MASKD Communications Mike Hustava, Andrew Harvey, Simon Stuchlik, - - PowerPoint PPT Presentation

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Oct 12, 2023 131 likes •343 views

MASKD Communications Mike Hustava, Andrew Harvey, Simon Stuchlik, Kaleb Cypher, and Dustin Loussedes Business Commuters Non-users Educated Male & Female Ages 22-45, Gen X and Y Earn $50,000 a year and up Achievers

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MASK’D Communications

Mike Hustava, Andrew Harvey, Simon Stuchlik, Kaleb Cypher, and Dustin Loussedes

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Business Commuters

Non-users
Educated Male & Female
Ages 22-45, Gen X and Y
Earn $50,000 a year and up
Achievers

Secondary Markets

High School Athletes
Busy College Students

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They’re internet savvy They’re missing their show … yet they’re unaware of Hulu!

 Reach them when they are most frustrated

Let them know Hulu can help!

“Never Miss a Show, When You’re on the Go”

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Unique Competitive Advantage

Shows available the morning after
Owned directly by the content providers

No Direct Competition

Netflix: Movies
YouTube: User-Generated
DVR: Restricted to one TV

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What: Increase name recognition as well as add 3,000,000 user

accounts consisting mainly of this target audience to the existing 72,000,000. How: A 12 month advertising campaign with focus on Broadcast, Print, Support Media and Interactive media that reaches our target audience through many contact points.

Budget: $260,000,000 Revenues * 6.2% = $16,120,000

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 Broa

roadc dcas ast:

 Budget = $6,450,000

 Pri

rint: nt:

 Budget = $3,002,472

 Suppo

pport rt Media: ia:

 Budget = $3,400,000

 Interactive

eractive

 Budget = $3,000,000

 Sal

ales s Pro romotion motion:

 Budget = $267,528

 Dire

rect ct Response ponse:

 Budget = $0

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 Utilizing Traditional Media:

TV, Print (Magazine, Newspaper)

 Allows for reaching target in conventional way through outlets they use every day

 Utilizing Non-Traditional Media

Out-of-Home: Bus Bench, Billboard, Transit, etc

 Placed in frequently used areas to heighten curiosity  Related to themes in traditional media

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TV Networks – Morning and Late-Night

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Business Magazine Advertisements

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Aims primarily at building awareness of Hulu Implements a free trial strategy of Hulu Plus Also caters to secondary markets with an extended promotion

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 Places interactive ads on YouTube videos

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1 2 3 4 5 6 Months Media areas per month

Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec

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MASK’D Communications

Mike Hustava, Andrew Harvey, Simon Stuchlik, Kaleb Cypher, and Dustin Loussedes