MART TILA S T R A T E G I E S A SURVEY OF AMERICAN ATTITUDES - - PowerPoint PPT Presentation

S T R A T E G I E S

MART TILA

An Anti-Defamation League Survey 1200 Interviews + an Oversample of African-Americans and Hispanics October 13 - October 23, 2011

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A SURVEY OF AMERICAN ATTITUDES TOWARD JEWS IN AMERICA

METHODOLOGY

On behalf of the An.‐Defama.on League, Mar8la Strategies conducted a na.onal telephone survey of 1,754 adults between October 13 and October 23, 2011. The base sample is 1,200 plus an oversample of 243 African Americans, and 227 Hispanics, bringing the oversample for both communi.es to 400 each. For those ques.ons answered by all 1,200 respondents, the survey results have a margin of error of +/‐ 2.8 percent. For many ques.ons, the survey used the technique

• f “split sampling,” a process in which the 1,200 person sample was split into two

demographically representa.ve samples of 600 respondents each. For those ques.ons that were answered by 600 respondents, the survey has a margin of error of +/‐ 4

• percent. For those ques.ons that were answered by 400 respondents, the margin of

error is +/‐ 4.9 percent. The purpose of split sampling in the survey was to maximize the number of ques.ons that could be asked, to test different hypotheses about an issue, and to test the impact

• f different ques.on wording.

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EXECUTIVE SUMMARY

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The Mood of the Country: The 2011 ADL survey measuring an.‐Semi.c propensi.es and intolerance was conducted during a .me when Americans are gripped with concern about their economic well‐being.

• Half of Americans say they are less well off than they were five years ago.
• More than 50 percent of homeowners say their home is worth less than it was

before the recession began, with 26 percent saying their home is worth a lot less.

• There is grassroots fury at Wall Street and grassroots lack of belief in the ability of
• ur democra.c ins.tu.ons to deal with the serious problems our country faces:

Aliena.on is on the upswing.

EXECUTIVE SUMMARY

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AnB‐SemiBc propensiBes: 2011

An.‐Semi.c propensi.es have increased since 2009; reaching totals from 2005 and 2007, but falling short

• f those in 2002, the highest number recorded in the

past decade. Using the ADL Index, 15 percent of Americans fall in the most an.‐Semi.c cohort.

• Educa.on remains a strong predictor of an.‐

Semi.c propensi.es. The most well educated Americans are remarkably free of prejudicial views, while less educated Americans are more likely to hold an.‐Semi.c views.

• Percep.ons of dispropor.onate Jewish power in

the U.S. con.nue to dominate the views of the most an.‐Semi.c.

• In America, 31 percent believe Jews are

responsible for the death of Christ, a number that has remained steady through the past decade.

• Remarkably, since 1964, approximately 30

percent of Americans have consistently believed that Jews are more loyal to Israel than to America, even though the makeup of the U.S. popula.on has changed drama.cally.

• Hispanics born outside of the U.S. are significantly

more likely than Hispanics born in the U.S. to hold an.‐Semi.c views.

• An.‐Semi.c propensi.es within the African‐

American popula.on con.nue to be higher than the general popula.on – and remain steady.

• The steady growth of the U.S. Hispanic popula.on

– now at 15 percent of the adult popula.on – means that Hispanics, combined with African Americans (12 percent), now comprise 27 percent

• f the American popula.on, a number that is sure

to grow in the coming years. This popula.on increase of the most an.‐Semi.c cohorts also means that it will be a challenge to reduce overall an.‐Semi.c totals.

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THE MOOD OF THE COUNTRY

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AMERICANS ARE INCREASINGLY PESSIMISTIC ABOUT THE DIRECTION OF THE COUNTRY.

“Do you feel that things in this country are basically heading in the right direcBon, or do you feel things are off on the wrong track?”

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PRESIDENT OBAMA’S APPROVAL RATINGS MAY BE IMPROVING.

“Do you approve or disapprove of the way Barack Obama is handling his job as president?”

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TWICE AS MANY AMERICANS SAY THEY ARE WORSE OFF NOW THAN IN 2007.

Half of Americans are worse off when they compare their finances to five years ago.

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ONE‐FOURTH OF HOME OWNERS SAY THEIR HOMES ARE WORTH A LOT LESS SINCE THE RECESSION BEGAN. ANOTHER 25 PERCENT SAY THEIR HOMES ARE WORTH A LITTLE LESS.

“Is your home worth more or less now than it was before the recession began, or is it about the same?”

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AMERICANS ARE FURIOUS AT WALL STREET AND THEY BELIEVE OUR DEMOCRATIC INSTITUTIONS ARE NO LONGER ABLE TO SOLVE THE CHALLENGES WE FACE.

“Our democraBc insBtuBons are no longer able to solve the economic challenges confronBng the U.S. because Democrats and Republicans disagree so thoroughly.” “Wall Street and major banking insBtuBons in our country operate in their

• wn selfish interest and not in the interest
• f the American economy.”

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A SENSE OF ALIENATION AMONG AMERICANS IS ON AN UPSWING.

“The government doesn’t really care about people like me.”

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“There is a small group of businessmen and government leaders who meet secretly to make our country’s most important decisions.”

A SENSE OF ALIENATION AMONG AMERICANS IS ON AN UPSWING.

ANTI‐SEMITIC PROPENSITIES IN AMERICA 2011

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AnB‐SemiBc PropensiBes in the United States 1964‐2011

IN THE PAST TWO YEARS, ANTI‐SEMITIC PROPENSITIES IN THE UNITED STATES HAVE INCREASED TO LEVELS IN 2005 AND 2007.

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ANTI‐SEMITIC PROPENSITIES ARE MEASURED BY AN 11‐QUESTION INDEX, DEVELOPED BY ADL MORE THAN 40 YEARS AGO.

The ADL Index includes 11 Index statements, which are included randomly within a longer list. These are used to gauge respondents’ an.‐Semi.c propensi.es. Over the years there have been slight changes in the wording of the 11 Index statements to keep them relevant and contemporary, but the basic structure of the Index has remained consistent since 1992.

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• Respondents who agreed with 0‐1 of the Index statements are

considered to be essenBally free of prejudicial adtudes toward Jews.

• Those respondents who agreed with 2‐5 of the Index statements are

considered to be neither prejudiced nor unprejudiced.

• Respondents who agreed with 6 or more of the Index statements are

considered the most anB‐SemiBc group of Americans and have been isolated for special analysis and demographic iden.fica.on.

MORE THAN 40 YEARS AGO, ADL DEVELOPED AN 11‐QUESTION INDEX TO MEASURE ANTI‐ SEMITIC PROPENSITIES.

AnB‐SemiBc Index:

• Jews s.ck together more than other Americans.
• Jews always like to be at the head of things.
• Jews are more loyal to Israel than America.
• Jews have too much power in the U.S. today.
• Jews have too much control and influence on

Wall Street.

• Jews have too much power in the business

world.

• Jews have a lot of irrita.ng faults.
• Jews are more willing than others to use shady

prac.ces to get what they want.

• Jewish business people are so shrewd that
• thers don’t have a fair chance at compe..on.
• Jews don’t care what happens to anyone but

their own kind.

• Jews are (not) just as honest as other business

people.

Overview of ADL’s AnB‐SemiBc Index:

Index statements are included randomly within a longer list of posi.ve and nega.ve statements about Jews. These statements are introduced to respondents as follows: “Now, I am going to read you a list of statements about Jews, including several that were made many years ago. For each

• ne, please tell me whether you think that

statement is probably true or probably false.”

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THE ADL INDEX CATEGORIZES AMERICANS BASED ON HOW MANY INDEX QUESTIONS THEY THOUGHT WERE “PROBABLY TRUE.”

0‐1 Range: Those essenBally free of anB‐SemiBc views 2‐5 Range: Those neither prejudiced or unprejudiced 6 + Range: Those with the most anB‐SemiBc views

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CONCERNS ABOUT JEWISH POWER DRIVE ANTI‐SEMITIC PROPENSITIES.

Percentage of the most anB‐SemiBc Americans who said, “Probably True.”

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!"#$ !!#$ %&#$ %"#$ !'#$ !%#$ !(#$ ))#$ !*#$ )!#$ )"#$ )!#$ !)#$ !&#$ !+#$ !%#$ )%#$ !(#$

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CONCERNS ABOUT JEWISH POWER ARE PREVALENT AMONG THE MOST ANTI‐SEMITIC

Percentage of the most anB‐SemiBc Americans, compared to the general populaBon who answered, “Probably True.”

!"# !$# %!# &'# "(# ")#

'# "'# &'# *'# )'# +'# %'# !'# $'# ('#

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SINCE 1964, 30 PERCENT OF AMERICANS HAVE CONSISTENTLY BELIEVED THAT JEWS ARE MORE LOYAL TO ISRAEL THAN TO AMERICA, DESPITE THE CHANGING MAKEUP OF THE U.S. POPULATION.

!"# !$# !!# !!# !$# !"# !"# !%# "# $"# &"# !"# '"# $()' $((& $((* &""& &""% &""+ &""( &"$$ ,-./-012345267892:,.5;7;<82=.>-: A large percentage (82%) of those who fall into the most an.‐Semi.c category believe Jews are more loyal to Israel. Only 5% of the least an.‐ Semi.c Americans accept this asser.on.

Percentage of Americans who believe Jews are more loyal to Israel than to America, 1964 ‐ 2011

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A SURPRISING NUMBER OF AMERICANS AGREE WITH SHARPLY WORDED CRITICISMS OF JEWS.

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Percent of Americans who answered, “Probably True.”

A SURPRISING NUMBER OF AMERICANS AGREE WITH SHARPLY WORDED CRITICISMS OF JEWS.

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Percent of Americans who answered, “Probably True.”

A SURPRISING NUMBER OF AMERICANS AGREE WITH SHARPLY WORDED CRITICISMS OF JEWS.

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Percent of Americans who answered, “Probably True.”

!"#$ %"#$ &#$ %"#$ %!#$ %'#$ %!#$ %"#$ ()#$ (*#$ (%#$ ((#$ ((#$ (%#$ ()#$ ()#$ !+#$ %"#$ %)#$ %'#$ %!#$ %'#$ %!#$ %'#$ )#$ *#$ %)#$ %*#$ !)#$ !*#$ ()#$ (*#$ ')#$ %&"'$ %&&!$ %&&+$ !))!$ !))*$ !)),$ !))&$ !)%%$

• ./01$2345$36.71$3/8./5$671$.9/$:;/<$

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A SURPRISING NUMBER OF AMERICANS AGREE WITH SHARPLY WORDED CRITICISMS OF JEWS.

Percent of Americans who answered, “Probably True.”

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!"#$ !%#$ !&#$ !'#$ !'#$ !'#$ ()#$ (*#$ !(#$ )*#$ ))#$ )!#$ )"#$ )%#$ "+#$ ))#$ '#$ %'#$ "'#$ )'#$ ('#$ !'#$ +'#$ %*+($ %**"$ %**,$ "''"$ "''!$ "''&$ "''*$ "'%%$

• ./0$12341546$7264$1589$21546$:746;/89<$

:=>8?<$=;04$12$@4$81$154$548A$2B$15;93<$

THE MOST EDUCATED AMERICANS ARE REMARKABLY FREE OF PREJUDICIAL VIEWS.

Less educated Americans are more likely to hold anB‐ SemiBc views.

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21% 19% 22% 14% 11% 13% 10% 8% 9% 0% 10% 20% 30% 2007 2009 2011 High School or Less on 6+ Index High School or Less on 6+ Index Some College on 6+ Index Some College on 6+ Index College Graduate on 6+ Index College Graduate on 6+ Index

JEWS ARE HELD IN HIGH REGARD ON MANY CORE BELIEFS OF THE AMERICAN PEOPLE.

68% 56% 79%

!"# $%# &'#

(# )(# *(# %(# '(# +(# &(# !(# $(# "(#

,-./0123-020/45678092:410:70;6< =6745:>?4-<0@?A10460A?B4?52B0B:9-069 C@-5:A2 D@E12/:/067041-0:@E65427A-069 92@:BF0B:9- G1-08-7-52B0E6E?B24:67H027/.-5:780IJ56>2>BF0G5?-I G16/-0.:41041-0@6/40274:KL-@:4:A03:-./H027/.-5:780IJ56>2>BF0G5?-I

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Even Americans who hold the most anB‐SemiBc views agree with many posiBve statements about Jews.

ABOUT 30 PERCENT OF AMERICANS BELIEVE THAT JEWS WERE RESPONSIBLE FOR THE DEATH OF CHRIST.

!"# $%# $&# '(# '"# ''# )# ")# $)# !)# ()# ')# *)# &)# $))& $))% $)"" +,-./01230/3.345607-786519-. :2-;30<2-05.;<343=0*>0-.0?.=3@

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Percentage of Americans who said, “Jews were responsible for the death of Christ.”

A QUARTER OF AMERICANS CONTINUE TO BELIEVE JEWS STILL TALK TOO MUCH ABOUT WHAT HAPPENED TO THEM IN THE HOLOCAUST.

Percentage of Americans who said, “Jews sBll talk too much about what happened to them in the Holocaust.”

!"# !"# !$# $%# $%# $&# '# ('# !'# )'# *'# "'# $'# +'# %'# !''+ !''& !'(( ,-./01234104/456718.89762:./ ;3.<41=3.16/<=454>1$?1./1@/>4A

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THERE IS A HIGH CORRELATION BETWEEN ANTI‐ SEMITIC BELEIFS AND BROADER INTOLERANCE.

“The idea that everyone has a right to his own opinion is being carried too far these days.”

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49% 67% 36% 67% 43% 65% 0% 10% 20% 30% 40% 50% 60% 70% 80% 2007 Among the general population 2007 Those who answered 6+ on Index 2009 Among the general population 2009 Those who answered 6+ on Index 2011 Among the general population 2011 Those who answered 6+ on Index

ANTI‐SEMITIC PROPENSITIES AMONG HISPANICS DIFFER ACCORDING TO BIRTHPLACE.

Hispanic Americans born outside of the U.S. are more likely than Hispanics born in the U.S. to hold anB‐SemiBc views.

!"# !$# !%# !&# $'# $%# !(# !(# !'# &# %# %# !(# "$# )(# )(# '# !'# $'# )'# "'# ('#

$''( $''* $''% $'!!

+,-,./0123450/673- 8976, :;<;1=3.-1>7?4/-7@ A3.,7B-C=3.-1>7?4/-7@

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IN THE PAST FOUR YEARS, ANTI‐SEMITIC VIEWS AMONG THE AFRICAN AMERICAN POPULATION HAVE REMAINED STEADY, BUT ARE CONSISTENTLY HIGHER THAN THE GENERAL POPULATION.

AnB‐SemiBc propensiBes among African‐Americans, 1992 ‐ 2011

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!"# !$# !%# %&# %'# %"# (# "# !(# !"# %(# %"# )(# )"# %((* %((' %(!! +,-,./0123240/563- 78.69/-:7;,.69/-123240/563-

THE “PRO‐ISRAEL LOBBY” IS SEEN AS MUCH LESS INFLUENTIAL THAN OTHER WELL‐KNOWN POLITICAL POWERS.

“Which of the following lobbying organizaBons do you believe has the most influence on American government policy?”

!"# !"# $# %!# "# &# %"# %%# !!# !'# (# %(# !(# )(# !((& !(%%

*+,-./0123/4-5164,-788291/0123 *+,-:/;<1-=14->2??@ *+,-A+/BC/9,;019/4-788291/0123-26-7C,B19/ *+,-*2?/992-D3<;80B@ *+,-AB2ED8B/,4->2??@

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THE 50 PERCENT OF AMERICANS WHO SCORED 0‐1 ON THE INDEX ARE REMARKABLY FREE OF ANTI‐ SEMITIC VIEWS.

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The Americans in the 0‐1 category are disBnguishably free

• f anB‐SemiBc propensiBes.