Matthew Frost Brian Appel Darren Noisette History Prior to the - - PowerPoint PPT Presentation
Matthew Frost Brian Appel Darren Noisette History Prior to the 1990s all conventional marketing was done through basic mediums/channels Commerce was flourishing during the 1990s Buying and selling were at all time highs
Matthew Frost Brian Appel Darren Noisette
Prior to the 1990’s all conventional marketing was done through basic mediums/channels
Commerce was flourishing during the 1990’s
Buying and selling were at all time highs
Marketing was an equally important element
Early to mid 1990’s came the internet boom or the “dotcom craze”
Many early innovators had strong inclinations that the internet was going to have a huge impact on commerce
Early innovators were referred to as e‐tailers
Once initial success was measured,internet marketing, or e‐marketing, took off
Exchanging of value now became easy and consumed much less effort
Business to Business (B2B)
Business to Consumer (B2C)
Using the internet as a medium for marketing meant endless possibilities
– Market penetration is simple – Multiple Strategies – Multiple Markets
– Overhead is minimal
– Dial up: about $15.00 – High Speed: about $50.00
– Minimal resources required
– iTunes is downloadable & Free – Podcasts downloaded through the iTunes Store
– Searchable Database
– Free Audio & Video advertising – Downloadable episodes – Immense Database
– Online radio episodes – News – Entertainment
– Usually at the top or sides of a web page – Can be obvious or subtle
– Usually found on most major websites – Sometimes found on minor websites
– “Pay by the click”
Risk for companies with limited resources
– Usually used by individuals – Uncommon usage among Organizations
– Gives consumers & supporters more detailed information – Can be used to expand on…
– Can enforce loyalty in an Organization – Economic
– Example: www.nrablog.com
– Bad email advertising (“Junk Email”) – Good email advertising
– Immediate notification of sales and updates – No delay from ‘Snail Mail’ – Easy to distribute – Economic for the distributor
– Consumers request to be added or removed to email lists.
No Human Interaction
Hard to trust
Unable to touch, see, etc.
Saturated Market
Hard Work
Re‐inventing the wheel
Slow at first
Too much free time
Threats
Cyber Crime
Software Piracy
Hacking
The more computer and technology savvy the better your chances are.
Podcasts are not too popular.
Not main solution for marketing
Takes time to download
Blogs
If outside company/organization you’re usually not involved
Not the safest way of communication
E – Bay
“The World’s Online Marketplace”
Amazon.com
Smaller Sites
Sucharita Mulpuru, an e‐business analyst with Forrester Research (FORR) says, "It remains to be seen whether
people who are going to buy."
As time passes, the future of e‐marketing seems to be brighter and brighter
Younger generation hitting the workforce is considered “e‐friendly”
Our generation has the means to further develop, as well as create new possibilities
Search Engine Optimization (SEO)
Optimizing advertisements for search engines means to make its keywords more relevant to be searched upon
The Road Ahead
Hard to believe, but internet is still in its infancy stages, meaning there is so much left to learned
Change and adaptation
Short existence leaves e‐marketing open for unexpected, rapid change
Transcontinental railroad theory
May not have set the marker, but opened up a new, much broader pathway
“Blog Marketing Tips #1: How to Optimize Blog Post Titles” www.marketingpilgrim.com , Andy Beal. March 31, 2008
“Increased Cyber Security Threats with the Increasing Unsafe Customers and Internet Connections in India” www.articlebase.com August 26, 2009
“Internet Marketing – Advantages and Disadvantages” www.ezineartides.com , Christopher W. Smith. August 29, 2005
“Marketing Tactics: Should You Use Podcasts to Promote Your Brand?” www.brandeo.com/node/1109 , September 4, 2008
“Pros and Cons of Internet Marketing” www.businessknowledgesource.com 2009
“Pros and Cons of Various Internet Marketing Concepts” www.ezineartides.com , Graham Andrews. April 19, 2009
"What is EMarketing?" Ezine Articles. 4 Sept. 2005. Web. Otlacan, Otilia. http://ezinearticles.com/?What‐is‐EMarketing?‐A‐New‐Discipline‐is‐Evolving&id=67167,
"What is the Future of Online Marketing." Marketing Titan. Web. http://www.marketingtitan.com/what_is_the_future_of_online_marketing