MARKETING SAFETY Kevin Elliott Hi, Im Kevin. Goals For This - PowerPoint PPT Presentation

Nov 27, 2022 •294 likes •518 views

MARKETING SAFETY Kevin Elliott Hi, Im Kevin. Goals For This Session To give you: Quick tips for marketing safety, with examples Another way to think about your elevator speech A handy communication tool Safety Marketing

MARKETING SAFETY Kevin Elliott
Hi, I’m Kevin.
Goals For This Session To give you: • Quick tips for marketing safety, with examples Another way to think about your elevator speech • • A handy communication tool
Safety Marketing Tips • Start with why Visualize • • Use Analogies Ask Questions • • Let’s Get Emotional
Start with Why
Start with Why Simon Sinek What Why How What Why
Visualize
Use Analogies
Ask Questions
DDSA Questions
Talk Like TED Carmine Gallo Let’s Get Emotional
https://www.youtube.com/watch?v=GEQ1u1nKjWA
Bonus Tips • Be helpful, not snarky Marketing is an ongoing conversation • • There is no “one thing”
Oh, you tease!
Good in a Room Stephanie Palmer Awareness Interest Desire Action
Types of Teaser Startling Statistics • • Purposely non-specific phrases Long-term benefits •
Kevin’s Teasers “About 80 people will die on the roads today. My job is to help it be fewer tomorrow.” “I’m a transportation translator.” “ I use communication to help you get home safely at the end of the day.”
Types of Teaser • Startling Statistics Purposely non-specific phrases • • Long-term benefits What’s yours?
What is a Communications Brief?
Thank you! Kevin Elliott ARA, Inc. kelliott@ara.com (850) 819-4463

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