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State R&D Graphic, Version 1 Version 1 4
State R&D Graphic, Version 1, Version 1, markup 5
Framework for Monetary Flow for R&D State R&D Graphic, Version 3 Version 3 Other Funding Sources (local governments, other state governments, (Tested with Federal Government State Government businesses, non-profits, etc. respondents, p , Spring 2015) Your Agency’ s Total R&D Internal External Higher Educational Higher Educational Other Entities Other Entities Companies and Companies and Your Agency Institutions Performing R&D Individuals 6
Respondent Reactions Respondent Reactions • Comprehension good • Some respondents attended to text more than Some respondents attended to text more than icons • Title sounded too academic i l d d d i • All male figures, some females needed g , 7
R&D Funding Structures State R&D Graphic, Version 3c Version 3c Other Funding Sources (local governments, other state governments, Federal Government State Government businesses, non-profits, etc.) Your Agency’ s Total R&D Internal External Higher Educational Higher Educational Companies and Companies and Other Entities Other Entities Your Agency Institutions Individuals Performing R&D 8
R&D Funding Structures State R&D Graphic, Version 3d Version 3d Other Funding Sources (local governments, other state governments, Federal Government State Government businesses, non-profits, etc.) Your Agency’s Total R&D g y Internal External Higher Educational Companies and Other Entities Your Agency Institutions Individuals Performing R&D 9
R&D Funding Structures State R&D Graphic, Version 4 Version 4 Other Funding Sources (local governments, other state governments, Federal Government State Government businesses, non-profits, etc.) Your Agency’ s Total R&D Internal External Higher Educational Companies and Other Entities Your Agency Institutions Individuals Performing R&D 10
Challenges Challenges • Developing a graphic that balances utility for D l i hi th t b l tilit f respondents, graphic designer expertise, and programming resources programming resources. • Programming constraint: no custom programming at this time (result: no graphics programming at this time (result: no graphics with questions, but links are ok). – Where should the graphic be placed if it can’t be – Where should the graphic be placed, if it can t be displayed in full with the question? – How do we encourage respondents to make extra g p clicks to see the graphic, when we know they are reluctant to do so? 11
Non-Profit R&D Graphic, Version 1 Individual donors Other sources State and local Federal State and local Businesses Businesses Other nonprofits Other nonprofits, Internal funds, Internal funds Federal government including universi es including endowments government Your organiza on’s funds for research Research Research Performance Funding Your organiza on Universi es or Other nonprofit Businesses Other other educa onal organiza ons es en 12
Non-Profit R&D Graphic Tested with respondents (Summer 2015) 13
Discussion Questions Discussion Questions • Have you tested (or used) graphics/diagrams for H t t d ( d) hi /di f data collection? How did respondents react to them? • What made the graphics/diagrams work well, or not? • How might these graphics/diagrams for data H i ht th hi /di f d t collection be modified for use in data dissemination? dissemination? • Where are the graphics placed relative to the question(s)? With mailout? With question? Included i in online survey help? li h l ? • What can we do during data collection to determine how useful (or unuseful) the graphic is to how useful (or unuseful) the graphic is to respondents? • How can graphics be made more usable from an 14 ibilit ti ?
Contact Information Contact Information • Rebecca L. Morrison – RLMorris@nsf.gov @ g – 703.292.7794 • Heidi St.Onge H idi St O – Heidi.M.St.Onge@census.gov – 301.763.3322 15
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