Max India Limited Investor Presentation November 2018 - - PowerPoint PPT Presentation

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Max India Limited Investor Presentation November 2018 - - PowerPoint PPT Presentation

Max India Limited Investor Presentation November 2018 www.maxindia.com Max Group Vision To be the most admired corporate for service excellence Positive social impact Culture of Service Sevabhav Helpfulness Mindfulness


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SLIDE 1

Max India Limited

Investor Presentation

November 2018

www.maxindia.com

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SLIDE 2

Max Group Vision “To be the most admired corporate for service excellence”

Sevabhav Excellence Credibility

  • Positive social impact
  • Helpfulness
  • Culture of Service
  • Mindfulness
  • Expertise
  • Dependability
  • Entrepreneurship
  • Business performance
  • Transparency
  • Integrity
  • Respect
  • Governance

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SLIDE 3

2 Note: USD rate considered at 64

Evolution of Max Group—Strong history of entrepreneurship and nurturing successful businesses

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SLIDE 4

Health & Allied Business Life Insurance Business*

Max Group – Corporate Structure

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Max Group ‐ Sponsors

Manufacturing & Other businesses Holding Companies Operating Companies

70.75% 50% 51% 100% 51%

Group CSR Arm

30.3% 41.0% 47.2%

Sponsors stake in Max Group holding companies

100% 100% 100%

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SLIDE 5

4 Rahul Khosla

  • Group President
  • Chairman, Max India Limited
  • Executive President, Max Financial Services
  • Chairman, Max Healthcare Institute Ltd

Mohit Talwar

  • Managing Director, Max India Limited
  • Managing Director, Max Financial Services
  • Vice-Chairman, Max Ventures and Industries Ltd
  • Chairman, Max Specialty Films

Rajit Mehta

  • MD & CEO, Max Healthcare

Tara Singh Vachani

  • MD & CEO, Antara Senior Living
  • Director in Max India & Max Healthcare

Ramneek Jain

  • CEO, Max Specialty Films

Mohini Daljeet Singh

  • Chief Executive, Max India Foundation

Rajesh Sud

  • Executive Vice Chairman & MD, Max Life Insurance

(upto December 31, 2018)

  • Chairman, Max Bupa Health Insurance Co Ltd &

Max Skill First (upto March 31, 2019) Ashish Mehrotra

  • MD & CEO, Max Bupa Health Insurance

Sahil Vachani

  • MD & CEO, Max Ventures and Industries Limited
  • Director in Max Financial & Max Life Insurance

Rajender Sud

  • CEO, Max Skill First Limited

Prashant Tripathy (with effect from Jan 1, 2019)

  • MD & CEO, Max Life Insurance

Max Group – Senior Management

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Max Group Overview

USD 3 billion+… 10 Mn Customers… 25,000 Employees… ~80,000 Agents… 3,000 Doctors… Strong growth trajectory even in challenging times; a resilient & diversified business model Steady revenue growth and cost rationalization leads to strong financial performance Well established board governance….internationally acclaimed domain experts inducted Diversified ownership…..marquee investor base Superior brand recall with a proven track record of service excellence Strong history of entrepreneurship and nurturing successful business partnerships

1 2 3 4 5 6 7

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SLIDE 7

Max Group : Continues to grow from strength to strength

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Group EBITDA (USD Mn)

81 95 110 127 129 FY'13 FY'14 FY'15 FY'16 FY'17

Group Revenue (USD Mn)

1,639 1,915 2,190 2,584 2,945 FY'14 FY'15 FY'16 FY'17 FY'18

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SLIDE 8

Max India: High pedigree investor base

Number of outstanding shares* : 26.84 Cr.

Promoters 41.0% IFC 3.1% FII/ FPI 23.6% Mutual Funds 18.7% Others 13.6% 0.0% 0.0% 0.0% 0.0% Shareholding Pattern as on Sep 30, 2018

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  • Ward Ferry
  • International Finance Corporation
  • Target Asset management
  • New York Life Insurance
  • Nomura Singapore
  • Doric Capital
  • Comgest
  • TVF Fund
  • Government of Singapore
  • Reliance Mutual Fund
  • L&T Mutual Fund
  • HDFC Standard Life Insurance
  • UTI Mutual Fund

Shareholding concentrated with Marquee Investors

* Max Group Sponsors hold warrants convertible into 4% equity stake, post conversion Sponsor’s stake will increase form 41% to 45%, on fully‐diluted equity base will increase to 28.7 Cr shares post conversion

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SLIDE 9

www.maxhealthcare.in www.maxindia.com

MAX INDIA LIMITED

MAX HEALTHCARE

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SLIDE 10

Sources: India Brand Equity Foundation – Healthcare report, July 2017, BofA Merrill Lynch Global Research

60 79 160 280 2010 2012 2017 2020 2025 2025 Indian healthcare sector * Estimated size, Bn USD Demand drivers for growth

* Includes hospitals, pharmaceuticals & medical technology / other companies

~500 mn

additional middle class by 2025

~45%

Insurance penetration by 2020

~134 mn

population > 60 years by 2020

~$8 bn

medical tourism market size by 2020

~320 mn

at risk of dying due to NCDs by 2020

~2 mn

beds required by 2025

CAGR

15.0%

CAGR

16.5%

Business As Usual Aspirational

320-340 450-470

Indian healthcare industry is expected to reach ~$470 billion fuelled by multiple demand drivers

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SLIDE 11

Sources: BofA Merrill Lynch Global Research, IBEF Mar'15 Private players have established a dominating presence in tertiary / quaternary care 70% 63% 60% 78% 80% 30% 37% 40% 22% 20% Market Share Beds Inpatients Outpatients Doctors Private sector Public sector

70% 20% 10% Hospitals Pharmaceuticals Medical technology / Others Indian healthcare sector* Market share %

Market size of private hospitals is expected to reach ~$ 120 bn by 2020 22 36 81 120

2009 2012 2015 2020

Private sector hospitals Estimated size, Bn USD

CAGR ~24% CAGR ~20%

* Includes hospitals, pharmaceuticals & medical technology / other companies

Hospitals constitute ~70% of Indian healthcare market with increasingly dominant role of private sector

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SLIDE 12

At current level of public sector spending the scenario is not likely to change

1.15% 1.40% 1.30% 1.20% 2.50% FY14 FY15 FY16 FY17 FY20-22

Source: LiveMint research, World Bank database, Hindustan Times

5%+ WHO guidelines

India- public spend on Healthcare % of GDP

~8% USA 8-10% Developed countries 3.5-4% BRICS- excluding India

Hence, Government will keep shifting the burden of public health provision towards private sector

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The surge of VC/ PE investments in recent years has eased funding constraints on growth

Annual VC/ PE investment’s in India’s Healthcare ($ Million)

Recent examples

Source: Crisil research, company websites and presentations, secondary sources

  • No. of

deals 35 29 65 60 54 580 495 1,262 1,359 900 1,584 1,111

2016 2013 2015 2014 2012 2010 2011 ~3x

50 86

TARGET INVESTOR AMOUNT DATE

$221 mn Jan ‘16 May ‘16 Dec ‘16 $68 mn $63.5 mn

TARGET INVESTOR AMOUNT DATE

Jul ‘17 Aug ‘17 $43 mn $171 mn

Competition is intensifying with scale‐up of well funded incumbents & availability of capital for new players

$200 mn Jul ‘17

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Jul ‘18 $571 mn

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MHC vision

KEY ENABLERS WHERE DO WE WANT TO BE WHAT WILL WE BE KNOWN FOR

  • Strong talent pool of

clinicians, nurses and healthcare leaders

  • Technology and

analytics enabled clinical outcomes and customer experience

  • Integrated care
  • Clinical excellence
  • Transparency
  • Speed
  • Tech enabled

continued care

  • #1 in selected specialties in

chosen geographies

  • Focus on Tertiary and

Quaternary care

  • Physical infrastructure in

North India; however serving more than 300 towns in India and 30+ countries

To deliver international class healthcare with a total service focus, by creating an institution committed to the highest standards of medical & service excellence, patient care, scientific knowledge, research and medical education

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MHC is a dominant player in North India 410 519

Saket Noida* Gurgaon Vaishali Shalimar Bagh Max Smart

72

OUTSIDE NCR NCR

Patparganj

250

Mohali Bathinda Dehradun

186 172 293 224 280

Pitampura* Panchsheel* Lajpat Nagar*

* Standalone Speciality Clinics with Outpatient and Day care facility

Greater Noida

61

14

~2500 available beds across the network

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SLIDE 16

MHC has invested in state of the art equipment to achieve clinical excellence (1/2)

Advanced robotics provides high precision, and minimum invasive surgery across multiple specialities such as Oncology, Neurology High dose radiation with extreme precision (~ 0.5 mm accuracy) Advanced image guided surgery - provides real-time views and automated image processing Provides precise correlation and facilitates proper treatment for Oncology, surgical planning and radiation therapy

Robotics Brain suite Novalis LINAC PET-CT

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MHC has invested in state of the art equipment to achieve clinical excellence (2/2)

Robotic radio-surgery (non-invasive) system for both cancerous & non-cancerous systems Designed for revolutionary single incision laproscopic surgery through catheter-based, flexible instruments Economical digital storage and convenient access to medical images from multiple modalities

CyberKnife* Picture Archiving & Communication System - PACS SPIDER

* planned

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MHC has a robust service excellence & quality framework which has resulted in enhanced customer experience

  • “Sevabhav” trainings and Reward &

Recognition platform has led to positive shift in mindset

  • Structural Interventions through Six

Sigma and other methodologies has resulted into business impact of over USD 18 Mn 57% 69% 73% 80% FY`15 FY`16 FY`17 FY`18

Top 2 Box Rating*

* MHC is the only healthcare company who has deployed a third party (IMRB) to conduct Satisfaction survey

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MHC strong Governance Model helps us bring alignment and improve accountability

Executive Committee Unit Heads Unit Management Committee (MANCO) Group Medical Advisory Council (GMAC) Hospital Medical Executive Council (HMEC) Doctor’s council Managerial Clinical Administration Nomination & remuneration Audit Investment & performance review Medical excellence & compliance Service excellence Scientific projects & technology Corporate social responsibility Board & 7 committees

Governance

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SLIDE 20

MHC has a proven record of building an institution

NABL/ NABH accredited ISO 9001:2000 & ISO 14001: 2004 certified DL Shah National Award on ‘Economics

  • f Quality’

FICCI Excellence Awards - Operational Excellence Leadership positions in NatHealth and CII - healthcare

First MHC hospital started in 2002 MHC is one of the top 3 healthcare chains in India

Strengthened capabilities to provide comprehensive tertiary & quaternary care Network of highly qualified doctors, nurses and medical personnel Organic growth through expansion of hospital network JV with Life Healthcare, South Africa, extending expertise and global reach Business World Healthcare Award in Patient Experience & Safety Max Saket received JCI accreditation – highest standards of clinical governance and compliance

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SLIDE 21

MHC won 32 awards across multiple impact categories from various prestigious institutions in FY17 and FY18

Clinical Safety (7) Operational Excellence (9) Service Quality (10) Others (6)

  • Best customer service in

Healthcare

  • Bronze award for ‘Life

savers’ project (Max Bike responder) at ‘American Society for Quality’

  • BPM Asia Star 2017 by

CII Institute of Quality

  • Best use of six sigma in

Healthcare

  • Best green hospital

(reducing carbon foot print

  • f tertiary care hospital)
  • Best patient safety

initiative (prevention of patient fall)

  • Best quality initiative

(BCMA medication process improvement )

  • Times Healthcare

Achievers Award

  • ET Best Healthcare

brand

  • Excellence in training

and development

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FY18 has been a year of reset caused by various regulatory interventions and

  • ther headwinds (1/3)
  • DPCO: Drug price controls
  • Consumables and implants (stents, knee joints, syringes) price

control

  • Minimum wage revision, Delhi State and other personnel cost

impacts (ESIC coverage, bonus notification, etc)

  • EWS: Change in compliance norms
  • GST: Increase in service tax rate from 15% to 18%
  • Change in ECHS norms (Ortho)
  • Recent announcement on Margin capping on non-NLEM drugs,

consumables and implants (Delhi govt led) Sustained impact One time impact

  • Brand of corporate-led healthcare chains got impacted due to

multiple incidents in the sector during Q3/Q4

  • Shalimar Bagh Hospital closure (Dec’17)

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SLIDE 23

MHC Annual Gross Revenue

  • Rs. Cr.

2787 2567 2181 1739 1407 1149 FY17 FY18 FY14 FY13 FY15 FY16 +22%

MHC Annual EBITDA

  • Rs. Cr.

222 281 221 173 113 70 FY17 FY18 FY14 FY13 FY15 FY16 +42% 6.2 8.3 10.2 10.5 11.4 8.5 xx EBITDA Margin

Phase 3

Recalibration driven by regulatory interventions

Phase 2

Large inorganic acceleration, but with some margin dilution

Phase 1

Rapid organic expansion and profitability through

  • perating leverage

FY18 has been a year of reset caused by various regulatory interventions and

  • ther headwinds (2/3)

FY16 excludes Rs. 6 Cr. of one time expenses towards the Pushpanjali and Saket City acquisitions; FY15 excludes Rs 3 Cr of one off expenses 22

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MHC Annual Gross Revenues by hospital complexes

  • Rs. Cr.

568 593 666 779 954 1067 733 672 560 381 309 827 260 FY13 FY16 FY15 1800 1626 1339 1047 FY17 FY14 902 +18% FY18

MHC Annual EBITDA hospital complexes

  • Rs. Cr.

81 82 102 114 121 122 75 90 76 53 44 197 +15% 212 190 FY14 155 FY13 121 40 126 FY18 FY16 FY17 FY15 16.1 15.1 14.7 14.4 14.3 11.2 Saket Complex East delhi complex xx

EBITDA Margin

14.7 14.3 15.6 15.1 13.3 12.2

Note: Saket Complex includes Saket West Block, Saket East Block (unit of Devki Devi Foundation) and Max Smart (unit of Smart Hospital & Research Centre) hospital; East Delhi Complex includes Max Patparganj (unit

  • f Balaji Medical and Diagnostic Research Centre) and Max Vaishali hospital

Phase 3

Recalibration driven by regulatory interventions

Phase 2

Large inorganic acceleration, but with some margin dilution

Phase 1

Rapid organic expansion and profitability through

  • perating leverage

FY18 has been a year of reset caused by various regulatory interventions and

  • ther headwinds (3/3)

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Strong momentum across all volume and value levers in last 5 years

Maintained healthy occupancy levels despite strong bed addition momentum Steady growth in Revenue per occupied bed Consistent focus on key tertiary tower specialities Consistent improvement in Average Length of Patient Stay

Figures in Rs. Thousands Per OBD

908 1,094 1,235 1,457 1,737 592 651 640 1,679 445 FY18 2,330 +13% FY17 FY16 2,377 FY13 FY14 1,302 394 1,472 FY15 1,680 2,049 378

+6% 44 39 34

FY17 FY14

41

FY18 FY15 FY13 FY16

37 33 3.3

FY15

3.1

FY17

3.2

FY18 FY16

  • 2.0%

3.5 3.4

FY13 FY14

3.5

Figures in Number of days

NOTE: FY16 and FY17 including Vaishali and Saket City Hospital; Cardiac revenue impacted by stent price capping in FY17 and FY18; Ortho revenue impacted by implant price capping in FY18

FY16

13% 9% 10% 11% 55% 54% 14% 13% 10% 10% 0%

FY17

12% 8% 7%

FY15

56% 13% 4% 10% 12% 7% 5%

FY13

6% 53%

FY14

14% 10% 10% 8% 11% 51% 10%

FY18

52% 7% 14% 2% 10% 6% 15% 12% 2% 3% 3% 3% 2% 2% Neuro Renal Ortho LBS Cardiac Onco MAMBS

72.1 71.1 73.5 74.3 69.7 73.1

  • Avg. unoccupied

beds

  • Avg. occupied

beds Occupancy (%)

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SLIDE 26

Four dimensions to value creation for MHC

Existing network

  • ptimizat

ion Hospital network growth Alternate models Key enablers

  • Improve specialty mix
  • Improve channel mix – upcountry /

international direct models / PSU closures

  • Bring back operational leverage through

scale / occupancy growth

  • Sustained cost rationalisation initiatives in

personnel, material and clinician cost

  • Brownfield expansion

to 5000+ beds

  • Onco daycare
  • DiabetEase
  • Immigration Center
  • Max Lab
  • Max@Home
  • Tele Radiology
  • Physiotherapy BU
  • Differentiated

positioning

  • Service experience
  • Patient safety
  • People
  • Compliance

25

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SLIDE 27

TRANS- PLANT

Drive increase in share of preferred specialties to improve profitability

Reduction due to acquisitions with weak starting positions and value erosion in cardiac / ortho specialties due to price controls Action plan in place to grow focused specialties Healthcare revenue specialty share Percent

  • Build distinguished leadership

in all DMGs

  • Disproportionately grow the

standalone centre model

  • Personalized medicine

ONCOLOGY

  • Provide end to end service offering
  • Launch specialized clinics
  • Invest in high end Neuro equipment

NEURO SCIENCES CARDIO SCIENCES

  • Build comprehensive transplant

center in Saket complex

  • Establish KTP and BMT programs in

selected locations

  • Focus on high-end procedures
  • Partnerships with renowned global

institutions – people & best practices 44% 48% 56% 52% 1,720 Cr. Preferred 2,717 Cr.

100%

Others FY15 FY18 14 20 xx CAGR (%)

A

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Our aspiration is to have a preferred mix of 54.0 – 55.0% in FY22

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SLIDE 28

Drive increase in share of preferred channels to improve profitability

Reduction in preferred channels due to acquisitions with weak starting positions Action plan in place to increase the share of preferred channels

Preferred Channels Non-preferred Channels

Healthcare revenue channel share Percent

Walk‐in Inter‐ national

  • Sustained brand effort / experience

delivery on new positioning

  • ATL/BTL campaigns for key specialties

through digital platforms

  • Strengthen ER capabilities

TPA

  • Seek new engagement models in the

prevention/ wellness space

  • Assess co-development of product

targeted at new customer segments

  • Establish direct presence and digital

footprint in select markets

  • Expand in attractive new markets
  • Pilot and scale alternate business

models such as surgeries abroad / O&Ms

MECP Institutional

  • Revamp channel sales through an direct

field force; strong focus on salesforce effectiveness

  • Deprioritize; profitability improvement

through focus on collections, material cost, and ALOS

18.2% 22.0% 17.9% 18.4% 40.3% 36.0% 14.0% 13.2% 9.7% 100.0% TPA 100.0% FY18 MECP Institutional/ PSU International 10.3% FY15 Walk-In

A

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Our aspiration is to have a preferred mix of 72.5 – 73.0% in FY22

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SLIDE 29
  • Rs. 170 Cr. of cost savings achieved in FY16, FY17 and FY18 through

structured cost initiatives; Rs. 64 Cr. targeted in FY19

8 21 20 19 25 35 12 12 18 58 FY18 FY17 73 FY16 39

  • Procurement efficiency
  • Formulary driven substitutions
  • Increase in consumables reusability
  • ALOS and cost/OBD reduction esp. in PSU patients
  • Organization restructuring at units
  • Manpower contract rate negotiations
  • Physician compensation re-modelling
  • Materials procurement efficiency
  • Power saving through cheaper procurement, equipment

efficiency improvement and demand management

  • Collections and deductions management

Material Costs Other Indirect Costs Personnel Costs (Incl. Clinicians)

A

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  • Rs. 100 – 150 Cr. cost to be taken out in the next 2-3 years
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SLIDE 30

MHC expansion prioritised in hospitals with demonstrated track record of superior profitability

East Delhi complex: 106 Saket complex: 10 Gurgaon: 8 Saket complex: 1100* East Delhi complex: 200 Mullanpur: 400

  • Gr. Noida: 380

* Includes 200 beds of Saket FAR

B

504 2,080 Current Bed Capacity FY19 FY23 & Beyond 124 FY20 FY21 FY22 Total 2,529 5,237

Saket complex: 315 S.Bagh: 104 Mohali: 85

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Expansion prioritized in facilities that have a proven track record of delivering 15-16% EBITDA margin in the past

Max Healthcare Bed Capacity

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SLIDE 31

9.2 36.0 51.8 61.8 216.4 218.5 275.3 439.2 421.4 389.6

14th June'16 July'16 Aug'16 Sep'16 Q3'17 Q4'17 Q1'18 Q2'18 Q3'18 Q4'18

Rev - Actual

Onco Day Care Center: Operationalized in July’16, EBITDAR break even on the 3rd month

B

  • Standalone specialized facility away from

the hospital to ensure comfort and care for our patients during chemotherapy sessions

  • Helps patients with their treatment and

disease by providing a non‐hospital environment and a highly efficient and expert experience

  • Key Differentiators:
  • Strong clinical protocols
  • Staff specially trained in soft/service

skills

  • Personalized treatment

21st June’16 Chemo started Saket doctors OPD started 7th July: X‐ray started

1st Sept: Ultra‐sound started

FY’18 EBITDAR margin of 18.7% and EBITDA margin of 9.9%

0.1 0.4 0.6 0.8 0.9

June'16 Q2'17 H2'17 H1'18 H2'18

Daycare Chair turnover IMRB Scores

Pan MAX 76% Oncology 79% Onco DayCare 91%

Channel Mix (FY’18)

Cash 44% TPA 20% Others 36%

Success of this centre has paved the way for opening more such centres; Work on for the 2nd

  • ne in Gurgaon. Noida facility being also transformed to set‐up Once DayCare

Figures in Rs. Lacs

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SLIDE 32

Immigration Center: Revenue growth at 53% vs. LY

B

17.0 11.1 7.0 FY’18 FY’17 FY’16 122.3 77.6 62.0

FY’17 FY’18 FY’16

Revenue (Rs. Cr.) Volume (‘000)

New Center

  • pened

Figures in Rs. Cr.

Success of this centre has paved the way for opening more such centres; Work on for the 2nd one in Mohali

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SLIDE 33

Max Lab: MHC has shown consistent growth in the non‐captive business

  • ver the last one and half years by leveraging its assets

C

Network Expansion

  • Network of 580+ partners
  • Over 250 active partners in March
  • Started operations in NCR, Punjab, Faridabad, and

Uttarakhand

  • Added 2 HLMs, over 450+ beds

Technology

  • CRM platform for Sales Team for Team monitoring, Lead

creation, Partner management

  • Upgrading LIMS for enhanced service delivery – project

implementation underway

  • Max Lab website under development

Operations

  • Sales team expanded to 21 from 8 (Mar)
  • Successful launch of Matrika, Monga HLM
  • Serviced over 100,000 orders in 9 months

Organization

  • Team size grew to 175 (35 in Mar17)
  • Extensive Training sessions for staff / franchisee staff

Building blocks in place to achieve the growth aspiration

2.9 2.2 7.7 5.4 H2’18 H1’17 H2’17 H1’18 +241% 102.9 55.1 21.5 10.3 H2’17 A H2’18 A H1’18 A H1’17 A +901%

Samples* (‘000) Revenue (Rs. Cr.)

* Pathology samples from Max@Home are also included

32

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SLIDE 34

Max@Home: With Rs. 1.5 – 2 Cr. of investment till date, business stands at ~Rs. 28 Cr. revenue in FY18

C

Home Sample Collection

  • 24*7 coverage
  • 16% revenue contribution through out‐of‐hospital channels in

Q4

  • 19% repeat business in Q4

Medicine home delivery

  • 20% increase in volumes from 5636 (Q3) to 6762 (Q4)
  • Increased repeat business from 12% (Q3) to 16% (Q4)

Critical care nursing

  • Critical care nursing service launched; Over 14 patients served

in Q4

New territory‐ Mohali

  • Nursing and GDA launched in addition to sample collection

and pharmacy delivery

Max@home B2C platform

  • ~450 tech features ; ~30 processes; 5 service line journeys
  • Wireframes for ~20 roles across portal, mobile app & tablet

Revenue (Rs. Cr.)

New services Existing services

0.26 3.88 6% 94% 7.14 20.41 74% 26% 2.74 2.75 50% 50%

Volumes (‘000) Steady state EBITDA margin ~25%

27.6 9.6 10.4 +165% FY 18 FY 17 FY 16 41.9 38.5 31.3 19.6 13.2 Q3’18 A Q2’18 A Q4’17 A Q4’18 A +218% Q1’18 A

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SLIDE 35

Teleradiology and Physiotherapy BU: Launching 2 new businesses in FY19 with high market potential

C Tele Radiology Physiotherapy BU Market potential MHC’s plan

  • International (US & western Europe): Rapidly

growing market at ~18‐20% CAGR (FY11‐16) driven by digitally enhanced healthcare infrastructure and integration of teleradiology; market size of USD ~1.2 bn in FY18

  • International (developing – Africa): Lack of

radiologists; project growth in FY18‐22 at 15‐ 20%

  • Domestic: Market growing at ~10‐12% CAGR

(FY11‐16) driven by widening network of high‐speed broadband services, shortage of radiologists in tier‐2 cities , etc.

  • Pilots underway in both domestic and

international markets

  • 5 clients – 4 domestic, 1 international –

signed within 6 months of operations

  • Indian Rehab market is projected to grow at a CAGR
  • f 15% from FY15‐FY20 to reach a market size of USD

~1.0 bn in FY20

  • Growth factors include rising elderly population

(estimated to reach 323 mn by 2050), chronic illnesses & increase in awareness

  • 70% of market is currently out‐of‐hospital (which

includes services @home and clinics), while hospitals focus primarily on their in‐patients

  • Create a Physiotherapy BU platform in FY19:
  • In house and integrate to ensure best practices

and standardization of service delivery

  • Create well defined care plan owned by

physiotherapist that is additionally signed off by the treating clinician

  • Offer niche services such as Speech Therapy,

Sports physiotherapy, Mental Health etc.

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SLIDE 36

www.maxbupa.com www.maxindia.com

MAX INDIA LIMITED

MAX BUPA HEALTH INSURANCE LIMITED

35

slide-37
SLIDE 37

A symbiotic partnership in health insurance

Helping people live longer, healthier, happier lives

+

What we do Highlights

Domestic Health Insurance Global Health Insurance Dental and Travel insurance Advice Primary Care Clinics Dental clinics Aged Care

► Leading international healthcare group present across 190+ nations, provides personal and company health insurance, runs care homes for the elderly and hospitals in addition to a range of health services ► Founded in 1947 in the UK, Bupa employs over 86,000 people across UK, Australia, Spain, Hong Kong, Poland, New Zealand, Chile, Brazil, Thailand, Saudi Arabia, India and the US ► Revenues of over £11 billion, over 70% coming from health insurance covering over 16.5 million customers ► Diversified group with interests in insurance, healthcare, manufacturing, real estate, learning and senior living ► Founded in 1985 with an entry in the bulk pharma business, Max has evolved into one of the leading health services organizations in India ► Over INR 191 billion in revenues, serving over 10 million customer with 25,000 employees and 3,000 doctors.

Max Bupa is a 51:49 joint venture between Max Group and Bupa

In the business of Life

36

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SLIDE 38

Our Vision and Mission

37

Vision Mission

To be the most admired Health insurance company in India To help customers live healthier, more successful lives

Caring Respectful Ethical Accountable Trustworthy Enabling

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SLIDE 39

Health insurance retail landscape

Source: KPMG

Rising affluence and urbanization Ageing population Increasing medical cost & high OOP Internet penetration and E‐ commerce growth 158 630 FY'18 FY'25 22%

Retail Health Insurance – Market Size

(GWP INR Billion)

Rise in chronic disease incidence

Factors driving growth

  • 16%+ affluent household by 2025, doubling

current level of 8%

  • 48 cities expected to have >40% affluent

household vs. 0 cities currently

  • India expected to have over 350 M people > 50

years by 2030

  • Increasing demand expected by this segment

along with evolution of product suite

  • Rapidly growing incidence of cancer, cardio-

vascular diseases (CV) and diabetes

  • Cancer, CV and diabetes form ~28% of health

expenditure which is expected to grow further

  • Over 20% annual healthcare inflation coupled

with high out-of-pocket expenses (62%) expected to drive demand further

  • 650 M mobile internet users by FY20, ~1.7x from

current ~390 M

  • 400-450 M digitally influenced shoppers by 2025

expected to drive break-out digital channel growth

The retail health insurance market is expected to reach INR 630 billion by 2025 growing at a CAGR of 22%

38

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SLIDE 40

Industry landscape

Segment‐wise GWP (INR Cr)

Industry growth during FTY Aug’18* SAHI growth during FTY Aug’18* MBHI growth H1 FY’19

24%

Overall sales growth

  • Among all players, Private GIs registered highest growth as compared to SAHIs and Public GIs (@ 46%, 39% and 2%)
  • SAHI growth has been higher than overall health industry. PA has grown at a faster rate than health insurance for SAHIs (70% vs

38%)

  • MBHI, PA business increased by over 3 times (Y‐o‐Y basis)

1,950 2,629 430 662 B2C 3 FTY Aug’18 2 B2G FTY Aug’17 B2B

2,383 3,293

38% 5,479 6,526 7,563 1,106 FTY Aug’18 FTY Aug’17 B2C B2G B2B

14,148 16,833

1,082 19%

39

18,388

* Industry numbers are excluding PA revenue; The HI market including PA is worth Rs 19,131 Cr and has grown by 20% over last year; SAHIs contribution (including PA) is to the tune of Rs 3,561 Cr and have grown by 39% over same period last year

slide-41
SLIDE 41

Journey since inception

GWP, Rs cr Channel Service model

  • B2C
  • Entered B2B

business in FY’12

  • Agency
  • Direct channels
  • TPD
  • In-house

claims processing

  • Entered B2G - First RSBY

scheme won

  • Launched ‘Walk for Health’,

annual brand property

  • First Banca partnership

(Deutsche bank)

  • Rationalized TPD2
  • Reached ~3,100 network

providers

  • 30-min claims

settlement (92% cases)

  • Launched three more

Banca partnerships

  • Prioritized B2C

xx%

Y-o-y growth CAGR

  • CRM launched
  • Walk for Health went

national touching 33 MM lives

  • Launched 4 partners

(Sarv UP, Muthoot, Coverfox, Bank Bazaar)

Segment

  • Launched Bank of

Baroda serving more than 5,400 branches

  • Standing Instructions

for auto renewal

  • First ‘embedded’

product launched at Federal bank

FY10-12 FY12-13 FY13-14 FY15-16 FY16-17 FY14-15

207 309 373 476 66% 53% 18% 28% 594 125

FY17-18

25% 755 27%

FY18-19*

404

  • Industry first digitally

enabled product ‘GoActive’ launched

  • n 13th Feb’18
  • Commenced

business with South Indian bank

  • Launched India’s

first “Any time health” machine

  • Launched Point of

care desks for customer delight

40

  • Commenced

business with HDFC bank and Karur Vysya Bank

* For H1 FY’19

  • Launched

Customer mobile application

slide-42
SLIDE 42

Healthy growth with consistent improvement in combined ratio

  • Max Bupa’s focus has been on

the B2C segment since inception

  • While it is harder to build a

B2C book (linear customer acquisition vs. lumpy demand

  • f B2B or B2G), Max Bupa has

grown at 27%, faster than market (market growth ~23% for FY’18)

  • B2C focus driven operating

model choices and some execution challenges have resulted in higher upfront opex spend

Combined Ratio* (%) Gross written premium (Rs cr)

* Combined ratio = Claim ratio (Net claim incurred / Net Earned premium) + Opex ratio (Opex / GWP) + Commission ratio (Net commissions / GWP)

151% 142% 127% 118% 116% 109%

2012‐13 2013‐14 2014‐15 2015‐16 2016‐17 2017‐18

162 245 354 466 736 584 1 8 7 4

2012‐13

207 38 4

2015‐16

476 6

2017‐18

+30% 755 14

2013‐14

309 56 4

2014‐15

373 18

2016‐17

594 6

B2C B2B B2G

Combined ratio for FY 17-18 basis IRDAI definition is 104%

41

slide-43
SLIDE 43

Max Bupa today

In a large, fast growing market Max Bupa delivers 2.8m customers, a vast distribution network and leading brand

1,900 employees 30 branches 9 banca partners with 13,400 branches accessing 101mn customers 13,900 agents 98% B2C business 4,064 providers in network 62mn* lives touched through Walk for Health (2017-2018) 1st of its kind, Digitally enabled wellness product - GoActive ~2.8m total customers GWP Rs. 404 cr (H1 FY’19) 24% Growth (H1 FY’19)**

Focus on B2C segment from inception Investments in direct channels to support the “pull” model; Premium infrastructure (office locations and size) in line with overall positioning Launched first to industry innovations – Any Time Health Machine; Complete digitally enabled wellness ecosystem; Highest Sum Insured

  • ptions; No age restriction for enrolment; No claim loading;

Guaranteed renewability; No 2 year waiting period Max Bupa is the only insurance company with an annual brand property - Walk for Health initiative Customer service is a key focus area – ~78% of customers rate claims experience with Max Bupa as very good

  • r excellent

*Duplicate reach across mediums **Growth over same period last year

42

slide-44
SLIDE 44

Comprehensive product suite

Key features include hospitalization costs including: ► State of art coverage - Cashless international coverage (market first) ► Lowest (2 years) pre-existing disease waiting period ► Out Patient benefits ► AYUSH benefits ► Maternity & New Born benefits ► Coverage from Day 1 for accidents ► Waiver of 24 months waiting period for specific conditions below 45 yrs ► Loyalty benefit at renewal Our flagship indemnity product with the most comprehensive coverage

Heartbeat

Key features include hospitalization costs including: ► No limit on room rent and pre and post hospitalization expenses ► Added protection with Unique Refill benefit ► All day care procedures covered ► Unmatched renewal benefits − No Claim Bonus (No reduction in case of claims) − Health check ups to help keep track of the health condition ► AYUSH in-patient treatment ► Super top up An indemnity product with refill benefit, alternative treatments & Extended Family First proposition

Health Companion

Accident Care: ► Accidental death benefit ► Accidental Permanent Total Disability ► Accidental Permanent Partial Disability benefit Critical Illness: ► Covers 20 critical illnesses ► 2 options: Lump sum & Lump sum + staggered pay-out for 5 years Hospital Cash: ► Daily cash benefit & double cash benefit for ICU A fixed benefit product with unique 3-in-1 combination of personal accident, critical illness & hospital cash

Health Assurance

43

slide-45
SLIDE 45

Comprehensive product suite

Group Health Insurance includes: ► Group cover for hospitalization benefit Group Personal Accident: ► Accidental Death , Permanent Total & Partial Disability Loan linked group critical illness ► Loan linked cover for 25 critical illnesses ► Single pay up to 5 years Group medical cover ► Customizable product for employer employee groups – B2B A group product with customized propositions by selecting from over 35 product features and parameters

Group Platform

44 Key features includes: ► Lifetime discount of 10% of premium if purchased at or before 35 years age ► Upto 10 OPD consultations included in the cover ► Health coach option to enable customers remain fit and healthy ► Second medical opinion ► I-protect option to increase SI by 10% every year ► Annual health check- up/diagnostics of customers choice A digitally enabled, new age customer centric product

  • ffering that will serve the

everyday health needs of the customer

GoActive

slide-46
SLIDE 46

Distribution architecture

  • Largest distribution channel for the company
  • Spanning 29 branches across 19 cities
  • Over 36% contribution in overall revenue
  • Frontline sales force of ~450 Agency Managers ~13,900 agents
  • One of the most productive agency force amongst SAHIs (Standalone Health Insurers)
  • 9 Banca partnerships (2 foreign banks, 6 Indian banks and 1 rural bank), the highest

numbers amongst SAHIs

  • Network of 13,400 bank branches across the country
  • ~750 FOS (Including NBFC)
  • 3 NBFC tie-ups (Capital First, Muthoot, Bajaj Finserv)
  • Brokers (Bajaj Capital, NJ Brokers, Shriram)
  • Rural business (RSBY)
  • One of the largest captive tele-sales unit
  • Capacity of ~130 out-bound tele-callers
  • State-of-the-art technology infrastructure (Dialer / CRM) with secure environment
  • Online sales through MBHI website & web aggregators (6 partners, including Policy

Bazaar – a leading industry player)

  • Dedicated sales-force
  • ~70 full-time employees to address high-net worth individuals’ needs
  • Spread across top 4 metros

Agency Banca & Alliances Digital Direct sales

45

Internal

slide-47
SLIDE 47

46 51% 23% 23% 2% 49% 27% 22% 2% 46% 29% 22% 3% Banca & Alliances Agency Others Digital & DST

Channel wise Performance (FY16 to FY18)

2016 2018 H1 2019

Channel mix Key highlights for channels over the last two years

  • Agency channel grew by 23% over two year period despite

headwinds on account of price revision of Heartbeat and Health Companion; Agency OTC app launched to enhance digital sales

  • Increasing share of Banca & Alliances in the channel mix while

registering a 37% growth over two years; MBHI has engaged in partnerships in last 3 years - Bank of Baroda, South Indian Bank, HDFC Bank and Sarv UP

  • DST & Digital channel grew by 20%. Digital has been the focus

area of MBHI and has seen a growth of over 22% between 2016 and 2018. DST repurposed running at a combined ratio of 100%, heading towards profitability.

  • Persistency grew by over 4% from FY’16 to FY’18 despite price

increase across portfolio re-confirming customer confidence in the brand, products and services

  • Launched GoActive – a digitally enabled, new age customer

centric product with an integrated wellness system

  • Sharper Upsell strategy – More targeted approach by including

‘preferred product category’ based approach

  • Initiatives taken to control high risk flows
  • Closure of variants of HB silver and HC (9% of the portfolio)

for new sales

  • Cap on portability
  • Pin Code restrictions
  • Revision of stance on non disclosure
  • High focus on innovation in product and services

Others include B2B, B2G Internal

slide-48
SLIDE 48

Innovations at Max Bupa

47

slide-49
SLIDE 49

Digital innovations in H1 FY’19

48

Insta Insure Infinity Customer App Industry first digital ecosystem Web & Mobile application New platform for GHI

Internal

slide-50
SLIDE 50

Strategic priorities – strengthening the foundation

Remarkable customer experience Profitable Growth Portfolio Management

  • Renewals

Build Digital People First Customer Centric Profitable Growth

1 2 3 4 5

A B C D

Digitally enable end to end customer journey Build a Customer centric, Compliant & Cost conscious Culture Broad base the franchise with partnerships & alliances Provider of choice in the Affluent segment in urban India

49

slide-51
SLIDE 51

Key Initiatives for FY19

50

slide-52
SLIDE 52

External recognition

51

slide-53
SLIDE 53

Disclaimer

This presentation has been prepared by Max India Limited (the “Company”). No representation or warranty, express or implied, is made and no reliance should be placed on the accuracy, fairness or completeness of the information presented or contained in the presentation. The past performance is not indicative of future results. Neither the Company nor any of its affiliates, advisers or representatives accepts liability whatsoever for any loss howsoever arising from any information presented or contained in the presentation. The information presented or contained in these materials is subject to change without notice and its accuracy is not guaranteed. The presentation may also contain statements that are forward looking. These statements are based on current expectations and assumptions that are subject to risks and uncertainties. Actual results could differ materially from our expectations and assumptions. We do not undertake any responsibility to update any forward looking statements nor should this be constituted as a guidance of future performance. This presentation does not constitute a prospectus or offering memorandum or an offer to acquire any securities and is not intended to provide the basis for evaluation of the securities. Neither this presentation nor any other documentation or information (or any part thereof) delivered or supplied under or in relation to the securities shall be deemed to constitute an offer of or an invitation. No person is authorised to give any information or to make any representation not contained in and not consistent with this presentation and, if given or made, such information or representation must not be relied upon as having been authorised by or on behalf of the Company any of its affiliates, advisers or representatives. The Company’s Securities have not been and are not intended to be registered under the United States Securities Act of 1993, as amended (the “Securities Act”), or any State Securities Law and unless so registered may not be offered or sold within the United States or to, or for the benefit of, U.S. Persons (as defined in Regulations S under the Securities Act) except pursuant to an exemption from, or in a transaction not subject to, the registration requirements of the Securities Act and the applicable State Securities Laws. This presentation is highly confidential, and is solely for your information and may not be copied, reproduced or distributed to any other person in any manner. Unauthorized copying, reproduction, or distribution of any of the presentation into the U.S. or to any “U.S. persons” (as defined in Regulation S under the Securities Act) or other third parties ( including journalists) could prejudice, any potential future

  • ffering of shares by the Company. You agree to keep the contents of this presentation and these materials confidential.

52

slide-54
SLIDE 54

ANNEXURES

53

slide-55
SLIDE 55
  • Mr. Rahul Khosla (Chairman)

President – Max Group Seasoned business leader with over 30 years of deep global experience in Banking and Financial markets.

  • Mr. Mohit Talwar

Managing Director at Max India Ltd. & Max Financial Services Ltd., Over 30 years of experience in Corporate Finance and Investment Banking.

  • Dr. Omkar Goswami

Economist and Leading Academic Serves on Board of many Indian MNCs including Dr Reddy’s, Infosys, IDFC, Crompton Greaves, Cairn India Ltd. etc

  • Mr. Kummamuri Murthy Narasimha

Independent Director; Leading Finance professional associated with the development of Cost & Management Information Systems for over 150 firms

  • Mr. Rajit Mehta

Managing Director & CEO- Max Healthcare Over 20 years of experience in financial services. Previously Chief Operating Officer at Max Life Insurance.

  • Dr. Ajit Singh

Partner at Artiman Ventures, focusing on early- stage technology & life science investments PhD in Computer Science from Columbia University

  • Dr. Pradeep Kumar Chowbey, Padmashri

Director of Max Institute of Minimal Access, Metabolic and Bariatric Surgery. More than 35 yrs

  • f experience in Lap Surgery
  • Ms. Roshini Bakshi

Managing Director, Everstone Capital Asia (Singapore) Extensive global management experience; Bachelors in Economics from St Stephen’s College, Delhi and MBA from IIM Ahmedabad.

MHC ‐ Board of Directors

  • Mr. Adam Pyle

Non Executive Director and Group Executive, Strategy and Investor relations, Life Healthcare Group. Commerce and Law graduate and currently responsible at LHC for driving the international strategy. .Mr. Pieter Van Der Westhuizen Non Executive Director and Chief Financial Officer, Life

  • Healthcare. Part of the LHC group for last 17 years and

has fulfilled various financial roles

54

  • Ms. Tara Singh Vachani

Chief Executive Officer and Managing Director of Antara Senior Living A natural leader, she represents the dynamic new cadre of young women entrepreneurs in India

  • Dr. Shrey Balaguru Viranna

Non Executive Director and Group CEO at Life Healthcare Group. Dr. Shrey is a medical doctor by training and has extensive experience in the heathcare industry

slide-56
SLIDE 56
  • Mr. Rajit Mehta

Managing Director & CEO- Max Healthcare Over 20 years of experience in financial services. Previously Chief Operating Officer at Max Life Insurance.

  • Mr. Yogesh Sareen

Senior Director & Chief Financial Officer Over 20 years of experience in across all facets of finance; previously CFO of Fortis Healthcare.

  • Mr. Rohit Kapoor

Senior Director & Chief Growth Officer 18 years of diverse experience across industry and management consulting with McKinsey & Company

  • Mrs. Swati Rustagi

Senior Vice President & Chief People Officer Over 17 years of experience in HR across FMCG, Financial Services and Health Care sectors. Previously global head of HR at Glenmark Pharmaceuticals

  • Mr. Anil Vinayak

Director & Zonal Head – NCR 1 Over 23 years of experience in Business Management and Sales & Marketing; previously with Amex

  • Mr. Anas Wajid

Director - Sales & Marketing More than 17 years of experience in diverse fields such as advertising, retail , healthcare and media. Previously Head, Sales and Marketing at Fortis Healthcare

  • Dr. Sandeep Buddhiraja

Director - Clinical Directorate & Institute of Internal Med. Over 23 years of experience in the field of Internal Medicine

  • Mrs. Vinita Bhasin

Director - Service Excellence & Customer Operations More than 19 years of in-depth experience across the Financial Services sector; previously with Max Life Insurance

  • Mr. Sumit Puri

Director- IT & Chief Information Officer Over 21 years of experience in varied industries such as Health/ Life Insurance, IT/ITES, and Consulting; previously CIO of Prudential Life Assurance

MHC – Management Team

55

  • Mr. Atulya Sharma

Director- Legal, Compliance and Regulatory Affairs Over 26 years of diverse experience in Manufacturing, Investment Banking, PE & Infrastructure. Previously General Counsel of Deutsche Bank AG, Group General Counsel of IDFC

slide-57
SLIDE 57

Key Physicians

  • Dr. Harit Chaturvedi

Chairman – Cancer Care, Director & Chief Consultant - Surgical Oncology Over 25 years of experience in Surgical Oncology.

  • Dr. Sandeep Buddhiraja

Director - Clinical Directorate & Institute of Internal Med. Over 23 years of experience in the field of Internal Medicine

Strong consultant bench strength of 350+ across specialities :

  • Cardiac – 100+
  • Oncology – 50+
  • Orthopaedics – 50+
  • Neurosciences – 50+
  • Renal – 50+
  • MAMBS – 25+
  • Dr. Anurag Krishna

Director- Paediatrics & Paediatrics Surgery Over 20 years of experience in Paediatric surgery - complex congenital malformations

  • Dr. A.K. Singh

Director – Max Institute of Neurosciences, Dehradun Renowned Neurosurgeon having 40 years experience Recipient of the BC Roy award

  • Dr. Pradeep Kumar Chowbey, Padmashri

Director of Max Institute of Minimal Access, Metabolic and Bariatric Surgery. More than 35 yrs of experience in Lap Surgery, completed 70K+ major Lap procedures

  • Dr. K. K. Talwar

Chairman - Cardiology, Max Healthcare Clinical experience of more than 39 years Former Head, Department of Cardiology, AIIMS

  • Dr. Anant Kumar

Chairman – Urology,Renal Transplant, Robotics(Max Saket Complex) and Uro-Oncology Max Saket 2200 Kidney Transplantations in the last 25 years and over 1500 lap donors nephrectomy

  • Dr. Subhash Gupta

Chairman - Liver Transplant & Biliary Sciences 2,200+ liver transplant surgeries & over 30 year experience in Liver Transplants Recipient of the BC Roy award

56

slide-58
SLIDE 58

MHC Network* – Performance Dashboard (Q2 & H1FY19)

*The above results are for MHC Network of hospitals and includes results for Max Super Specialty Hospital, Saket, unit of Devki Devi Foundation, Max Super Speciality Hospital, Patparganj, unit of Balaji Medical and Diagnostic Research Centre ; Saket City Hospital unit of Gujarmal Modi Hospital & Research Centre & Max Multi Speciality Hospital Greater Noida unit of Four Season Foundation ^ on the basis of net revenue

57

Rs Cr

Sep‐18 Jun‐18 Sep‐17 Q‐o‐Q Y‐o‐Y Sep‐18 Sep‐17 Y‐o‐Y

a) Financial Performance Revenue (Gross) 727 694 712 5% 2% 1,420 1,414 0% Revenue (Net) 670 641 676 4% ‐1% 1,311 1,342 ‐2% Direct Costs Material Cost 163 167 169 ‐2% ‐3% 330 336 ‐2% Clincian Payout 109 112 116 ‐3% ‐7% 221 234 ‐6% Contribution 398 362 390 10% 2% 760 773 ‐2% Contribution Margin^ 59.4% 56.5% 57.8% 297 bps 163 bps 58.0% 57.6% 41 bps Indirect Costs Personnel Cost 184 185 170 ‐1% 8% 368 337 9% Other Indirect overheads 118 114 117 3% 1% 232 232 0% HO Costs 32 34 34 ‐5% ‐5% 66 70 ‐6% EBITDA 65 30 69 118% ‐6% 95 133 ‐29% EBITDA Margin^ 9.7% 4.6% 10.3% 506 bps (54) bps 7.2% 9.9% (269) bps Finance Cost 33 28 32 18% 3% 61 64 ‐5% Cash Profit 32 2 37 > 100% ‐14% 34 69 ‐51% Depreciation 38 38 34 0% 10% 76 67 12% Profit /(loss) before tax (6) (36) 3 84% < ‐100% (41) 2 < ‐100% Tax 1 1 1 ‐6% 103% 3 2 10% Profit /(loss) after tax (7) (37) 2 82% < ‐100% (44) (0) < ‐100% b) Financial Position Net Worth 1,033 1,039 1,124 ‐1% ‐8% 1,033 1,124 ‐8% Net Debt 1,237 1,222 1,168 1% 6% 1,237 1,168 6% Fixed Assets ‐ Gross Block 2,187 2,188 2,056 0% 6% 2,187 2,056 6%

Key Business Drivers Quarter Ended Growth (%) Half Year Ended Growth

slide-59
SLIDE 59

58

MHC Network* – Performance Dashboard (Q2 & H1FY19)

*The above results are for MHC Network of hospitals, includes results for Max Super Specialty Hospital, Saket, unit of Devki Devi Foundation, Max Super Speciality Hospital, Patparganj, unit of Balaji Medical and Diagnostic Research Centre; Saket City Hospital unit of Gujarmal Modi Hospital & Research Centre and Max Multi Speciality Hospital Greater Noida unit of Four Season Foundation

Sep‐18 Jun‐18 Sep‐17 Q‐o‐Q Y‐o‐Y Sep‐18 Sep‐17

a) Patient Transactions (Nos. in lacs) Inpatient Procedures 0.49 0.47 0.53 3% ‐9% 0.96 1.05 ‐9% Day care Procedures 0.11 0.11 0.13 1% ‐14% 0.23 0.26 ‐14% Outpatient Registrations 17.74 17.20 17.99 3% ‐1% 34.94 35.24 ‐1% Total 18.34 17.78 18.66 3% ‐2% 36.12 36.56 ‐1% b) Average Inpatient Operational Beds 2,377 2,376 2,369 0% 0% 2,377 2,362 1% c) Average Inpatient Occupancy 74.2% 70.9% 74.3% 333 bps (4) bps 72.6% 73.6% (101) bps d) Average Length of Stay (days) 3.34 3.25 3.03 ‐3% ‐10% 3.29 3.02 ‐9% e) Average Revenue/Occupied Bed Day (Rs) 43,398 44,045 43,959 ‐1% ‐1% 43,712 44,441 ‐2% f) Other Operational Data Physicians 3,023 2,968 2,854 2% 6% 3,023 2,854 6% Employees 9,597 9,388 9,202 2% 4% 9,597 9,202 4% Customer Base (in lacs) 43.9 42.3 39.1 4% 12% 43.9 39.1 12%

Key Business Drivers Quarter Ended Growth (%) Half Year Ended Y‐o‐Y Growth

slide-60
SLIDE 60

59

*Saket Complex includes Saket West Block, Saket East Block (unit of Devki Devi Foundation) & Max Smart (unit of Smart Hospital & Research Centre) hospital ^East Delhi Complex includes Max Patparganj (unit of Balaji Medical and Diagnostic Research Centre) & Max Vaishali hospital

MHC Network Hospitals (Saket* & East Delhi^ Complex) – Performance Dashboard (Q2 & H1FY19)

Rs Cr

Sep‐18 Jun‐18 Sep‐17 Q‐o‐Q Y‐o‐Y Sep‐18 Sep‐17

Saket Complex a) Financial Performance Revenue(Net)

  • Rs. Cr

250 242 257 3% ‐3% 492 512 ‐4% EBITDA

  • Rs. Cr

29 20 30 40% ‐4% 49 62 ‐21% EBITDA Margin % 11.5% 8.4% 11.6% 302 bps (10) bps 10.0% 12.1% (216) bps b) Average Inpatient Operational Beds No. 769 769 721 0% 7% 769 728 6% c) Average Inpatient Occupancy % 75.1% 71.8% 78.1% (331) bps (300) bps 73.5% 76.8% (333) bps d) Average Revenue/Occupied Bed Day Rs. 51,705 52,297 52,139 ‐1% ‐1% 51,993 52,511 ‐1% e) Average Length of Stay (days) 3.69 3.61 3.25 ‐2% ‐14% 3.65 3.23 ‐13% East Delhi Complex a) Financial Performance Revenue(Net) 182 166 173 10% 5% 348 336 3% EBITDA

  • Rs. Cr

27 12 21 121% 28% 39 41 ‐6% EBITDA Margin % 14.7% 7.3% 12.0% 740 bps 264 bps 11.2% 12.2% (107) bps b) Average Inpatient Operational Beds No. 709 691 694 3% 2% 700 685 2% c) Average Inpatient Occupancy % 81.3% 77.6% 78.8% 373 bps 251 bps 79.5% 78.0% 150 bps d) Avg. Revenue/Occupied Bed Day Rs. 38,076 37,841 36,752 1% 4% 37,963 37,160 2% e) Average Length of Stay (days) 3.46 3.24 3.04 ‐7% ‐14% 3.35 3.03 ‐11%

Half Year Ended Y‐o‐Y Growth Key Business Drivers Unit Quarter Ended Growth (%)

slide-61
SLIDE 61

MBHI ‐ Board of Directors

60

K Narasimha Murthy Director

  • Mr. Murthy entered the Profession of

Cost & Management Accountancy in

  • 1983. He is associated with the

development of Cost & MIS for more than 150 companies

John Howard Lorimer Director

John joined Bupa's Board as a Non- Executive Director in July 2011. He is Chairman of Bupa’s Audit Committee and a member of Bupa's Risk Committee and UK Regulated Entities Board

Marielle Theron Director

  • Ms. Theron is a Principal of Erlen

Street Corporation, Switzerland, a company that specialises in strategic investment and management consulting solutions

Pradeep Pant Director

Pradeep is a highly experienced senior business leader, now involved in business consulting and education

Ashish Mehrotra MD & CEO

Ashish has over two decades of extensive banking experience. In his last role as MD and Head for Retail division

  • f Citibank in India, he was pivotal in

enabling bank gain a leadership position in the wealth management business

Rajesh Sud Chairman & Director

Rajesh Sud is the CEO and Managing Director of Max Life Insurance, one of the first three private life insurers to start operations in 2001

Rahul Khosla Co-Vice Chairman & Director

Rahul Khosla is the President of Max Group and Executive President, Max Financial Services. He is a seasoned business leader with 30 years of experience in India & globally

Joy Linton Director

Joy is the CFO of Bupa Plc. She has

  • ver 25 years’ experience in financial

and strategic roles in Australia and the UK.

Mohit Talwar Director

Mohit is the Managing Director of Max Financial Services and Max India. He has an experience of over 30 years in Corporate Finance and Investment Banking.

  • Dr. Burjor Banaji

Director

  • Dr. Burjor Banaji is an ophthalmic

surgeon who introduced several firsts in the field of ophthalmology to India

David Fletcher Co-Vice Chairman & Director

David commenced in the new role of Chief Risk Officer in January 2017. He has been with Bupa since 2014 in senior roles including Chief Internal Auditor and MD of IDM.

D.K. Mittal Independent Director

  • Mr. D. K. Mittal is a former Indian

Administrative Service (IAS) officer of 1977 batch (UP cadre) and has served the government of India in various capacities.

slide-62
SLIDE 62

MBHI – Management Team

61

Vikas Gujral

Chief Operating Officer With over 18 years of experience, Vikas joins us from Max Life

  • Insurance. Prior to Max Life, he has

worked with Bharti Airtel and GE Capital.

Rahul Ahuja

Chief Financial Officer Rahul has wide domain expertise built

  • ver 19 years mainly in corporate

banking, financial services and telecom.

Anurag Gupta

Head – Agency Anurag joins Max Bupa from Max Life, where he has held a number of senior roles across distribution and product management over a decade. Aseem has nearly two decades of experience in sales and distribution and has worked across channels - Agency, Banca, Special markets & Direct Sales.

Aseem Gupta

Head – Portfolio Management & Affinity Channels

Anika Agarwal

Head – Marketing & Direct Sales Anika heads the Marketing & E- commerce verticals at Max Bupa and is responsible for brand planning, digital media, communications, consumer insights, direct sales and E- commerce.

Atul Bhandari

Head – Banca and Alliances Atul has 15 years of experience in product/process management & sales/distribution, he joined us from CITIBANK NA, prior to which he worked in Standard Charted bank.

Partha Banerjee

Head – Legal & Compliance Partha brings along 20 years of diverse experience in Corporate, Commercial, Taxation, IPR, Exchange Control, M&A, Labour Laws and other substantive and procedural laws.

Ashish Mehrotra

MD & CEO Ashish has over two decades of extensive banking experience. In his last role as MD and Head for Retail division

  • f Citibank in India, he was pivotal in

enabling bank gain a leadership position in the wealth management business

Tarun Katyal

Chief Human Resources Officer Tarun has joined us from for Sistema Shyam Teleservices. He has over 25 years of experience across retail & manufacturing industries, including multi-national and Indian corporates

Ramanan A V

Actuarial head Raman has joined us from Cholamandalam MS General Insurance where he was heading the Actuarial department, he started his carrer as a lecturer and has also worked with Tamil Nadu Electricity Board for 20 years

slide-63
SLIDE 63

Max Bupa – Performance Dashboard (Q2 & H1FY19)

62

Sep‐18 Sep‐17 Sep‐18 Sep‐17

a) Gross written premium income First year premium 83 54 54% 142 108 32% Renewal premium 136 115 18% 262 219 19% Total 219 168 30% 404 327 24% b) Net Earned Premium 182 146 25% 345 279 24% c) Cash Profit /(Loss) (22) (2) < ‐100% (30) 3 < ‐100% d) Pre tax Profit /(Loss) (26) (6) < ‐100% (39) (5) < ‐100% e) Claim Ratio (B2C Segment, normalized)* 55% 60% 500 bps 53% 58% 530 bps f) Avg. premium realization per life (B2C) 8,293 8,057 3% 8,399 7,952 6% g) Conservation ratio (B2C Segment) 85% 82% 302 bps 85% 83% 193 bps h) Lives In force in millions (including RSBY) 3.1 2.5 24% i) Number of agents 26,505 21,915 21% j) Paid up Capital 941 926 2%

Key Business Drivers Quarter Ended

Y‐o‐Y Growth

Half Year Ended

Y‐o‐Y Growth

slide-64
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MAX INDIA LTD.

Max House, Okhla, New Delhi – 110 020 Phone: +91 11 26933601‐10 Fax: +91 11 26933619 Website: www.maxindia.com

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