Marilyn Soucie University of Missouri Omaha, NE October, 2014 - PDF document

10/27/2014 Marilyn Soucie University of Missouri Omaha, NE October, 2014  Overview of MU Programs  Framework ◦ Targeted Audience ◦ Message ◦ Strategies  Sharing 1

10/27/2014 (APB) Accelerated Post (ALT) Alternative Baccalaureate Program Certification Program Full time student Full time teacher 15 months 24 months $10,000 Noyce Stipend  Dual Degree Undergraduate Programs ◦ Bachelor’s degree - Biology, Chemistry, Physics, Earth Science ◦ Bachelor’s degree –Education Or Or ◦ Bachelor’s degree – Mathematics ◦ Bachelor’s degree - Education  Summer internships  Noyce Scholarships 2

10/27/2014 SMAR 2 T  Career Changers  STEM alumni  Juniors/Senior STEM majors  School Districts SMAR 2 T T2D2 and (TDM) 2  Career Changers  Freshman/Sophomore Science/Math majors  STEM alumni  High School Seniors  Juniors/Senior STEM with interest in majors science/math  School Districts  Parents 3

10/27/2014  Identify the groups targeted in your project proposal: 1. 2.  Identify potential additional audiences: 1. 2.  Primary and Secondary Research  Situation Analysis  Focus Groups  Surveys  Strategic Plan ◦ Vibrant Website ◦ Social Media ◦ Direct mailing novelty ◦ Branding ◦ Focus on career options 4

10/27/2014  T2D2 and (TDM) 2 o Explore teaching (paid summer internships and courses) o Expand your career options through the dual degree program o Annual scholarships are available  SMAR 2 T ◦ An accelerated flexible program ◦ Share your passion/make a difference ◦ Intensive mentoring ◦ Financial assistance is available  Identify two to three selling points of your project. 1. 2. 3. 5

10/27/2014 SMAR SMAR 2 T Targe T Target Audience Audience Strategy Strategy Web page Billboard STEM Alumni emails Linked In Twitter Career Changers Campus Advisors and Centers SMAR 2 T alumni MU News Bureau Recent Alumni Missouri Department of Elementary and Secondary Education Career Fairs Veteran Centers MU Info mass email SMAR SMAR 2 T Targe T Target Audience Audience Strategy Strategy Web page Junior/Senior STEM Majors Campus Advisors and Centers Emails Campus flyers Career fairs MU Info mass email Web page Schools/Districts Brochure mailing MPER Governance Meetings 6

10/27/2014 (TDM) 2 Target T2D2 T2D2 and and (TDM Target Strat Strategy gy Audience Audien ce Web page MU Info Postcard mailing Campus flyers Campus Advisors and Centers MU Science/Math Majors Campus large lecture science/math classes Facebook Twitter MU News Bureau Science/Math Freshman Interest Groups (FIGS) Dining hall table tents Pens/Flash drives T2D2 T2D2 and and (TDM (TDM)2 Targe Target Strategy Strat gy Audience Audien ce Admissions letter High School Juniors/Seniors Web page Facebook MU News Bureau Grow Your Own Teacher campus visits Science Extravaganza Brochure mailing Grow Your Own Teacher Groups Schools STOM/MCTM Newsletters SMAR 2 T Alumni Nominations 7

10/27/2014 (TDM) 2 Target T2D2 T2D2 and and (TDM Target Strat Strategy gy Audience Audien ce Web page Parents Admissions letter Postcard mailing Facebook Twitter MU News Bureau  What strategies will work for you? 1. 2. 3. 8

10/27/2014 University of Missouri http://t2d2.missouri.edu/ http://tdm2.missouri.edu www.smar2t.missouri.edu souciema@Missouri.edu 9