Marketing Digital Media Worldwide Disclaimer Disclaimer This - - PowerPoint PPT Presentation

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Marketing Digital Media Worldwide

SLIDE 2

Disclaimer Disclaimer

This presentation does not constitute or form part of any offer or invitation or inducement to sell or issue, or any solicitation of any

• ffer to purchase or subscribe for, any securities of Ybrant Digital Limited (the “Company” or “Ybrant”), nor shall it or any part of

it or the fact of its distribution form the basis of, or be relied on in connection with, any contract or commitment therefore. This presentation contains statements that constitute forward-looking statements. These statements include descriptions regarding the intent, belief or current expectations of the Company or its directors and officers with respect to the results of

• perations and financial condition of the Company. Such forward-looking statements are not guarantees of future performance

and involve risks and uncertainties, and actual results may differ from those in such forward-looking statements as a result of various factors and assumptions which the Company believes to be reasonable in light of its operating experience in recent years. The risks and uncertainties relating to these statements include, but not limited to, risks and uncertainties, regarding fluctuations in earnings, the Company’s ability to manage growth, competition, government policies, regulations etc. The Company does not undertake to revise any forward-looking statement that may be made from time to time by or on behalf of the Company. No representation, warranty, guarantee or undertaking, express or implied, is or will be made as to, and no reliance should be placed on, the accuracy, completeness or fairness of the information, estimates and opinions contained in this presentation. Potential investors must make their own assessment of the relevance, accuracy and adequacy of the information contained in this presentation and must make such independent investigation as they may consider necessary or appropriate for such purpose. Any

• pinions expressed in this presentation are subject to change without notice. None of the Company, promoters or any advisors

shall have any responsibility or liability whatsoever for any loss howsoever arising from this presentation or its contents or

• therwise arising in connection therewith.

This presentation and its contents are confidential and should not be distributed, published or reproduced, in whole or part, or disclosed by recipients directly or indirectly to any other person. In particular, this presentation is not for publication or distribution

• r release in any jurisdiction where such distribution may lead to a breach of any law or regulatory requirement.

None of the securities of the Company may be offered or sold in the United States without registration under the United States Securities Act of 1933, as amended, or pursuant to an applicable exemption from registration. This presentation is not intended to be a prospectus (as defined under the Companies Act, 1956) or an offer document under the Securities and Exchange Board of India (Issue of Capital and Disclosure Requirements) Regulations, 2009 as amended.

SLIDE 3 Section 1 Snapshot 05 Section 2 The Opportunity 08 Section 3 About Ybrant 15 Section 4 Growth Strategies 26 Section 5 Financial Overview 29 Appendix Merger with LGS Global 31

Content Content

SLIDE 4

Snapshot

SLIDE 5 159.28 204.35 246.91 152.80 34.35 41.01 53.18 30.49 26.02 33.27 37.49 20.84

• 50.00

100.00 150.00 200.00 250.00 300.00 FY2010 FY2011 FY2012 H1FY2013 5 About the Promoters Ybrant’s Business Model Financial and Market Data One of the leading Indian digital marketing company with significant global presence Offers multi-channel platform with proprietary technology to reach consumers across different screens (net, mobile, video, social media) across countries including faster growing emerging markets such as Latin America, Israel, India, China and Australia Made 12 corporate investments over the last six years to achieve wider market penetration in terms of product & reach Generates over 1.5 billion searches and 34 billion impressions per month to service 150+ agencies & brands of over 2000+ advertisers and 6000+publishers across 140 countries Owner of premium brands like Lycos, Gamesville, Tripod and Angelfire Emerged as a player of relevance for three of the top five publisher networks and three of the top five advertising agencies globally Partnered through advertising agencies with blue chip advertisers and publisher networks including MTV, Yahoo, Samsung, Facebook, MSN, Viacom, Amex, Mastercard, Maruti Suzuki, Bharati Airtel, Sony India, Coco Cola, Star India, Vodafone, Reliance Communications, Samsung Electronics, Lenovo, ING, British Airways, Qatar Airways, Titan, Unilever, P&G, Mazda, Hyundai Motors, Tata Motors, ICICI Bank, LIC, HP, Telstra and ITC Display (Banner) Platform & Software Development Social Advertising Search Advertising Email & Lead Generation Half Year financials Listed in July 2012 through reverse merger with LGS Global Limited (pursuant to the order of the High Court in April 2012) Market Cap (Dec 5, 2012): USD 637 million; Enterprise Value: USD 648 million Major shareholders/investors (as of September 30, 2012)

• Promoter & Promoter Group– 41.44%
• Sansar Capital – 10.44%
• Everest Capital -- 13.69%

Revenue EBITDA PAT USD Mn

• Oak India Investments – 7.27%
• Commowealth Equity Fund – 2.04%
• Passport Capital – 2.02%

About Ybrant Suresh Reddy & Vijay Kancharla are first generation entrepreneurs and promoters of Ybrant Digital The key architects of Ybrant’s overall growth strategy; Suresh

• verseas the strategic direction and expansion efforts at Ybrant

Digital while Vijay leads the innovations and spearheads Ybrant’s search platform With a strong educational background and several years of industry experience, Suresh and Vijay’s conviction on the global digital marketing growth opportunity has helped Ybrant grow

• ver the years and attract pedigree investors to back Ybrant’s

unique business model

Ybrant Digital Limited Ybrant Digital Limited One of the leading Indian Digital Marketing Company One of the leading Indian Digital Marketing Company

Source: FY2010 & FY2011 data are based on proforma financials; FY- year ending March 31 INR /USD - 45.14 (FY2010), 44.65 (FY2011), 51.16 (FY2012), 52.70 (H1FY2013)

SLIDE 6 6 Social Marketing Expertise

• Ybrant has wide

penetration outside of US for advertising content on Facebook and is one of its few selected marketing API partners 4 Presence Across Digital Media

• Operates across the entire

digital marketing space

• Provides flexibility to

customers to choose

• nline advertising

campaign formats on a single platform 7 Market Scale

• Online advertising $107bn

market in 2012 growing to $179bn by 2016 (Source: eMarketer)

• Social, mobile and video

are creating a new wave

• f growth for digital

marketing specialists 3 Strong IP

• Heritage as a technology

provider for digital marketing industry

• IP ownership enables

higher margin, improved unique offering and higher share of advertising budget 6 Global Presence

• Local presence in over 24

countries across 6 continents

• Strength in emerging

markets such as Latin America

• Plan to capitalize the

potential in India 2 Consumer Reach

• Creates 1.5bn searches

and 34bn impressions every month

• Access to 200m unique

visitors per month

• Customers include 3 of

top 5 global ad agencies

• Associated with over

6,000 publishers 5 Effective Acquisitions

• 12 corporate investments

to date enabled global scale and end-to-end presence 8 Staff Base

• 1,000+ staff, ~300 based in

India

• Provide technology

development, customer service and sales potential 9 Sustainable Growth

• Organic growth and M&A,

led the digital marketing revenue growth @CAGR 40.9% (2007-2012)

• Continued growth

expected as market grows and Ybrant extends share 1

Key Key Corporate Highlights Corporate Highlights

SLIDE 7

The Opportunity

SLIDE 8

Internet Advertising is a USD 100bn Market.. Internet Advertising is a USD 100bn Market..

• Internet Advertising is now an essential part of every brand and media planner’s budget
• In 2012, it surpassed newspaper as the second largest advertising medium by value spent, after TV
• It remains the fastest growing segment within the advertising space

8 Global Internet Advertising Market (USD billions) 9 14 20 29 39 49 52 73 88 107 126 145 162 179 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2003-2012 CAGR: 31.0% 2012-2016 CAGR: 13.7% Source: eMarketer

SLIDE 9

… …driven driven by by secular secular growth growth in in internet internet penetration penetration and and consumers’ consumers’ time time and and money money spent spent online

• nline
• The gulf between portion of time spent online and portion of advertising spent online highlights

the opportunity for ad spending growth

• Online ad spending growth is further stimulated by the shift in consumer spending habits while
• nline, demonstrated by the increase in e-Commerce

9 Average time spent by US adults Vs US ad spending share 39.8% 36.5% 13.2% 3.1% 2.3% 38.9% 22.5% 9.3% 11.5% 9.2% TV Online* Radio Newspaper Magazines Time spent share Ad spending share Potential for ad spending to match time spent Source: eMarketer Sep & Oct 2012 * Note: online includes mobile US Retail e-Commerce Spending (USD bn) 194 224 256 290 325 362 2011 2012 2013 2014 2015 2016 2011-2016 CAGR: 13.3%

SLIDE 10 Monthly Time Spent on Facebook vs. Other Sites

Within Within internet internet advertising, advertising, Social Social Marketing Marketing has has emerged emerged as as a a key key marketing marketing tool tool… …

Source: Company reports and CapStoneInvestment estimates YoY Growth of Brand Engagement on Facebook 7:46 2:53 2:12 1:48 1:44 1:41 1:18 1:06 200 400 600 800 Facebook AOL Yahoo Google MSN YouTube Wikipedia Apple Source: Adobe Digital Marketing Report Q3 2012 Note: Brand engagement defined as likes, comments and shares (Hrs) 10 100% 91% 649% 996% Q3 2011 284% Q4 2011 Q1 2012 Q2 2012 Q3 2012 ....which converts to a highly valuable, targeted user base actively engaging with advertising delivered to them Facebook’s Rising Share of the US Display Advertising Market Source: IAB, ThinkEquityLLC estimates Note: Google does not include Doublclickad traffic 2010A 2011A 2012E 2013E 2014E Yahoo! share 14.3% 11.6% 9.9% 8.9% 8.1% AOL share 4.7% 4.4% 4.2% 4.1% 3.9% Google share 11.0% 14.9% 17.1% 19.4% 21.7% Facebook share 11.7% 14.7% 18.0% 20.9% 23.7% Other Share 58.3% 54.4% 50.8% 46.8% 42.5% Total 100.0% 100.0% 100.0% 100.0% 100.0% International vs. Domestic Advertising Revenues from Facebook Source: Pivotal Research (USD mn)

• Rapidly increasing brand engagement with consumers on Facebook has enabled it to become the #1 display

advertiser in the US

• Even more rapid Facebook ad growth internationally, with international revenues set to overtake the US in 2013

Source: Company reports and CapStoneInvestment estimates 2,000 4,000 6,000 8,000 2004A 2006A 2008A 2010A 2012E 2014E 2016E US Advertising Revenue International Advertising Revenue

SLIDE 11 2 18 4 28 8 53 Latin America Asia Pacific 2010 2012 2016 28 25 43 33 67 52 North America EMEA

.. ..and and Emerging Emerging Markets Markets growth growth is is forecast forecast to to accentuate accentuate further further as as internet internet subscriber/penetration subscriber/penetration accelerates accelerates

11 Internet Subscriber (million) / Penetration (%) North America North America North America North America EMEA EMEA EMEA EMEA Latin America Latin America Latin America Latin America Asia Pacific Asia Pacific Asia Pacific Asia Pacific 2000 2012E 2016E 108 *33.4% 274 *78.6% 334 *88.7% CAGR: 8.1% CAGR: 5.1% 2000 2012E 2016E 113 *6.5% 776 *36.6% 1,009 *45.5% CAGR: 17.4% CAGR: 6.8% 2000 2012E 2016E 18 *3.4% 255 *42.9% 462 *72.2% CAGR: 24.7% CAGR: 16.0% 2000 2012E 2016E 122 *3.4% 1,101 *27.8% 1,583 *37.2% CAGR: 20.1% CAGR: 9.5% Internet Advertising Market (USD billions) CAGR: 22.7% CAGR: 11.8% CAGR: 16.5% CAGR: 11.6% CAGR: 23.7% CAGR: 17.8% CAGR: 33.5% CAGR: 20.7% Source: eMarketer, PwC Global entertainment and media outlook 2012-2016, United Nations, www.internetworldstats.com, Daiwa estimates * Note: Penetration rate of internet

SLIDE 12

Digital Digital firms firms are are channelizing channelizing advertisers advertisers to to effectively effectively utilise utilise benefits benefits of

• f multi

multi-

• channel

channel online

• nline advertising

advertising

Internet users Advertisers Agencies Implementers Publishers Display advertising marketing Campaign initiation Campaign design and planning Buy ad space from publishers and sell to agencies Create banners for varying ad spaces Advertising network automated exchange

• peration

E-mail marketing Search marketing Create emails Consumer database profiling Email mass delivery Key word optimisation Buy banner space on search platforms Web page optimisation Consulting Social marketing Mobile marketing Delivering digital campaigns through social media platforms Execution of messaging, banner advertising, search, rich media and video advertising through mobile platform Brands Integrated Digital Advertising Networks Technology providers Outsourcers Website owners Social networks Affiliates Search engines Analytics tools and services 12

SLIDE 13 13 Increasing Personalisation New digital channels Data rates and tech upgrades Mobile Tablet computing Smart TV Location based Social marketing Online video Rich media Long term ROI driver Effect on advertisement value Smartphone proliferation + Consumer time online + Number of channels + More targeted and interactive experience + Data about consumers + Targeting and ROI analytics capability + Interactive experience + Consumer participation and response + Improvements in existing internet channels + Higher quality advertising and ROI improvements Evolution of online advertising channels

• More targeted advertising, increasing interactivity, a richer internet experience and increasing

number of internet channels improves advertising ROI but increases complexity

• As a result, internet advertising implementers are increasingly important to an effective campaign

Increasing complexity and value add to advertisers Shift to performance based ads + Guaranteed ROI with measurable advertisement value – CPC, CPL, CPM models Cost per thousand impression Cost per click Cost per action

This This widening widening digital digital experience experience & & complexity complexity of

• f options
• ptions

should should extend extend relevance relevance of

• f digital

digital marketing marketing specialists specialists

SLIDE 14

About Ybrant

SLIDE 15 Owned Publishing network 28 million unique visitors per month

Ybrant Ybrant has has established established a a relevant relevant presence presence in in the the Global Global Digital Digital Marketing Marketing Ecosystem Ecosystem

Advertisers Agencies Internet users Ybrant Publishers Mobile Advertising Social Advertising Search Advertising Display Advertising Online Video Advertising Email and Lead Generation Affiliates with 2,000+ advertisers Brands including: Some of the Fortune 500 companies Major consumer products conglomerates Associates with 140+ agencies Agencies including: 3 of top 5 global ad agencies Associates with 6,000+ third party publishers in 140 countries including: Facebook Yahoo 120 million+ internet users Ybrant’s value proposition to advertisers & agencies: Access to publishers across the globe Ad campaign optimisation technology to maximize ROIs One-stop shop service to cover all digital advertising channels 1000+ staff base to provide complementary services Ybrant value proposition to publishers: Multi-platform server optimizes advertising inventory usage Access to major advertisers and advertising agencies across the globe Dedicated account management service to manage multiple clients on a single platform 1.5 billion searches generated and 34 billion impressions created every month 15 Complementary services

SLIDE 16

• 34 billion impressions every month
• Technology-controlled buying platform
• Advanced targeting capabilities
• Local market campaign specialties
• Customized technology leverages user behavior and

interests and optimizes advertising campaign

• Campaign managers available 24/7 to manage campaigns

and tackle issues

• Click Through Rate (CTR) of ads is monitored and calculated

in order to choose the best ads, from the first clicks

• Pixel tracking is available to follow conversion and

immediately affects which ads are shown

• Premium Smartphone inventory
• Exciting and engaging ad formats
• Specialized pages and download tracking
• Various engaging formats
• Connection to popular content
• Engaging and relevant

|Ybrant Search

• 1.5 billion searches generated by Ybrant Digital
• 28 million unique users per month generated by
• Targeted, optimized ads focused on specific audience
• Access to a number of publisher sites, increasing reach
• Control over bidding prices being a self-owned publisher

network

|Ybrant Email

• Capable of sending up to 5 million emails on one server

per day

• Provides clients with a scalable mass-mailing solution
• Reporting, tracking and list maintenance
• Global information technology implementation and
• utsourcing services provider
• Provides end-to-end enterprise solution offerings and

specializing in cloud computing, mobile software, ERP solutions, Microsoft and open source systems development

|Ybrant Platforms

16 |Ybrant Banner

• Extensive marketing reach for banner Ads
• Real time bidding technology for optimal ad pricing

… …with with a a wide wide suite suite of

• f products

products

SLIDE 17

.. ..and and complementary complementary services services based based

• n
• n

In In-

• house

house Technologies Technologies…… ……

17

Complementary Services

Digital Media Planning and Buying Campaign Optimization and Analysis User Data Collection and Aggregation Ad Serving and traffic monitoring Customizable Applications and Widgets Licensed technology software Creative enhancement for performance Technical advice for digital marketing strategy Search Optimization support and management Multi-time-zone support structure

In-house Technology Examples

Facebook Marketing An elaborate and developed ad-optimization system for Facebook which leverages API connection to enhance campaign results Ybrant Digital AdCenter 24/7 online access centralized campaign reporting and management console for client activity on all digital platforms provided by Ybrant Digital Web Site Creator Website building tool with intuitive interface allowing the placement of content or media anywhere on the website Campaign Analytics Report Automatically-generated digital campaign summaries providing stats, highlights, strengths and weaknesses, and providing future insights Bank of Creatives An easily browsed and managed database of visual creative, arranged according to the attached performance capabilities Mobile Ad Server Owned server for mobile ads

• f all available formats, able to

centrally control and prioritize global mobile ad serving Eureka Search Service A full Search-on-Site solution for publishers of all sizes with various customizable search features and content monetization tools Auto-Optimization Tools Automatic optimization tools for

• nline campaigns which learn,

mimic and multiply the best practices of campaign management Publisher One-Tag Single piece of code for websites which presents, monitors and optimizes the advertising feed from all media sources

SLIDE 18 Display Social Mobile Video Search

Select platforms

Location Timing Interests Segment Target

Cross-optimize

with technology

PC Tablet Phone Smart TV

Show on all devices Find your audience

1 2 3 4

18

…offered across all Digital Screen Revenue Segments… …offered across all Digital Screen Revenue Segments…

SLIDE 19

Besides the established markets of US, Europe and Australia, Ybrant has already built presence in LATAM and Asia, the emerging markets

19

…… delivering Global Campaigns, through Offices in 24 …… delivering Global Campaigns, through Offices in 24 Countries to 140 End Markets, and growing… Countries to 140 End Markets, and growing…

China

SLIDE 20

• 200 million unique visitors across 2000+ publishers
• 1.1 billion impressions/day on network

In-house Data Management Platform

• Significant keyword transaction data
• Display across platforms

RTB Display Social Platform Mobile Search Email CUSTOMER DATA In-house technology designed to deliver, maximize optimization across platforms for best results Pixel conversion tracking Real-Time Reporting Maximum optimization App download tracking Rich Media Creation 20

......thereby creating a veritable Data Management ......thereby creating a veritable Data Management Platform Platform

SLIDE 21 21 Brands

• 2,000+ advertisers affiliated
• Advertise some of the global brands

Ybrant’s is stacking complementary capabilities and have established network of advertiser and publisher relationships globally, which is one of its key strengths

• 6,000+ publishers affiliated
• Accessing 200 million unique visitors
• Emerged as the player of relevance for

three of the top five publisher networks globally

• 150+ agencies served
• Clients include 3 of the top 5 global ad

agencies

• ~3700 digital campaigns managed in

November 2012

• Ybrant was one of the few selected to be part of the exclusive list of

Facebook’s preferred marketing developers

• Exclusive provider of paid social advertising activity in Argentina to a global

consumer giant

• Ybrant provides mobile advertising services to a major global

advertisingagency

Extensive scale Recent Marquee business wins

• Ybrant is a one of the key video partners for international branding of one
• f the world’s largest household cleaning products provider
• Exclusiveprovider of social advertising services to major global advertising

agencies– 2 in Chile and one in Mexico

• Exclusive sales house for all mobile advertising for Argentina’s one of the

largest newspapers Agencies Publishers

..reflected in recent marquee wins ..reflected in recent marquee wins

..in closing Ybrant has a set of capabilities which positions it favorably for strategic engagements and that has led to it amassing business scale in a short span of time of 5-6 years...

SLIDE 22

• 1. US display advertising
• Medios One and AdDynamix bolster ad network

reach and add execution and targeting technology

• 2. Email marketing
• VoloMP adds email marketing software
• 3. Geographic expansion in display ads
• Oridian, DreamAd and Max Interactive contribute

ad networks across Europe, Middle East, South America and Asia

• 4. Portals and search syndication
• Lycos adds search functionality, 70m users and a

search syndication platform

• 5. Major technology expansion
• Web 3.0 provide technology and reach for mobile

marketing

• LGS Global adds development capability for mobile

and cloud computing

Global end Global end-

• to

to-

• end digital

end digital marketing services marketing services Global end Global end-

• to

to-

• end digital

end digital marketing services marketing services

US US US US Mobile and Mobile and Technology Technology Mobile and Mobile and Technology Technology Portals Portals Portals Portals Display Display Advertising Advertising Display Display Advertising Advertising Email and Email and Lead Lead Generation Generation Email and Email and Lead Lead Generation Generation LATAM LATAM LATAM LATAM EMEA EMEA EMEA EMEA APAC APAC APAC APAC Medios One Medios One (2006) (2006) AdDynamix AdDynamix (2007) (2007) VoloMP (2007) VoloMP (2007) Oridian (2008) Oridian (2008) DreamAd (2009) DreamAd (2009) Max Interactive Max Interactive (2009) (2009) Lycos (2010) Web 3.0 (2011) Web 3.0 (2011) 1 2 3 3 3 4 5 4 4 4 4 4 4 4 4 Ybrant’s ability to identify, acquire and integrate investments has enabled the company to build a global end-to-end IP rich offering Institutional Funding

• CY2007: USD 28.5 Million from Sansar Capital, Passport Capital and others
• CY2008: USD 33 Million from Everest Capital
• CY2010: USD 18 Million from Battery March and Oak India Investments

22 LGS Global LGS Global (2012) (2012) 5 4

Established track record of M&As to extend offering and Established track record of M&As to extend offering and geographic reach.. geographic reach..

SLIDE 23 Back-end technology provider

2006 2006 2006 2006 Today Today Today Today

End to End digital marketing services provider using third party traffic Add own publishers to

• wn traffic

Create a multi- channel, multi- device, technologically smart advertising platform globally ↑ Multi-platform digital marketing capability ↑ Access to advertisers and publishers ↑ Search marketing capability and access to internet users directly ↑ Mobile marketing capability ↑ Cloud computing capability ↑ Software development capability Cloud Social Video Mobile Online publishing Advertising network Core technology development 23

..and emerge a value added player in the ecosystem, ..and emerge a value added player in the ecosystem, from a back from a back-

• end technology provider to digital networks

end technology provider to digital networks

SLIDE 24 24 Suresh Reddy, Chairman and CEO Suresh is responsible for strategic direction and expansion efforts at Ybrant Digital. Prior to co-founding two successful companies USAGreetings and Ybrant Technologies, he worked in various roles across different industries in Fortune 500 companies, such as Caterpillar, Chrysler, SBC(PacBell) and Charles Schwab. Suresh holds an M. S. in Engineering from the Iowa State University and a B. Tech. from the Indian Instituteof Technology, Kharagpur, India. Vijay Kancharla, Chief Innovation Officer Vijay leads the innovations at Ybrant Digital and spearheads its search platform YReach. Vijay has been at the forefront of the internet revolution and has vast experience in building innovative solutions for the online market. Prior to co-founding USAGreetings and Ybrant Technologies, he worked with Hewlett Packard and Pacific Bell. Vijay holds an M. S. in Computer Science from the University of Louisville and a B. Tech. from the Jawaharlal Nehru TechnologicalUniversity, Hyderabad, India. Jacob Nizri, President Jacob directs the core divisions of Ybrant : Online Media, Lycos, Ybrant Mobile, and Ybrant Fusion, extending their activities over Europe, Asia and the Americas. Jacob has led the merger activities, market definition and strategic direction for companies and product lines acquired by Ybrant. He holds two Bachelor degrees in Management & InformationTechnologiesand Computer Education. Amreek Singh Sandhu, Chief Financial Officer Amreek Singh Sandhu is responsible for the overall financial management of Ybrant. Amreek is a seasoned professional with over 28 years of experience in financial management, M&A and fund raising. Before joining Ybrant, Amreek was with Gati Limited, Hyderabad as its Chief Financial Officer & Company Secretary. Amreek has a LLB degree from the Punjab University, FCS from ICSI, FCMA from ICAI and MBA from IGNOU, New Delhi. Yaniv Ben Atia, CTO Yaniv Ben Atia is the CTO of Ybrant Digital, and the General Manager of its Fusion division. As part of his role Yaniv is overseeing Ybrant Digital's R&D activities, and is leading the Company's technical innovation efforts and the integration of its diverse digital media product. Prior to joining Ybrant Digital, Yaniv was the CTO of Microsoft Israel.Yaniv holds BSc in Computer Science and is an avid musician and tennis player. Rob Balazy, General Manager & CEO, Lycos Rob is the CEO of Lycos. He looks after the overall operations and strategy at Lycos. Before joining Ybrant, Rob worked as the President and CEO of Inform Technologies. He has wide experience in overseeing business development including strategic partnerships, mergers & acquisitions, product developments and media sales. Rob holds a B.S. in Management Science from Boston University . Gal Ekstein, General Manager – Online Media Gal heads the Online Media business of Ybrant. He was one of the key person behind the setting up of Ybrant's office in France and was instrumental in developing key partnershipslike Max Interactiveof Australia. Gal holds a Bachelor's Degree in Business Administrationspecializing in Computer Science, from the Ruppin College, Israel. Bradley N Cohen, President & Chief Strategy Officer Brad is responsible to define and drive the strategic initiatives & strategic decision-making at Ybrant Digital. Brad is also responsible to oversee the M&A activities and integration efforts of the company. Prior to this position, Brad was President - Business Integration & Strategic Initiative. Brad received a BA from the University of Missouri in Marketing and Political Science.

…with an experienced management team globally …with an experienced management team globally driving growth initiatives driving growth initiatives

SLIDE 25

• Growth Strategies

SLIDE 26 Ride the Mobile and Video Growth Waves * eMarketer 2012 growth figures for mobile advertising and online video advertising Up-sell mobile and video ad network offerings to vast customer base Capture the rapid growth in each market 26 Geographic Expansion Extend relationships with existing customers in new markets Eastern Europe, Africa, China and Korea will be key growth areas for Ybrant Win global campaigns from Fortune 100 customers Technology Upgrades Leverage technology development strength of LGS Global Create technologies capturing new waves of growth and enhancing customer services Add-on Services + Consulting + Campaign management + Analysis + Editing Services Utilize 1,000+ global workforce to take increasing wallet share of advertisers budget by providing value added services Accretive M&A Continue to make acquisitions to build capability and scale Widen the Network Increase advertisers and publishers network using compelling global proposition and large workforce Cloud computing Cloud computing Cloud computing Cloud computing Mobile video/web Mobile video/web Mobile video/web Mobile video/web Campaign analysis Campaign analysis Campaign analysis Campaign analysis Data management Data management platforms platforms Data management Data management platforms platforms Advertisers Publishers 1 3 5 6 2 4 Mobile: +80.0% p.a.* Video: +46.5% p.a.* At Ybrant, we believe that the global digital advertising industry is heading towards consolidation which will result in emergence of few large global players. Ybrant aspires to be one of them.

Key Growth Strategies Key Growth Strategies

SLIDE 27 27 The boom in mobile and online video advertising is set to benefit online advertising networks with wide reach of advertisers and publishers, as they begin to focus more on these new channels US mobile ad spending, 2010-2016 Source: eMarketer, Sep 2012 US online video Ad spending, 2010-2016 Source: eMarketer, Sep 2012

• While mobile handset penetration has reached near saturation in

many markets, mobile advertising is just beginning to become a significant share of the digital advertising market

• Mobile platforms enable more targeted adverts that demonstrate

higher ROI and greater value to advertisers

• Mobile advertising, in its infancy today, will grow market share to

make up 21% of the US internet advertising market in 2016

• Online video growing rapidly driven by increasing range of video

capable devices, bandwidth increases and growth of online video business models

• As price points for tablets and smart phones come down, digital

video consumption will rise

• According to eMarketer forecasts, more than half of the US

population will view video content through desktop or mobile devices in 2012

• Video and mobile are incremental to search and display, not

cannibalistic

• While the delivery platform varies, the same advertisers are

delivering similar messages via many of the same publishers as fixed line internet

• The same advertising networks are well placed to benefit from the

future growth of video and mobile 1.4 2.0 2.9 4.1 5.8 7.0 8.0 40.8% 46.5% 41.3% 38.9% 21.6% 15.0% 0% 10% 20% 30% 40% 50% 0.0 2.0 4.0 6.0 8.0 10.0 2010 2011 2012 2013 2014 2015 2016 US$ billion Online video ad spending y-o-y change 0.8 1.5 2.6 4.4 6.6 9.2 11.9 88.5% 80.0% 69.0% 50.0% 39.0% 29.0% 0% 20% 40% 60% 80% 100% 0.0 5.0 10.0 15.0 2010 2011 2012 2013 2014 2015 2016 US$ billion US mobile ad spending y-o-y change

Organic Growth Led by Nascent Video and Mobile Organic Growth Led by Nascent Video and Mobile

Source: eMarketer, Sep 2012

SLIDE 28

• Financial Overview

SLIDE 29 29 Revenue (USD Mn) EBITDA (USD Mn) Other Financial Highlights Net Profit (USD Mn) Source: FY2010 & FY2011 data are based on proforma financials; FY- year ending March 31 INR /USD - 45.14 (FY2010), 44.65 (FY2011), 51.16 (FY2012), 52.70 (H1FY2013) Half Year financials 74.10 99.67 118.10 75.93 85.17 104.68 128.81 76.87

• 50.00

100.00 150.00 200.00 250.00 300.00 FY2010 FY2011 FY2012 H1FY2013 Software Digital Marketing 21.77 23.82 12.59 17.19 53.18 30.49

• 10.00

20.00 30.00 40.00 50.00 60.00 FY2010 FY2011 FY2012 H1FY2013 Half Year financials 26.02 33.27 37.49 20.84

• 5.00

10.00 15.00 20.00 25.00 30.00 35.00 40.00 FY2010 FY2011 FY2012 H1FY2013 Half Year financials Represented through a mix of organic and inorganic growth Main drivers of growth: Growth from display advertisement (Banner Ads) and platforms Merged Entity Software Digital Marketing

Financial Growth with strong margins Financial Growth with strong margins

EBITDA (%) 21.6% 20.1% 21.5% 20.0% PAT (%) 16.3% 16.3% 15.2% 13.6% Operational synergies across products and regions Low Debt: Equity Ratio USD Mn FY2010 FY2011 FY2012 H1FY2013 Debt: Equity 0.22 0.24 0.21 0.18 ROE(%) (a) 22% 21% 22% 22% (a) Based on average Capital Employed

SLIDE 30

Appendix

SLIDE 31 Display (Banner) Search Advertising Licensed Technology (Platform) Email & Lead Generation Social (Banner) Ybrant Digital LGS Global

• Experienced player in digital

marketing in India and globally

• Presence across digital marketing

value chain Synergy One of the leading Indian Digital Marketing Company One of the leading Software Development Company

• Expertise in software development and

ERP implementation

• SAP best performing partner South

2009 Award (1) Adds to the technology backbone through 100+ LGS Global engineers (2) Develop products in cloud & mobile Consolidated Revenue : USD 246.91mn (FY2012) Total Employees: 1020 (October 2012) 31

Merger with LGS Global adds to the technical backbone Merger with LGS Global adds to the technical backbone

SLIDE 32 32

Thank You