Mark Walden Memorial Sickle Cell 5K Sponsorship Packages The - - PowerPoint PPT Presentation

Mark Walden Memorial Sickle Cell 5K

Sponsorship Packages

The Sickle Cell 5K Run Walk in Memphis originated in 2007 by the Alpha Memphis Education

• Foundation. It was developed to create a greater awareness in the Memphis community of Sickle

Cell Disease and to raise money for patient care, social services, and research. Presently, the event is under the leadership of the Sickle Cell Foundation of Tennessee. All proceeds from the event will directly benefit individuals living with Sickle Cell. The ultimate goal is to improve the quality of life for individuals living with this debilitating disease. In 2013 the event changed the name to the Mark Walden Memorial Sickle Cell 5K in memory of Chief Meteorologist Mark Walden of ABC24. Mark was the celebrity MC for the event in 2011-2012. Mark lived with sickle cell and was a huge supporter of the Sickle Cell Foundation of Tennessee. Please go to our website at www.sicklecelltn.org or our race website at www.sicklecellwalk.org

What is Sickle Cell Disease?

Sickle Cell Disease is an inherited blood disorder that affects red blood cells. People with sickle cell disease have red blood cells that contain mostly hemoglobin S, an abnormal type of hemoglobin. Sometimes these red blood cells become sickle-shaped (crescent shaped) and have difficulty passing through small blood vessels. Treatment of complications often includes antibiotics, pain management, intravenous fluids, blood transfusion, and surgery all backed by psychosocial support. There is currently no universal cure for Sickle Cell Disease.

Mark Walden about his battle with Sickle Cell Disease

Click picture to view

Partnership Packages

Partnership Packages

Title Sponsor ($15,000):

• __________ Mark Walden Sickle Cell 5k
• 1 sponsor with category exclusivity
• 100 t-shirts choice of color (if partnership agreed to by July 15,

2013)

• Sponsorship of 100 walkers or runners
• Television PSA that incorporates brand and other entity specific

elements

• Radio spot and Billboard inclusion
• Logo prominently displayed on all advertisements (bus, web, tv, and

print)

• Website inclusion

Partnership Packages

Starting Line Sponsor ($10,000):

• Mark Walden Memorial Sickle Cell 5k Starting Line

Presented by ______________

• 1 sponsor with category exclusivity
• 30 t-shirts choice of color (if partnership agreed to

by July 15, 2013)

• Sponsorship of 30 walkers or runners
• Radio spot mention or Billboard inclusion
• Logo prominently displayed on all advertisements

(bus, web, tv, and print)

Partnership Packages

Stage Sponsor ($5000):

• Banner Prominently placed on the main stage
• 20 t-shirts choice of color (if partnership agreed to by July 15, 2013)
• Sponsorship of 20 walkers or runners
• Radio spot mention or Billboard inclusion
• Website inclusion
• Corporate banner at event
• Mentions during other Sickle Cell Events
• Package will cover the following expenses: Flyers, brochures, and

signage

Partnership Packages

Walden Sponsor ($2500):

• Banner Prominently placed near the main stage
• 10 t-shirts
• Sponsorship of 10 walkers or runners
• Website inclusion
• Corporate banner at event
• Mentions during other Sickle Cell Events
• Package will cover the following expenses: Race pack supplies,

race supplies, and awards

Partnership Packages

Friends of the Foundation($500):

• Banner Prominently placed in venue
• 5 t-shirts
• Sponsorship of 5 walkers or runners
• Vendor table at event
• Mention during event
• Website inclusion

In-Kind Partnership Packages

Corporate Support Partner

• Encourage employees of company to support the event by forming

race teams, jeans day, auctions, and cooking contest

• Promote the event via corporate media
• Provide In-Kind donations to support the event such as:

–

hot dogs

–

hot dog buns

–

fruit (fresh apples, oranges, bananas)

–

condiments (ketchup, mustard, mayonnaise, relish)

–

beverages (bottle sports drinks, bottle tea, can or bottle soda)

–

bottle water

–

give a ways for race bags

Contact Information

For more information about the Mark Walden Memorial Sickle Cell 5K, contact the race coordinator, Mr. James Taylor at 901-461-4793 or jt.sicklecelltn@gmail.com. Checks can be mailed to P.O. Box 242046, Memphis, TN 38124-2046. Thank you for your support!