Masteri ring g President, Association Solutions, MCI USA You our - - PowerPoint PPT Presentation

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Masteri ring g President, Association Solutions, MCI USA You our - - PowerPoint PPT Presentation

Erin Fuller, FASAE, MPA, CAE Masteri ring g President, Association Solutions, MCI USA You our B Boar oards Jeffrey S. Tenenbaum, Esq. Cu Culture t e to Chair, Nonprofit Organizations Practice Sma mash Lewis Baach Kaufmann


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Masteri ring g You

  • ur B

Boar

  • ard’s

Cu Culture t e to Sma mash Operation

  • nal

Ob Obstacles es

Erin Fuller, FASAE, MPA, CAE President, Association Solutions, MCI USA Jeffrey S. Tenenbaum, Esq. Chair, Nonprofit Organizations Practice Lewis Baach Kaufmann Middlemiss PLLC Thursday, December 5, 2019 3:30-5 PM ET Northern Virginia Chamber of Commerce McLean, VA

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How is culture defined?

“…unwritten rules of engagement.” (Culture Talk)

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How is culture defined?

"Culture does not change because we desire to change it. Culture changes when the organization is transformed; the culture reflects the realities of people working together every day.“ (Frances Hesselbein, Presidential Medal of Freedom winner and past CEO for the Girl Scouts of the USA)

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How is culture defined?

“powerful norms derived from shared values that influence behavior” David A. Nadler, in “Building Better Boards” in Harvard Business Review (May 2004)

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Why does Board culture matter?

Successful strategy requires that you know your board culture. Why?

1. Loyal to culture, not to strategy 2. Culture provides resilience 3. A brittle culture can doom great organizations 4. When strategy and culture collide, culture wins 5. Cultural miscues are more damaging than strategic

  • nes

6. No one can copy your culture 7. Culture provides greater discipline than disciplinary action 8. Culture has impact on your bottom line

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Healthy Culture

  • Thoughtful resolution
  • Willingness to challenge
  • Inclusive
  • Engaged
  • Interactive
  • Access to information
  • Issue-driven
  • Distributed influence
  • Collective wisdom
  • Open-minded listening
  • Constructive dissent
  • Transparency
  • Confidentiality
  • Diligence
  • Respect
  • Clear expectations
  • Accountability
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Unhealthy Culture

  • Under-engaged
  • Overly powerful executive committee
  • Impulsive
  • Overly inclusive processes
  • Overly clubby
  • Overly deferential to the president …or the staff
  • Renegade members
  • Governance by sidebar
  • Disengaged members
  • Board members looking for personal advancement
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Association Boards are Different

  • Composed of professionals within the

community they serve…

  • Little or no responsibility for

implementation of decisions

  • The group decision-making model in

associations ≠ corporate environment…

– hierarchies are meaningful – one person is ultimately accountable – CEOs own the mission

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SLIDE 9

Trade Associations

  • Comprised of CEOs
  • Consensus not always needed in

professional role

  • Used to immediate hire/fire
  • May assume association should

mirror business/industry

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SLIDE 10

Professional Associations

  • Board role can provide enhanced

identity, prestige

  • Academics can be used to

committee-driven systems

  • Healthcare professionals understand

hierarchical decisions

  • Resource scarcity can be the norm
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2019 RESEARCH

Erin Fuller & Greg Schultz

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Fuller-Schultz Suggested Culture Drivers

Risk Tolerance Social Cohesion Strategic Approach Transparency & Function Inputs & Inquiry

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1-2 Stars 10% 3 Stars 22% 4 Stars 39% 5 Stars 29%

Organizational Performance

N=163

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SLIDE 14

Professional Society 68% Trade association 23% Charity 3% Other 6%

Org Type

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33 50 63 79 10 20 30 40 50 60 70 80 90

1-2 Stars 3 stars 4 stars 5 stars

Board Culture Contributes to Advancing the Mission

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Average ED Career Experience

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Average Tenure with Current Organization

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Board Cultural Characteristics

Overall skill at strategy Decision speed Transparency of actions Risk tolerance Questioning/ Acceptance Social relationships

  • utside the

boardroom Level of formality Information preference: qualitative v. quantitative Board makeup mirrors membership

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Go ahead and do a quick score of where you are

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59 52 61 49 70 70 62 45

Characteristics Averages

Membership is diverse 52 Board is diverse 45 Representation Differential 7

3.85

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1-2…

10 20 30 40 50 60 70 80

Characteristics Comparison

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Reading board materials is like flossing.

0% 5% 10% 15% 20% 25% 30% 35% 40% 1 2 3 4

Prepared = yes Average come prepared to board meeting = “Yes” 22%

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What matters most?

  • 1. Strategic Focus

227%

  • 2. Decision Speed

161%

  • 3. Transparent

78%

  • 4. Board Represents Membership

68%

  • 5. Risk Tolerance

42%

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What matters less?

  • 6. Competitive Nominations Process

26%

  • 7. Questioning

23%

  • 8. Relationships

22%

  • 9. Formal Process

19%

  • 10. Quantitative/Qualitative

15%

  • 11. Recognition

11%

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How can I help my Board be more Strategic?

Create a level playing field Add strategy to scorecard Change the agenda Appoint a strategy champion Measure progress against strategic plan Use “imagined futures” discussion framework Create a weed-eater culture

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How can I improve my board's decision speed?

Impose time limits Limit options for consideration Schedule larger decisions for earlier in meetings Systemize processes for smaller decisions Identify decisions that are reversible Exercises around embracing uncertainty Promise evaluation

  • ffers opportunity

for modification

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How can I improve my board’s transparency?

Open up decision-making when possible Encourage face-to-face communication Open up financial information Make leaders available Respond to feedback Evaluate gaps between layers in governance (board to committee, etc.)

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How can I help my board become more representative ?

Measure current levels Recruit from broader areas Provide training to the board Provide training to all

  • rganizational levels

Create mentorship programs Rethink criteria Set mandates for slates Expand board size

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How can I help my board's risk assessment and tolerance?

Discuss risk in

  • rientations

Develop a risk tolerance statement Create a risk management matrix Embed risk assessment in product development process Evaluate investments in mission like investments in markets The goal is not to avoid risk

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WHAT CAN YOU DO IN THE NEXT 90 DAYS?

What do you think are the most immediate initiatives you can launch to being culture change?

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What we don’t know

The data sample is not random Cause or relationship of leadership tenure with associations Did not control for association resources/budgets/staff size We did not provide concrete measures or tests for each characteristic

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HOW CAN I USE MY UNDERSTANDING OF BOARD CULTURE TO IMPROVE OUTCOMES?

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Mastering Board Culture

  • Discuss culture with your board

– What is it? Where are they now?

  • Provide board members and staff with tools

and guidance to create the desired culture

– Orientation, agreement, modeling, self- awareness

  • Recognize obstacles to culture, and, as such,

to progress

– Individual agendas, collective stage

  • Assess board culture with your team,

understand your board and how they process information

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Six Pillars to Establish Culture

1. Positive climate created by "tone at the top“ 2. Agreement on how they will operate as a group 3. Opportunities to gather informally 4. Forums designed for continuous education 5. Articulation of competencies needed 6. Intentional design of meetings Nancy Axelrod, consultant and past CEO of BoardSource

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Thank You!

Erin M. Fuller, FASAE, CAE Jeffrey S. Tenenbaum, Esq. President, Association Solutions Chair, Nonprofit Organizations Practice MCI USA Lewis Baach Kaufmann Middlemiss PLLC erin.fuller@mci-group.com jeff.tenenbaum@lbkmlaw.com @erinmfuller @jeff_tenenbaum @mci_usa @MCIAssociations