Marta Zubieta Analysing Practice MA GRAPHIC ARTS 18/19 Ideas from - - PowerPoint PPT Presentation

Marta Zubieta Analysing Practice MA GRAPHIC ARTS 18/19

A field guide to getting lost

Ideas/Simils with my voice subjects/ points to create critical content:

• Getting lost into the

technological hole of social media

• Living the hyperreal more

than the reality

• Escaping it through

technological disconnection

• r natural rehabs
• Nowadays society going

clubbing or taking drugs to e scape from routine

• representing oneiric planets

to make the viewer travel witthout abandoning their sofa “All white men are wanderers, the old people say” (lack of beliefs, lack of traditions, we are in hands of consumerism and look for artificial rural holidays to get an unreal feeling of back to nature (said also by Baudrillard) “Go to hell but keep moving once you get there” (A punishment, or a situation of non control becomes a challenge that if solved means to be a positive transformation of the self) In another point of view getting lost is a metaphore

• f the creative process. To start being creative you

have to have a need of it. https://www.youtube.com/ watch?v=j8WfJlGxd0M The Art of getting lost | Anook Cléonne Ideas from the book: “disolution of identity” In a society overcontrolled the most valuable thing is to become invisible, at least for a small period of time, so you can create new invented roles. “The idea of the wanderer, unbeing, not about being lost but trying to lose yourself.” (example travelling alone to feel alive and learn from the “real” experience...travelling to India =Trend )

My own practice

• I work on illustration to represent anxieties
• f my generation and experiences of my
• wn life, expressed through oneiric spaces,

body parts that come from something we don’t know, tropical elements and pop surrealcreatures that have human feelings and addictions.

• I work mostly by inspiration from the

everyday, my dreams and my experiences, relations, fears and desires.

• The project I am developing at the moment

is based around one of my first pieces, The Finger Jungle, I am using that universe to create pieces that tell us something about those oneiric worlds and its inhabitants.

• I create rhythm by repetition of elements

like fingers and hands in very busy backgrounds until that becomes almost like patterns.

• I explore the expressive possibilities
• f having elements in scene with the

uncertainty of knowing if theyv are getting in or going out of it.

A messy mindmap https://www.pinterest.co.uk/oonirical/analysing-practice/

PROCESSES:

• SCREENPRINTING
• LASERCUT
• PHOTOGRAPHY
• FABRICATION
• DTG
• AE

VISUAL CHALLENGES:

• PATTERNS
• REDUCE COLOR PALETTE
• WORK IN SERIE WITH A UNIFIED

STORYTELLING

• RESPONDE TO A SOURCE/

PLACE

• 3D/VIDEO

GOALS/ OUTCOMES:

• Try the possibilities of some of

the new processes applied to my practice

• Mixed media: Research about

printing combined with other fjnishes like foil or varnishes.

• Print patterns in fabric and

create products with them. Learn about wereable artwork.

• Learn how to customise more

products through difgerent

• techniques. Create artwork

in serie through screenprint, develop ideas in lasercut.

• Brand marketing through

illustration intervention in photography.

• Create a zine with the

illustrations.

• Develop a Graphic Novel
• Create a videoclip with

fragments of the artwork.

BANG SHANGO https://www.digi- talartsonline.co.uk/ features/illustra- tion/interview-illus- trator-sangho-bang-

• n-his-fantastical-

alien-worlds-that- even-big-brands- cant-resist/ PSYCHEDELIC UNIVERSES

JAMES JEAN THE ARTIST

BROSMIND BROTHERS

SUPER BRANDING

THANKS!