Markets as Fulcrums of Food Systems A community food system is one - - PowerPoint PPT Presentation

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March 2013

Markets as Fulcrums of Food Systems

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Adding economic, social, intellectual and natural capital to your communities

Farmers Market Coalition’s Triple Bottom Line: Markets benefit vendors, shoppers and the surrounding community

A community food system is one in which "food production, processing, distribution and consumption are integrated to enhance the environmental, economic, social and nutritional health of a particular place." From Discovering the Food System: A

Primer on Community Food Systems, Cornell University.

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1970: Back-to-land farmers organize farmers markets

1990s: Main Street and neighborhood

• rganizers join the

movement 2005+: Public Health advocates begin to use markets

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Economic capital: market sales, Main Street sales, vendor-vendor sales, sales per square foot, sales tax collected, jobs created… Goal: Wealth creation in the region.

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Social capital = building trust and civic engagement between: vendor-shopper, vendor- vendor, neighbor-neighbor, , generations, rural-urban, market organizer-vendor, market organizer-shopper, market organization-partner

• rganization…

Goal: Bridging and bonding

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Intellectual capital = Can be measured by recipes given, demos done, fact sheets produced, school tours… Sharing information and learning new things.

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Natural capital = Agricultural land expanded, farmers adding products, sustainable methods of harvesting Protecting or reviving foodshed, watershed and green space.

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Great markets seek out different indicators and audiences constantly, moving between them to

• ffer new benefits.

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Great markets see their place in the context of the larger movement.

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Great markets also serve a long period of time,

• ffering support to regional food actors at

different times in their “conversion.”

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What’s next then? Who’s not here?

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Immigrant issues? Disaster Recovery? Worker-Ownership? Food workers rights? Heirloom foods? Fair Trade?

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