SLIDE 1
Marketing: Who, What, Where, When & Why?
Marketing: Who, What, Where, When & Why Marketing: Who, What, - - PowerPoint PPT Presentation
Marketing: Who, What, Where, When & Why Marketing: Who, What, - - PowerPoint PPT Presentation
Marketing: Who, What, Where, When & Why Marketing: Who, What, Where, When & Why? Marketing: Who, What, Where, When & Why? Who? STRATEGY First who are you? What is your brand promise? Then... Who is your customer? What do they
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SLIDE 3
Marketing: Who, What, Where, When & Why?
Who?
STRATEGY First who are you? What is your brand promise? Then... Who is your customer? What do they want? We need a plan!
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Marketing: Who, What, Where, When & Why?
What?
BRAND/CREATIVE What is your brand? What is your brand message? What does your brand look like?
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Marketing: Who, What, Where, When & Why?
Where?
VEHICLES Where do we get this message out? What vehicles do we use? How do we get from here to there?
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Marketing: Who, What, Where, When & Why?
When & Why?
RESULTS When are the best times to post to get the best results? Track all the results
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Marketing: Who, What, Where, When & Why?
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Marketing: Who, What, Where, When & Why?
Website
Your searchable content People will look you up Landing pages
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Marketing: Who, What, Where, When & Why?
Video!
THE best ways to get engagement.
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Marketing: Who, What, Where, When & Why?
Blog! Blog! Blog!
Yes people still read stuff. Mention other people in your blog, sharing is caring. Organic SEO
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Marketing: Who, What, Where, When & Why?
Email Marketing
Is it still a thing? Yep! It’s still a thing :) Creating a list is key. Buy vs. earned? Offer something for free to build this list. Then make sure every email has some sort of trackable offer. Create an email sales funnel… use MailChimp :)
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Marketing: Who, What, Where, When & Why?
SEO (See Edward Out :)
What exactly is SEO? It's like a party :) Influencers, blogs, highly rated pages talking smack :) What is organic vs. paid? Which is more important… better yet which one get you more bank!!!
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Marketing: Who, What, Where, When & Why?
Content Marketing
What is Content Marketing? Don’t promote… Stimulate! Add value 10-4-1 Make it visual!
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Marketing: Who, What, Where, When & Why?
Mobile is King!
It’s not just about finding a local restaurant anymore. Geo Targeting/Fencing
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Marketing: Who, What, Where, When & Why?
Traditional
Print ads Direct mail TV Radio Packaging Events
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Marketing: Who, What, Where, When & Why?
Trade Shows
Booth display How are you getting people there? How are you engaging them? Follow up?
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Marketing: Who, What, Where, When & Why?