Marilyn Soucie University of Missouri Omaha, NE October, 2014 - - PDF document

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Marilyn Soucie University of Missouri Omaha, NE October, 2014 - - PDF document

Feb 15, 2023 214 likes •310 views

10/27/2014 Marilyn Soucie University of Missouri Omaha, NE October, 2014 Overview of MU Programs Framework Targeted Audience Message Strategies Sharing 1 10/27/2014 (APB) Accelerated Post (ALT) Alternative Baccalaureate

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10/27/2014 1 Marilyn Soucie

University of Missouri

Omaha, NE October, 2014  Overview of MU Programs  Framework

  • Targeted Audience
  • Message
  • Strategies

 Sharing

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10/27/2014 2

(APB) Accelerated Post Baccalaureate Program Full time student 15 months $10,000 Noyce Stipend (ALT) Alternative Certification Program Full time teacher 24 months

 Dual Degree Undergraduate Programs

  • Bachelor’s degree - Biology, Chemistry, Physics,

Earth Science

  • Bachelor’s degree –Education

Or Or

  • Bachelor’s degree – Mathematics
  • Bachelor’s degree - Education

 Summer internships  Noyce Scholarships

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10/27/2014 3

SMAR2T

 Career Changers  STEM alumni  Juniors/Senior STEM

majors

 School Districts

T2D2 and (TDM)2 SMAR2T

 Freshman/Sophomore

Science/Math majors

 High School Seniors

with interest in science/math

 Parents  Career Changers  STEM alumni  Juniors/Senior STEM

majors

 School Districts

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10/27/2014 4

 Identify the groups targeted in your project

proposal:

1. 2.

 Identify potential additional audiences:

1. 2.

 Primary and Secondary Research  Situation Analysis  Focus Groups  Surveys  Strategic Plan

  • Vibrant Website
  • Social Media
  • Direct mailing novelty
  • Branding
  • Focus on career options
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10/27/2014 5

 T2D2 and (TDM)2

  • Explore teaching (paid summer internships and courses)
  • Expand your career options through the dual degree

program

  • Annual scholarships are available

 SMAR2T

  • An accelerated flexible program
  • Share your passion/make a difference
  • Intensive mentoring
  • Financial assistance is available

 Identify two to three selling points of your

project.

1. 2. 3.

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SMAR SMAR2T Targe T Target Audience Audience Strategy Strategy Career Changers Recent Alumni Web page Billboard STEM Alumni emails Linked In Twitter Campus Advisors and Centers SMAR2T alumni MU News Bureau Missouri Department of Elementary and Secondary Education Career Fairs Veteran Centers MU Info mass email SMAR SMAR2T Targe T Target Audience Audience Strategy Strategy Junior/Senior STEM Majors Web page Campus Advisors and Centers Emails Campus flyers Career fairs MU Info mass email Schools/Districts Web page Brochure mailing MPER Governance Meetings

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T2D2 T2D2 and and (TDM (TDM)2 Target Target Audien Audience ce Strat Strategy gy MU Science/Math Majors Web page MU Info Postcard mailing Campus flyers Campus Advisors and Centers Campus large lecture science/math classes Facebook Twitter MU News Bureau Science/Math Freshman Interest Groups (FIGS) Dining hall table tents Pens/Flash drives T2D2 T2D2 and and (TDM (TDM)2 Targe Target Audien Audience ce Strat Strategy gy High School Juniors/Seniors Admissions letter Web page Facebook MU News Bureau Grow Your Own Teacher campus visits Science Extravaganza Schools Brochure mailing Grow Your Own Teacher Groups STOM/MCTM Newsletters SMAR2T Alumni Nominations

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T2D2 T2D2 and and (TDM (TDM)2 Target Target Audien Audience ce Strat Strategy gy Parents Web page Admissions letter Postcard mailing Facebook Twitter MU News Bureau  What strategies will work for you?

1. 2. 3.

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10/27/2014 9 University of Missouri

http://t2d2.missouri.edu/ http://tdm2.missouri.edu www.smar2t.missouri.edu souciema@Missouri.edu