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MARKETING SAFETY Kevin Elliott Hi, Im Kevin. Goals For This - - PowerPoint PPT Presentation
MARKETING SAFETY Kevin Elliott Hi, Im Kevin. Goals For This - - PowerPoint PPT Presentation
MARKETING SAFETY Kevin Elliott Hi, Im Kevin. Goals For This Session To give you: Quick tips for marketing safety, with examples Another way to think about your elevator speech A handy communication tool Safety Marketing
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Goals For This Session
To give you:
- Quick tips for marketing safety, with examples
- Another way to think about your elevator speech
- A handy communication tool
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Safety Marketing Tips
- Start with why
- Visualize
- Use Analogies
- Ask Questions
- Let’s Get Emotional
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Start with Why
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Start with Why
Simon Sinek
How Why What Why What
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Visualize
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Use Analogies
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Ask Questions
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DDSA Questions
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Let’s Get Emotional
Talk Like TED
Carmine Gallo
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https://www.youtube.com/watch?v=GEQ1u1nKjWA
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Bonus Tips
- Be helpful, not snarky
- Marketing is an ongoing conversation
- There is no “one thing”
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Oh, you tease!
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Good in a Room
Stephanie Palmer
Awareness Interest Desire Action
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Types of Teaser
- Startling Statistics
- Purposely non-specific phrases
- Long-term benefits
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Kevin’s Teasers
“About 80 people will die on the roads today. My job is to help it be fewer tomorrow.” “I’m a transportation translator.” “ I use communication to help you get home safely at the end of the day.”
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Types of Teaser
- Startling Statistics
- Purposely non-specific phrases
- Long-term benefits
What’s yours?
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What is a Communications Brief?
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Thank you!
Kevin Elliott
ARA, Inc. kelliott@ara.com (850) 819-4463