Meaningful Engagement Detailed version with links - - PowerPoint PPT Presentation

Let's Have a Meaningful Engagement …

Detailed version with links

http://cecp.co/measurement/benchmarking-reports/giving-in-numbers.html

271 67

Of the Fortune 500 Of Fortune 100

http://cecp.co/measurement/benchmarking-reports/giving-in-numbers.html

78%

“An overwhelming majority (78%) of companies reported that they were soon likely to change their matching-gift programs in a way that has the potential to increase employees’ participation. In many cases such changes were already in motion.”

97% 10%

Year-Round Giving Program Participation Rate?

100% 35%

Workplace Giving Campaigns Participation Rate?

99% 3%

Dollar For Doers Program Participation Rate?

98% 1%

Disaster-Relief Matching Programs Participation Rate?

78%

This number may not matter………

3%

This number DOES matter. In a matched set of 51 companies over the three-year period of 2012 through 2014, the median dollar amount raised from employees through payroll deduction decreased by 3%.

The 5 Factors of Meaningful Engagement

Drivers Design Metrics Results Scale

Empathy

ANNALS OF THE NEW YORK ACADEMY OF SCIENCES

Issue: Social Neuroscience: Gene, Environment, Brain, Body

http://greatergood.berkeley.edu/images/uploads/Decety_ANYAS2011.pdf

The neuroevolution of empathy

Drivers

“The human social brain, as well as all

• ther mammalian brains, is fundamentally

built upon ancient emotional and motivational value systems that generate affective states as indicators of potential fitness trajectories.”

http://greatergood.berkeley.edu/images/uploads/Decety_ANYAS2011.pdf

Drivers

Rewards

The Healing Power of Doing Good

Luks, Allan., Payne, Peggy. (2001)

http://www.amazon.com/The-Healing-Power-Doing-Good/dp/0595175910 http://www.melbabenson.com/articles_files/Healing%20Power%20of%20Doing%20Good.pdf

Drivers

“According to a survey of 3,296 of people who volunteer regularly, an immediate euphoric sensation accompanies the act of helping.”

Drivers

Participants compared the experience to intoxication, the runner’s high, an energy burst,

• rgasm, and the serenity following yoga.

Motivation

Intrinsic versus Extrinsic Three levels of motivation Drivers

3 Key Elements

• 1. Frame the Experience
• 2. Meet People at Their Highest Level of

Contribution

• 3. Invite Critical Reflection

Design

Frame the Experience

Design

• Task Significance
• Proximity to the Beneficiaries

EXAMPLE: Call Centre

• Time on the phone up 142%
• Revenue up 171%
• A weekly average increase of $503.22, up from

$185.94

• Effect with previous donors? 411.74 grew to

2083.52

• One Week with 23 callers - INCREASE of

$38,451

Design

The Proximity Factor

Impact and the art of motivation maintenance: The effects of contact with beneficiaries on persistence behavior

Design

Meet People at Their Highest Level of Contribution

Design

Tourist

Traveler

Guide

Shared Vision, Mission, Cause, Community

Invite Critical Reflection

Design

• Sensemaking
• Cognitive Dissonance

http://www.realizedworth.com/2011/02/reflection-missing-key-to-true-impact.html - Reflection: The (Missing) Key to True Impact The Work of Middle Managers: Sensemaking and Sensegiving for Creating Positive Social Change (PDF): http://jab.sagepub.com/content/49/1/95.full.pdf

Transformation

Versus Transaction Result

(Culture)

Transformative Learning Theory

• 1. Psychological – Changes in the understanding
• f the self
• 2. Convictional – Revision of belief systems
• 3. Behavioural – Changes in keystone

behaviours and habits

Result

http://www.lifecircles-inc.com/Learningtheories/humanist/mezirow.html https://www.charities.org/news/creating-transformative-versus-transactional-volunteer-experiences

The Right Type of Commitment

• 1. Continuance – gains versus losses
• 2. Normative – feelings of obligation
• 3. Affective – a positive emotional attachment

Result

Giving Commitment: Employee Support Programs and the Prosocial Sensemaking Process - https://mgmt.wharton.upenn.edu/files/?whdmsaction=public:main.file&fileID=4170

Engagement

Versus Participation Metrics

The Right Question

• 1. Can you compete at the level of situational

motivation?

• 2. Can you bring scale to your program within

your budget?

• 3. Can you depend on your team to deliver a

consistent transformative experience

• 4. Can you prove what you’re doing matters?

Metrics

The Right People

Defining Engagement

• Participation
• Sharing
• Resulting in Affective Commitment

Measuring Engagement

• Promoters – Loyal enthusiasts
• Passives – Satisfied but easily distracted
• Detractors – Feel negative

Metrics

Four Areas of Measurement

• ENGAGEMENT: Program Participants
• CAPACITY: Program Sustainability
• COMPETENCY: Program Leaders
• OUTCOMES AND IMPACT: Program Efficacy

Metrics

The Four Areas of Measurement

Capacity of the Program Engagement

• f the

Individual Results of the Program Competency

• f Leadership

Inter-Dependence

Versus Independence Scale

The Global Initiative

Scale

http://www.impact2030.com/

What is IMPACT 2030?

We believe that corporations represent a valuable resource that are uniquely poised to help respond to the needs of a rapidly changing world. IMPACT 2030 is a business-led coalition committed to mobilizing corporate volunteers to directly contribute to the achievement of the Sustainable Development Goals (SDGs) by the year 2030. Our goal is to align companies and their employee volunteer efforts with these global goals to create real and sustainable change.

http://www.impact2030.com/the-communiqu-.html

The Global Goals

Scale

Scale

Partners & Stakeholders

“It is clear that this initiative, through leveraging the unique potential of human capital, will help change the world… We can’t thank you enough”

Amina J. Mohammed, Special Advisor to the Secretary General on Post-2015 Development Planning, upon receiving the IMPACT 2030 Declaration.

Declaration

Your Decision

What is your role in shaping the future?