mccook branding own what makes you special July 7, 2016 mccook - - PowerPoint PPT Presentation
mccook branding own what makes you special July 7, 2016 mccook Town History railroad town burlington northern 900px x 1080px Agricultural community republican river valley politically significant 2 mccook Politics/Railroad 964px x
July 7, 2016
mccook
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Town History 900px x 1080px
railroad town burlington northern Agricultural community republican river valley politically significant
mccook
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Politics/Railroad 964px x 526px 964px x 526px
mccook
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Population Trends
7600 7825 8050 8275 8500 1980 1990 2000 2010 2015
Rural and off interstate 80
lakes fishing hunting brick main street restaurants and cafes Prairie history
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mccook
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Local Events
buffalo commons story telling festival county fair rodeos
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research
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What Makes McCook Special 1 2 3 1920px x 520px
agri-tourism history
buffalo commons storytelling festival
the poppers thought
mccook should be dying
buffalo commons
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Background 900px x 1080px
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focus on outdoor rec
buffalo commons
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What it Means Now
focus on agri-tourism
focus on local history
the american experience
this is what mccook has to offer
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Brand Story
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The high plains are a special place. The people who settled here, the people who are still here—have persevered through drought, booms, busts, good times, and hard times. Back in the 80’s when times were tough a couple of east coast academics proposed that the entire high plains should be depopulated and given back to the buffalo. They called their idea the “Buffalo Commons.” They didn’t account for the fierce love that people here have for their land and communities. They didn’t account for the resourcefulness of
showing visitors the history, outdoor recreation, and rural lifestyle that make McCook such a great place.
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Brand
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Important law issues
underdogs Punch above their weight appreciate the natural wonders maintain the prairie culture
spiritual center
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The Big Why
Ad #1
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Important law issues
Ad #2
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Important law issues
McCOOK
Out here nature is never more than a few minutes away.
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billboard
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Important law issues
website
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Important law issues
website
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Important law issues
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