March 15, 2011 March 15, 2011
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March 15, 2011 March 15, 2011 www.arabyouthsurvey.com | www.asdaa.com OBJECTIVES ASDAA Burson Marsteller commissioned Penn Schoen Berland (PSB) in October 2010 to carry out the survey among Arab national and expatriate youth aged 18 24
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The research was designed to uncover country differences and common trends, looking at concerns and priorities such as:
g
Access to technology
Timeline of events surrounding AYS 2010
WikiL k WikiL k Qatar win Qatar win US combat US combat Tunisia Tunisia protests protests Failed printer Failed printer cartridge bomb plot cartridge bomb plot WikiLeaks WikiLeaks releases releases diplomatic diplomatic cables cables Protests begin in Protests begin in Bahrain, Yemen Bahrain, Yemen and Oman and Oman Qatar win Qatar win World Cup World Cup 2022 bid 2022 bid
Iraq, turning to Iraq, turning to advisory role advisory role
AYS AYS Dec 2010 Dec 2010/ / Jan Jan 2011 2011 February February September September October October November November January January December December
Egyptian Egyptian Parliamentary Parliamentary elections elections Egypt Egypt protests protests Supporters of Supporters of the Muslim the Muslim Brotherhood Brotherhood arrested in arrested in Saudi Saudi Regulator Regulator closes websites closes websites for violating for violating Ahmadinejad Ahmadinejad visits visits Lebanon Lebanon Egyptian Egyptian Serious unrest in Serious unrest in Egypt Egypt Royal Decree Royal Decree Parliamentary Parliamentary elections elections (second second round) round) Libya begins Libya begins
PSB conducted 2,000 interviews face‐to‐face* among respondents aged 18‐24 from December 27, 2010‐January 20, 2011. The table explains the country by country breakdown of the respondents.
Quotas were applied to:
Male 60% Female 40%
Gender ‐ Quotas for each market ‐
New in 2010
UAE Oman Qatar Bahrain KSA Kuwait Egypt Jordan
Lebanon Iraq
N=250 N=200 N=200 N=200 N=200 N=200 N=200 N=200 N=200 N=150
Nationals / Expats = 50 / 50 Exclusively Nationals Nationals / Expats = 50 / 50 Exclusively Nationals Nationals / Expats = 75 / 25 Nationals / Expats = 75 / 25 Exclusively Nationals Exclusively Nationals
Exclusively Nationals Exclusively Nationals
50 / 50 50 / 50 75 / 25 75 / 25
Dubai – 40% Muscat – 50% Doha – 55% Manama – 100% Jeddah – 40% Kuwait City -20% Cairo – 50% Amman – 50% East Beirut – 40% Baghdad (50%) Sharjah – 20% Riyadh – 40% Al Hawalli – 30th Alexandria – 25% Irbid – 25% West Beirut – 40% Irbil (25%) Abu Dhabi – 40% Batinah – 50% Al Rayyan – 45% Dammam – 20% Al Ahmadi – 20% Mansoura – 25% Zarqa – 25% Tripoli – 20% Basrah (25%) Al Farwaniya – 30%
* 2008 research was conducted by Nielsen using an online methodology. Both 2009 and 2010 research was conducted face‐to‐face.
30%
How important are each of the following to you? (% very important) Among All
92 77 77 50 66 67 68 62 74 60 60 76 60 55 60 52 57 55 51 65 64 64 62 62 62 61 60 60 65 77 72 76 77 76 63 76
Living in a democratic country Living in a safe neighbourhood Maintaining a close relationship with family Being paid a fair wage Being able to get married/start a family Living without fear
Being able to find a job Having good infrastructure Having the
excel in my career
2008 2009 2010 2011
democratic country.
key
72 80
key.
How important are each of the following to you? (% very important)
72 66 65 65 64 63 62 61 60 49 60 58 55 59 56 56 62
Maintaining a close relationship with family Living in a safe neighbourhood Living without fear of terrorism Being able to find a job Being able to get married/start a family Having the
excel in my career Having good infrastructure Being paid a fair wage Living in a democratic country
GCC Non GCC
strong call for it in Jordan, Egypt, Lebanon and Bahrain.
How important are each of the following to you? (% very important)
78 67 52 68 85 52 58 75 92 89 80 66 59 51 51 61 51 67 75 61 70 52 56 65 73 66 73 52 49 46 70 57 84 57 91 71 61 78 34 33 49 46
Living in a democratic country Living in a safe neighbourhood Maintaining a close relationship with my family Being paid a fair wage
Egypt Jordan Kuwait Qatar KSA UAE Oman Lebanon Bahrain Iraq
Overall young people in the
48% 34% 54 36 39 32
Rising cost of living Unemployment
y g p p Middle East see the region’s biggest challenge as the rising cost of living. This is most pronounced in the Gulf
h i h d h
26% 24% 20% 20% 26 28 17 32 26 19 24
Human rights The economy The gap between the rich and the poor
human rights and the economy follow behind. Young people in non‐Gulf countries are more concerned with the gap between the rich and the poor.
20% 17% 17% 17% 20 19 20 14 20 13 14
Dangers of drugs Corruption in government and public life The loss of traditional values and culture Opportunitiesforwomen
Which of the following would you say is the biggest challenge facing the Middle East today?
16% 15% 13% 14 19 15 15 21 12 15 11
Opportunities for women Personal debt The quality of education in schools Middle East conflicts
Among All
13% 13% 12% 15 12 11 11 11 14 12
International conflicts Crime / law and order Shortage of affordable housing
12% 11% 14 11 10 12
Climate change and the environment Reliable electricity supply
Among All GCC Non GCC
living is also the primary concern for youth across the
rise of Islamist movements which is in tandem with a rising d h
How concerned would you say you are about each of the following issues? (% very concerned)
interest in democracy in the region.
rich/poor divide is an increasing concern.
Among All +10 +9 Added in 2010
are constants throughout the Arab world, but other issues are of greater concern to those outside the wealthy Gulf states (GCC)
How concerned would you say you are • Those in non‐GCC countries are most concerned about the role of
Islam in political life. HIV/Aids, access to clean water and the growing wealth gap
Among All y y y about each of the following issues? (% very concerned)
backdrop on which to view January and February’s protests.
77 63 63 77 71 63 68
How concerned would you say you are about each of the following issues? Top 5 (% very concerned)
45 33 43 40 33 45 63 35 63 31 56 47 35 41 58 43 59 57 57 53 34 38 50 46 42 46 49 60 63 55 45 56 53 46 47 58 58 53 50 44 13 31 25 16 25 21 24
Rising cost of living Access to clean water The gap between the rich and the poor Unemployment Standard of living in your country of residence
Egypt Jordan Kuwait Qatar KSA UAE Oman Lebanon Bahrain Iraq
, j y y y g g g g p p the GCC countries are more likely to believe that their country is heading in the right direction, though there has been a positive uplift in non‐GCC countries.
Cup.
recovery from the recession, and from concerns about how to bridge the gap between the rising cost of living and unemployment.
Among All Thinking about the last five years, do you think things in your country of residence are going in the right direction or are they going in the wrong direction? * Iraq added for 2010 data
23 27 66 61
Right Direction Wrong Direction
% Right direction
11 13 23 27 2009 2010
Don't know
economic downturn. More than half feel the same in Kuwait.
q y y p y y g year on from the Dubai World Default, one third of youth in UAE believe the country has fully recovered but two thirds believe recovery is only partial at this stage.
between seeing a partial recovery and none at all.
Do you believe your country of residence has recovered from the economic downturn?
Lebanon, Iraq and Jordan do not, reflecting the split between GCC and non‐GCC markets. 6%
Do you plan on going onto further education? Among those in full‐time education
48% 46%
Yes No Don't know
+3 +3 Red box shows change from 2009
Egypt.
Would you prefer to work for the Government or the private sector? Among All
1 2 10 11 43 47 46 40
Government Private Sector No preference Don't know
2009 2010 52 19 1 4 10 13 37 64 GCC Non GCC
those in KSA, Oman and UAE carry the most entrepreneurial spirit.
are unsure of their intention, potentially as a result of the current climate.
Do you intend to start your own business within the next five years? Among All
51% 32% 17%
Yes No Don't know
within the next five years? Among All
Don t know 10 9 20 9 4 27 19 24 10 12 26 17 17 90 66 64 53 53 48 37 33 29 29 62 32 50 58 10 26 16 38 43 25 44 43 61 9 26 41 33 26 20 9 27 19 24 10 61 12 26 17 17
KSA Oman UAE Qatar Bahrain Kuwait Jordan Lebanon Egypt Iraq GCC Non GCC Nationals Expats
daily in 2009, now 80% use it on a daily basis.
How often do you generally use the Internet? (% Daily) Among All 2010 (% Daily)
2010
2009
listening to music and social networking.
third in the past 12 months and now almost one in third in the past 12 months and now almost one in five read blogs, reflecting the power of this medium in the region at the moment.
What do you do when you are online?
61 59 37 66 60 44 42
you are online? Among All +28%
32 37 31 27 32 32 18 15 5 29 16 14 22 9 33 26 25 23 21 20 18 18 12 11 10 6
+13% 2009 2010
In Egypt this supports the widespread use of social media during the protests.
What do you do when you are online? Among All 83 72 69 67 64 59 57 55 Among All 55 49 36 25 15 18 25 16 17 17 19 11 18 6 13 12 9 9 13 10 12 14 10
Iraq Egypt Kuwait Jordan Bahrain Qatar Oman Lebanon UAE KSA
Social networking Read blogs Blogging
In your opinion what is the most trusted source of news?
most trusted overall, particularly in Qatar. Trust is low in Kuwait and Egypt, but lowest in Bahrain.
Where do you get your news? Among All 11 3 most trusted source of news? Among All
Websites Other 60 19 TV news h l Newspapers 85 72 72
Qatar Iraq Lebanon
channels 72 71 71 58 55 45
Jordan KSA UAE Oman Kuwait
44 25
Egypt Bahrain
Which of the following is closest to your view?
How far would you say each of the following influence you and your outlook on life? (% very influential) Among All
81 79 87 77
How far would you say each of the following influence you and your outlook on life? (% very influential)
70 79 52 43 39 77 50 73 45
Among All
35 36 39 33 34 35 29 22 30 19 21 20 18 16
GCC Non GCC
How favourable are you to the following countries? (% V f bl )
(% Very favourable)
United Kingdom France Kingdom
How favourable are you to the following countries?
(% Very favourable)
69
Which of the following statements is most accurate?
23 1 5 2 9 12 36 26 17
I have travelled abroad I have not yet travelled I have no interest in I am planning to travel I would like to travel this year y abroad this year, but am planning to travelling abroad p g abroad in the next couple of years abroad, but currently cannot afford It
particularly in Lebanon, Qatar, Oman and Iraq.
How important is the idea of global citizenship ‐ the shared feeling of identity regardless of ethnic, religious or national background ‐ to you? (% very important)
consider the idea to be important – the lowest number in the region.
How important is the idea of global citizenship ‐ the shared feeling of identity regardless of ethnic, religious or national background ‐ to you? (% very important)
Methodology: Following unrest in the Middle East in January 2011, Penn Schoen Berland (PSB) conducted an additional 500 interviews in Egypt, Jordan, Lebanon, Bahrain and Iraq. Interviews were conducted among Arab national youth aged 18‐24. Fieldwork was conducted between February 26 March 5 2011 in capital cities February 26‐March 5, 2011, in capital cities.
While political issues are salient, there has been a growing importance of fundamental issues like family, being able to find a job, and having access to credit.
92 89
How important are each of the following to you? (% very important)
77 61 61 61 61 60 59 59 58 56 56 55 54 54 53 49 47 43 41 65 72 76 75 77 65 64 77 76 77 76 60 63 73 75 68 58 49
( y p ) Among All Added in Feb. 2011
How important are each of the following to you? Egypt Jordan Lebanon Bahrain Iraq Living in a democratic country 92 90 100 89 89 Domestic Stability 89 100 100 88 100 Having access to the best universities 55 85 70 47 74 Being paid a fair wage 86 69 75 57 70 Being able to get married and start a family 84 89 82 53 79 Having access to reliable healthcare 95 86 81 48 61 Owning my own home 83 96 82 58 68 Living in a safe neighbourhood 78 65 65 55 59 Having access to high speed internet 55 86 75 55 70 Living without fear of terrorism 81 89 80 53 76 Being able to find a job 86 84 83 65 61 Maintaining a close relationship with my family 84 90 95 55 69 Having the opportunities to excel in my career 71 85 86 47 75 Being able to afford luxuries 39 70 69 48 74 Having good infrastructure like electricity, clean water, safe roads 79 68 54 42 70 Ensuring equal rights/opportunities for women 80 87 73 52 73 g q g / pp Readily available credit from banks to start a business 68 90 90 38 71 Opportunities to emigrate 62 79 88 33 72 Preserving traditional values 52 72 49 55 60 Being able to travel and go on holidays when I want 37 66 47 35 62 Being able to travel and go on holidays when I want Denotes biggest increase from Jan. 2011
Note: Low bases, data is directional
Increasingly corruption in government and lack of political franchise are a concern. Nevertheless, a desire to preserve traditional values endures.
79
How concerned would you say you are about each of the following issues? (% very concerned)
62 54 53 46 44 44 43 43 42 42 39 34 34 34 32 31 30 30 29 28 28 27 26 72 67 56 42 41 56 64 43 66 70 62 65 59 54 66 62 47 53 48 55 56 54 54 59 52
Feb 2011 ( y ) Among All
30 30 29 28 28 27 26 24 24
Added in Feb. 2011
with a sharp decline in Jordan, Lebanon, Bahrain and Iraq among those who see the country as heading in the right direction.
38 66 12 2
Don't know
Among All
heading.
Thinking about the last five years, do you think things in your country of residence are going in the right direction or are they going in the wrong direction? % Right direction
50 31 38 66
Don t know Wrong Direction Right Direction
68 55 57 31
50 38 35 55 57 31 33 38 19 41 26 Among All Egypt Jordan Lebanon Bahrain Iraq
potentially reflecting the time that has elapsed since the large‐scale protests.
Thinking about the last couple of months, do you think things in your country of residence are going in the i ht di ti th i i th right direction or are they going in the wrong direction? 43 12 46 61 38 60 28 36 31 29 32 13 28 51 23 10 27 27 61 60 13
Among All Egypt Jordan Lebanon Bahrain Iraq
Right direction at the moment Right direction in the long term Wrong direction Don’t know
people in Egypt are the most positive, and least negative overall.
Do you believe these protests will have a positive or negative impact in the lives of the people in your country?
18 8 15 21 20 26 8 13 8 3 7 8 74 79 77 76 73 66
Don't know Negative Positive
Among All Egypt Bahrain Jordan Iraq Lebanon
in Bahrain, where they support the protests in their own countries, but are less supportive of
How much do you support or not support the protests in..? Very supportive
81 81 78 74 71 94 66 69 69 85 80 79 76 75 81 89 93 82 89 66 90 79 80 91 81 86
Very supportive
52 66 59 61 51
Egypt Bahrain Tunisia Libya Yemen
Among all Egypt Jordan Lebanon Bahrain Iraq Among all Egypt Jordan Lebanon Bahrain Iraq
Do you believe these protests will have a positive impact on the
services during the protests, and the use of military to control them.
75 75 17 14 6 7 3 4
y p p p lives of the people in your country?
The calls for Qaddafi to step down in Libya The resignation of President Mubarak
66 63 62 23 30 28 8 5 7 4 1 3
Yemeni president declaring that he will not seek another term in office The resignation of President Ben Ali of Tunisia A call for constitutional reforms in Bahrain
61 60 50 28 20 24 8 10 12 3 10 14
King Abdullah’s dismissal of the Jordanian Cabinet and Prime Minister The protests represent the views
President Bashir of Sudan announcing he will not seek another term
50 20 17 8 24 13 24 6 12 14 27 9 14 53 32 78
he will not seek another term The use of police and the military to control the protests The protesters represent the views of
Shutting down of Internet/ comm. services
8 6 9 78
Agree a lot Agree somewhat Disagree somewhat Disagree a lot
g by the gov’t during the recent protests
Yemeni President, and Ben Ali, and they see the protests as representing the views of the
75 75 82 77 83 86 83 83 73 76 70 91 74 77 74 79 70 72
How far do you agree or disagree with th f ll i ?
66 63 62 61 60 50 68 53 48 55 64 63 70 44 67 44 61 61 57 38 57 59 47 47 57 40 54 39 66 70 56 65
the following? Agree a lot
20 17 8 22 5 20 19 24 1 26 20 10 28 13 5 7 24 3
Resignation of President Mubarak of Egypt Calls for Gaddafi to step down in Libya Yemeni president declaring he will not seek another term Resignation of President Ben Ali of Tunisia Call for constitutional reforms in Bahrain King Abdulla's dismissal of Jordanian Cabinet and PM Protests represent the views of the citizens of these countries
Sudan announcing he will not seek another term Use of police and the military to control the protests Protesters represent the views of only a minority Shutting down
comms services by gov't during protests
Among All Egypt Jordan Lebanon Bahrain Iraq
downturn is a cause, though economic issues resonate across all markets.
98 93 89 97 92
Thinking about the recent protests in the region, what do you believe contributed to these situations in the Middle East?
86 79 77 74 71 66 65 61 59 54 86 80 85 82 58 64 63 62 53 88 80 89 72 75 68 81 56 80 76 72 80 76 62 73 80 60 56 68 53 56 52 54 52 81 76 80 75 62 73 56 70 52
Very influential
36 52 52 46 27 48 52
Desire for greater democracy Economic downturn Unemployment Reaction against corruption in Rising cost of living Standard of living in your country of Desire for greater human rights The gap between the rich and the Foreign influence in the region The loss of traditional values and democracy corruption in public life country of residence rights rich and the poor region values and culture
Among All Egypt Jordan Lebanon Bahrain Iraq
who have or have participated in other ways.
74
Which of the following apply to you?
31 31 47 21 23 26 35 40 31 42 27 29 40 22 20 15 21 23 15 21 11 16 7 11 3 4 7 10 22 10 21
I have not been involved in the anti‐Government street protests but I know people who have Though I have not participated in the anti‐Government street protests, I have participated in
I read/posted messages about it
networking site like Orkut or Friendster) I have participated in the anti‐ Government street protests I read/posted videos about it on YouTube
Base Egypt Jordan Lebanon Bahrain Iraq
increasingly liberal in their outlook, or less apathetic.
Liberal Centre Conservative No political views 72 26 26 3 17 62 29 19 10 5 33 16 1 7 12 62
F b 2011
20 36 19 25
Egypt Lebanon 67 46 72 12 42 17 19 10 10 2 2 1
Jordan 67 12 27 10 17 24 35 29 15 63 26 12 1 1 12 49
F b 2011
51 22 20 6
Iraq Bahrain 67 17 15 1
q
and beliefs. This is particularly acute in Lebanon and Iraq.
20 Traditional values mean a lot to me, and ought to be preserved for generations to come. Traditional values are out‐dated and belong in the past. I am keen to embrace modern values and beliefs. 82 18
71 71 87 85 29 29 13 15
Egypt Jordan
48 85 52 15
Lebanon
71 29
58 94 90 91 42 6 10 9
Iraq Bahrain
An enduring desire for democracy
Importance of democracy is greater than ever – but
Anxiety grows about rising cost of living
Gap between rich & poor of increasing concern
Less optimism about economic recovery and future outlook
so is desire for stability
Concern about the cost of living, and corruption, continues to escalate
Increased frustration with domestic status quo
Education gap widens betweens Gulf states and other Arab countries
Increasing preference to work in private sector, eagerness to start own business
Increased frustration with domestic status quo
Support of the protests is high, and so is belief in their positive impact
Political views are increasingly liberal and forward‐ start own business
Internet makes more inroads, with social media growing in influence
Television the most popular and trusted source of news looking
Traditional values are paramount, while parents grow in influence
global citizenship
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