Marketing Planning During Covid-19 Updated April 14, 2020 Ripson - PowerPoint PPT Presentation

Media Relations and Marketing Planning During Covid-19 Updated April 14, 2020 Ripson Group Proprietary content of Ripson Group

Stay in Contact • When you’re constantly having to make changes to adapt to an ever- changing situation, it’s imperative that you let your customers know what you’re doing and when. • Keep your customers aware of any changes to day-to-day operations. • Be sure to include details your customers should know about, like your hours, product availability, and any precautions you’re taking regarding the virus. Proprietary content of Ripson Group

• Update your Website • Email your Customers • Reach Out – Make Phone calls to your Customers Communicate • Post to social channels and pin those posts to with Your the top of your feed if possible. Customers • Update your details on your Google My Business profile and any other sites where you have a listing. • If you have a physical location, think about hanging signage in your windows and around the store. Proprietary content of Ripson Group

Marketing During this Time Yes, it’s okay to market your business during this time. But you must be sensitive to the current situation and respectful of your audience and the situation they are also going through. Letting people know about the changes you’ve made is a great place to start. Use the channels mentioned above to communicate on a consistent basis. Of course, consider your unique situation to gauge the most appropriate path forward. Proprietary content of Ripson Group

Be Sensitive and Respectful Given the Environment. Engage Customers with Compelling Content Remember Content is King Showcase what you Provide your Talk about how your Write a blog – share are doing and use audience content businesses are it on social on your video. People want via social media – being creative in website – share it on to see you and your engage with them. this unusual time Patch.com business Proprietary content of Ripson Group

Media Relations During a Crisis The Media (broadcast, print, blogs, radio) are all looking for good news stories and how businesses are helping each other. Stories Ripson Group Created for Lakeview Businesses Since Mid March: • Thursday on FOX Chicago The Kids Table will be on the morning news talking about their virtual classes. They were also featured on WGN & NBC 5 Chicago. • We’ve also helped Heritage Bikes tell their story in the Chicago Tribune with Phil Vettel talking about the emergency grant they received. • CBS 2 Chicago spoke with Elena from the Kids table about the Small Business Loan process Proprietary content of Ripson Group

WGN’s Julian Crews spoke with Dillon Goodson on Friday about the impact cancelling summer events has on the chambers and the businesses. Media Relations The Music Playhouse is doing super fun virtual classes for kids and we’ve helped them tell their During a story with FOX Chicago & we’re working on a WGN & NBC Chicago story for them Crisis Also we are working with a few restaurants to tape their own food demos and share with local news media. It has been highly successful Proprietary content of Ripson Group

Media Relations During a Crisis (continued) • Doing something unique and are a member of the Lakeview Chamber? • Let us know, Ripson Group can work to get some media coverage around the idea • Create a News Release and Share it with Local media ✓ IL’ove Local Campaign -- April 11-18 – Launched Saturday – share the info on your webpages/social channels Proprietary content of Ripson Group

A Word about Direct Mail PEOPLE ARE IN THEIR HOMES WITH A SHELTER IF BUDGET ALLOWS, LEVERAGE A SUSTAINED IT’S COST EFFECTIVE AND IF IT WRITTEN WITH IN PLACE ORDER IN ILLINOIS AND MOST DIRECT MAIL CAMPAIGN OR DOOR HANGER CONCISE, COMPELLING AND CLEAR STATES. PROGRAM. INFORMATION IT CAN BE A SUCCESS FOR YOUR BUSINESS. Proprietary content of Ripson Group

Plan for the Future • Eventually, you’ll need to transition • Measure and Gather data to make back to business as usual. It’s informed decisions about your important to plan ahead. So, start media relations and marketing making plans for what comes after plans. the emergency. • These are trying times with many • Review the changes you’ve made unknowns. By doing your best to and what you’ve learned, then think stay safe, review your options, and about how you can use that make a plan you’ll better position information to move forward. yourself to come out on the other side. Proprietary content of Ripson Group

Thank You! Ripson Group Lisa.Ripson@Ripsongroup.com 312-952-7394 Proprietary content of Ripson Group