mccook branding own what makes you special July 7, 2016
mccook Town History railroad town burlington northern 900px x 1080px Agricultural community republican river valley politically significant 2
mccook Politics/Railroad 964px x 526px 964px x 526px 3
mccook Population Trends 8500 8275 8050 7825 7600 1980 1990 2000 2010 2015 4
Rural and off interstate 80
outdoor recreation, small town appeal lakes 262px x 212px fishing hunting 555px x 642px brick main street restaurants and cafes Prairie history 6
mccook Local Events rodeos county fair 790px x 400px buffalo commons story telling festival 7
1920px x 520px research What Makes McCook Special agri-tourism history 2 3 outdoor recreation 1 8
buffalo commons storytelling festival
buffalo commons Background the poppers thought 900px x 1080px mccook should be dying 10
they are wrong 11
buffalo commons What it Means Now + + focus on outdoor rec focus on agri-tourism focus on local history the american experience 12
this is what mccook has to offer
this leads to… 14
Brand Story The high plains are a special place. The people who settled here, the people who are still here—have persevered through drought, booms, busts, good times, and hard times. Back in the 80’s when times were tough a couple of east coast academics proposed that the entire high plains should be depopulated and given back to the buffalo. They called their idea the “Buffalo Commons.” They didn’t account for the fierce love that people here have for their land and communities. They didn’t account for the resourcefulness of our people. So to those academics we said that we’ll still be here, proudly showing visitors the history, outdoor recreation, and rural lifestyle that make McCook such a great place. 15
We’re proudly standing as the capital of the Buffalo Commons. 16
Brand Important law issues 17
spiritual center The Big Why off the beaten path underdogs Punch above their weight appreciate the natural wonders maintain the prairie culture 18
Ad #1 Important law issues 19
Ad #2 Important law issues 20
Out here nature is never more than a few minutes away. There’s more time for the fun stuff when it’s at your doorstep. More time for reeling in the whopper that will be three times as big on Monday morning. More time for the kid’s fj rst catch, and their 100th. More time for a life well lived. McCOOK That’s what you’ll fj nd on the high plains. That’s what you’ll fj nd in the Capital of the Buffalo Commons. GoToMcCook.com That’s what you’ll fj nd in McCook.
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billboard Important law issues 23
website Important law issues 24
website Important law issues 25
be proud of your heritage 26
embrace your opportunities 27
build for the future 28
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