. In many cases such changes were already in motion .”
Year-Round Giving 97% Program 10% Participation Rate?
Workplace Giving 100% Campaigns 35% Participation Rate?
Dollar For Doers 99% Program 3% Participation Rate?
Disaster-Relief 98% Matching Programs 1% Participation Rate?
78% This number may not matter………
3% This number DOES matter. In a matched set of 51 companies over the three-year period of 2012 through 2014, the median dollar amount raised from employees through payroll deduction decreased by 3%.
The 5 Factors of Meaningful Engagement Drivers Design Metrics Results Scale
Drivers Empathy ANNALS OF THE NEW YORK ACADEMY OF SCIENCES Issue: Social Neuroscience: Gene, Environment, Brain, Body http://greatergood.berkeley.edu/images/uploads/Decety_ANYAS2011.pdf The neuroevolution of empathy
Drivers “The human social brain, as well as all other mammalian brains, is fundamentally built upon ancient emotional and motivational value systems that generate affective states as indicators of potential fitness trajectories .” http://greatergood.berkeley.edu/images/uploads/Decety_ANYAS2011.pdf
Drivers Rewards The Healing Power of Doing Good Luks, Allan., Payne, Peggy. (2001) http://www.amazon.com/The-Healing-Power-Doing-Good/dp/0595175910 http://www.melbabenson.com/articles_files/Healing%20Power%20of%20Doing%20Good.pdf
Drivers “According to a survey of 3,296 of people who volunteer regularly, an immediate euphoric sensation accompanies the act of helping.” Participants compared the experience to intoxication, the runner’s high, an energy burst, orgasm, and the serenity following yoga.
Drivers Motivation Intrinsic versus Extrinsic Three levels of motivation
Design 3 Key Elements 1. Frame the Experience 2. Meet People at Their Highest Level of Contribution 3. Invite Critical Reflection
Design Frame the Experience • Task Significance • Proximity to the Beneficiaries
Design EXAMPLE: Call Centre • Time on the phone up 142% • Revenue up 171% • A weekly average increase of $503.22, up from $185.94 • Effect with previous donors? 411.74 grew to 2083.52 • One Week with 23 callers - INCREASE of $38,451
Design The Proximity Factor Impact and the art of motivation maintenance: The effects of contact with beneficiaries on persistence behavior Organizational Behavior and Human Decision Processes Volume 103, Issue 1, May 2007, Pages 53 – 67 http://www.realizedworth.com/2013/03/the-science-behind-why-employee-giving-volunteering-works.html - The Science Behind Why Employee Giving & Volunteering Works
Design Meet People at Their Highest Level of Contribution Shared Vision, Mission, Tourist Traveler Guide Cause, Community http://www.realizedworth.com/2012/05/3-stages-of-volunteer-what-they-need.html - The 3 Stages of the Volunteer: What they need from you & how to recognize them
Design Invite Critical Reflection • Sensemaking • Cognitive Dissonance http://www.realizedworth.com/2011/02/reflection-missing-key-to-true-impact.html - Reflection: The (Missing) Key to True Impact The Work of Middle Managers: Sensemaking and Sensegiving for Creating Positive Social Change (PDF): http://jab.sagepub.com/content/49/1/95.full.pdf
Result (Culture) Transformation Versus Transaction
Result Transformative Learning Theory 1. Psychological – Changes in the understanding of the self 2. Convictional – Revision of belief systems 3. Behavioural – Changes in keystone behaviours and habits http://www.lifecircles-inc.com/Learningtheories/humanist/mezirow.html https://www.charities.org/news/creating-transformative-versus-transactional-volunteer-experiences
Result The Right Type of Commitment 1. Continuance – gains versus losses 2. Normative – feelings of obligation 3. Affective – a positive emotional attachment Giving Commitment: Employee Support Programs and the Prosocial Sensemaking Process - https://mgmt.wharton.upenn.edu/files/?whdmsaction=public:main.file&fileID=4170
Metrics Engagement Versus Participation
Metrics The Right Question 1. Can you compete at the level of situational motivation? 2. Can you bring scale to your program within your budget? 3. Can you depend on your team to deliver a consistent transformative experience 4. Can you prove what you’re doing matters ?
Metrics The Right People Defining Engagement • Participation • Sharing • Resulting in Affective Commitment Measuring Engagement • Promoters – Loyal enthusiasts • Passives – Satisfied but easily distracted • Detractors – Feel negative
Metrics Four Areas of Measurement • ENGAGEMENT: Program Participants • CAPACITY: Program Sustainability • COMPETENCY: Program Leaders • OUTCOMES AND IMPACT: Program Efficacy
The Four Areas of Measurement Engagement Capacity of of the the Program Individual Competency Results of the of Leadership Program
Scale Inter-Dependence Versus Independence
Scale The Global Initiative http://www.impact2030.com/
What is IMPACT 2030? We believe that corporations represent a valuable resource that are uniquely poised to help respond to the needs of a rapidly changing world. IMPACT 2030 is a business-led coalition committed to mobilizing corporate volunteers to directly contribute to the achievement of the Sustainable Development Goals (SDGs) by the year 2030. Our goal is to align companies and their employee volunteer efforts with these global goals to create real and sustainable change. http://www.impact2030.com/the-communiqu-.html
Scale The Global Goals
Scale Partners & Stakeholders
Declaration “It is clear that this initiative, through leveraging the unique potential of human capital, will help change the world… We can’t thank you enough” Amina J. Mohammed, Special Advisor to the Secretary General on Post-2015 Development Planning, upon receiving the IMPACT 2030 Declaration.
Your Decision What is your role in shaping the future?
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