Marin Transit Connect Service Update Marin Transit Board of - - PowerPoint PPT Presentation

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Marin Transit Connect Service Update

Marin Transit Board of Directors May 4, 2020

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Background

• July 2019
• One-year evaluation report released
• October 2019
• Board approval to extend current pilot with Via through June 2020
• November & December 2019
• Outreach to riders and employers about fare changes and geography expansion,

including rider surveys

• January 2020
• Service hours adjusted to meet new southbound SMART train schedule
• February 2020
• Service area expanded to downtown San Rafael with changes to fares
• Marketing efforts increase

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Service Area Expansion

Proposed Expansion Current Service Area

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Fare Changes

Fare Categories / Product

Previous Cost Current Cost

Regular Fare

$4.00 + $4 for second rider, $3 for third rider, $2 for fourth rider, $1 for fifth rider $4.00 per mile (distance-based) + $1 per additional rider

Marin Access Fare

$2.00 + $2 for second rider, $1.50 for third rider, $1 for fourth rider and $0.50 for fifth rider $3.00 + $1 per additional rider

Transit Stop Discount

$2.00 + $2 for second rider, $1.50 for third rider, $1 for fourth rider and $0.50 for fifth rider No longer available

Monthly Pass

$40 per month $80 per month +$1 per additional rider, per trip

Marin Access Monthly Pass

$20 per month $40 per month +$1 per additional rider, per trip

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Daily Ridership Trends

52.1 59.4 65.6 55.2 67.7 59.1 65.1 67.8 61.0

10 20 30 40 50 60 70 80 Jul-19 Aug-19 Sep-19 Oct-19 Nov-19 Dec-19 Jan-20 Feb-20 Mar-20

Passenger Trips

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Monthly Ridership

1,302 1,306 1,311 1,269 1,287 1,242 1,367 1,289

200 400 600 800 1,000 1,200 1,400 1,600 Jul-19 Aug-19 Sep-19 Oct-19 Nov-19 Dec-19 Jan-20 Feb-20

Passenger Trips

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WAV/ADA Activity

170 123 131 159 134 128 165 214 13% 9% 10% 13% 10% 10% 12% 17% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 50 100 150 200 250 Jul-19 Aug-19 Sep-19 Oct-19 Nov-19 Dec-19 Jan-20 Feb-20 WAV/ADA Share Trips Month WAV/ADA Trips WAV/ADA Share

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Market Changes

41% 12% 47% 40% 17% 43%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Employer Sponsored Trips WAV/Marin Access Trips Other General Public

Market Share of Trips Markets

2020 Market Change

Feb-20 Jan-20

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Changes in Trips by Time of Day

6:00 AM 7:00 AM 8:00 AM 9:00 AM 10:00 AM 11:00 AM 12:00 PM 1:00 PM 2:00 PM 3:00 PM 4:00 PM 5:00 PM 6:00 PM January 8% 20% 13% 3% 3% 3% 1% 2% 4% 11% 18% 11% 2% February 9% 19% 11% 5% 4% 4% 2% 3% 4% 11% 15% 12% 2%

0% 5% 10% 15% 20% 25%

2020 Change in Trips by Hour

January February

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Average Fares

$2.83 $2.98 $2.83 $2.69 $4.92 $2.11 $2.11 $2.05 $2.04 $6.14

$0.00 $1.00 $2.00 $3.00 $4.00 $5.00 $6.00 $7.00 Oct-19 Nov-19 Dec-19 Jan-20 Feb-20 Non-employer Employer

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Cost Effectiveness

$136.02 $148.38 $47.25 $37.30 $38.37 $32.21 $31.42 $29.81

$- $20.00 $40.00 $60.00 $80.00 $100.00 $120.00 $140.00 $160.00

2018 Q4 2019 Q1 2019 Q2 2019 Q3 2019 Q4 2020 Q1 2020 Q2 2020 Q3 (est)

Subsidy per Passenger

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Observed Impacts

• Share of WAV/ADA riders slightly increased
• Employer market remains stable
• Pricing changes reduced share of general public trips
• Small uptick in midday trips; AM/PM peak hours continue to

represent roughly 80% of all activity

• Fare revenue is increasing - Connect still underperforms in

productivity & cost effectiveness

• COVID-19 pandemic makes evaluation process difficult

beyond first five weeks of program changes

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Lessons Learned

• Current service does not meet targets
• Increase ridership/utilization of service
• Decrease technology costs
• Reduce peak hour demands on service
• Improved service quality attracts a different demographic of rider
• App-based services offer significant benefits for outreach,

surveying, and communications to riders

• District-sponsored app limits the program’s exposure
• Ridership increases are depended on the significant expansion of

service area

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Thank You Robert Betts Director of Planning and Operations, Marin Transit rbetts@marintransit.org