May 2017 Building an IoT-Driven Business: The Whirlpool Corporation - - PowerPoint PPT Presentation
May 2017 Building an IoT-Driven Business: The Whirlpool Corporation Story Regina Salazar CIO, Global Product Organization March 2018 Whirlpool Corporation - Confidential 5.17.17 WHIRLPOOL CORPORATION: WHO WE ARE Leading Brands in Every
Whirlpool Corporation - Confidential
5.17.17
Building an IoT-Driven Business: The Whirlpool Corporation Story Regina Salazar
CIO, Global Product Organization
March 2018
Leading Brands in Every Region
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The number one major appliance manufacturer in the world, with approximately $21 billion in annual sales, 92,000 employees and 70 manufacturing and technology research centers in 2017.
Whirlpool Corporation
Brand Portfolio Targets Over 90% of Consumers, and Includes 7 with More Than $1B in Sales
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Premium
(15%)
% of Net Sales
Mass
(75%)
Value
(10%) *
*Whirlpool Corporation ownership of the Hotpoint brand in EMEA and Asia Pacific regions is not affiliated with the Hotpoint brand sold in the Americas.
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⃣ Brands increasingly serve as mirrors, not badges ⃣ Personalization (in messaging, in product) is becoming expected ⃣ Attitudes toward privacy are rapidly changing, led by Millennials and Centennials ⃣ Social networks play an increasingly important role in product purchase decisions ⃣ Consumers increasingly value (and pay for) experiences, giving rise to new technologies like VR/AR ⃣ Voice control UI broadly accepted (in under 2 years!) -- over 40M units sold ⃣ Single person households are growing faster than any other formation type ⃣ Global middle class is growing, fast-- adding 1.5B by 2022
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… AND OUTPACING (SOME) BUSINESSES ... … FEWER COMPANIES ARE KEEPING PACE:
Average Lifespan of S&P 500 (in years) S&P 500 Churn over the Past Decade
Source: Standard & Poor’s & Innosight
Global Leadership // November 2017 Whirlpool Corporation - Confidential 6
Whirlpool Corporation
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Learns & Adapts
Smart App & Scan-to-Cook
with Smart Home Assistants
Current Temperature or Filter Status
Whirlpool Corporation - Confidential
End-to-End Ecosystem Combining Physical + Digital to Create Seamless Experiences
Kitchen: Food Journey
Food Journey delivers end-to-end consumer experience in cooking @ home
Whirlpool Corporation - Confidential
Flexible modular architecture that can respond faster to changes
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❏ Security - best-in-class to protect consumer data and Whirlpool IP ❏ Scalable HW and SW Architecture - entry level to premium products ❏ Maximum Reusability - develop once, use many times ❏ Integrate Experience with Connectivity - fully-integrated HMIs ❏ Future Proof - OTA enhancement over life of product ❏ Interoperability - adapt to the evolving ecosystem in home ❏ Platform/Partner Integration - ecosystem generating new revenue streams ❏ Best Total Cost of Ownership with Global Footprint - enabled by global scale ❏ Speedy Cadence of Deployment - ability to quickly develop/deploy new features
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Consumer at the center of the experiences we are creating
Cross Functional/ Regional Team & PMO Team Colocation Requirements Management DevOps Technology Architecture Board Frequent “Show & Tell” Steering Committees Digital Product Management
Whirlpool Corporation - Confidential
New Experiences
New Ways to Connect and Interact
Expanding the Ecosystem
appliances - over 25 models in 2018: biggest Whirlpool Brand launch ever
Purposeful Innovation
Every feature we innovate, product we develop, and collaboration we enter is inspired by how people care for the ones they love.
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Today:
CES:
appliance integration
Yummly™ works with Whirlpool appliances to help families make mealtime easier, better and faster:
Whirlpool™ in 2018 - Easier, Faster, Better
Whirlpool Corporation - Confidential
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and drives 355MM tier-A impressions.
activation ○ Achieved #1 Social Share of Voice (78%), a +14 pt. Increase vs. previous year (2017)
○ Three CES Honoree awards: Smart Microwave; Stainless Steel Smart Suite; Yummly 2.0 ○ Reviewed.com CES Editors’ Choice Award: Whirlpool Brand Smart Front Control Range ○ Techlicious Best of CES Award: Whirlpool Brand Smart Front Control Range ○ Engadget Best of CES Finalist: Whirlpool™ + Yummly™
@WhirlpoolCorp #WhatMatters LinkedIn.com/company/Whirlpool-Corporation WhirlpoolCorp.com
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