MapQuest is Local From here to there and everywhere in between WHOS - - PowerPoint PPT Presentation

▶

Apr 28, 2023 93 likes •189 views

MapQuest is Local From here to there and everywhere in between WHOS MAPQUESTING IT: WOMEN, LOCAL, TRAVEL 40 MULTI-PLATFORM UVs 2B MILLION ROUTES USERS ANNUALLY 25M+ 30% APP DOWNLOADS 57% 43% > 50mi # 2 70% 44% MOMS < 50mi

SLIDE 1

MapQuest is Local

From here to there and everywhere in between

SLIDE 2

70% 30%

< 50mi

> 50mi

WHO’S MAPQUESTING IT: WOMEN, LOCAL, TRAVEL

40

MILLION

USERS

MULTI-PLATFORM UV’s 2B

ROUTES

ANNUALLY

43% 57%

44% MOMS eAddressables

40M+

34% HHI > $100K

51%

$75K+

HHI

Source: ComScore, MapQuest Internal Data

25M+

APP DOWNLOADS

#2

MAPPING PROVIDER

45% OF LOCAL ROUTES UNDER 50

MILES END AT A POI

MORE LIKELY TO PURCHASE

2.3x ONLINE 2.6x OFFLINE

(VS. AVERAGE INTERNET USER)

$3.8B

Monthly Spend

SLIDE 3

100 131 163 152 171 176 180 177 147 149 146 145 168 153 168 179 156

MapQuest Users Digital Behavior

Composition Index – MapQuest Users’ Behavior vs. Average Internet User

Source: ComScore Media Metrix Cross-Visitation; *Social Networks is based aver comp index for FB, Twitter, and LinkedIn

SLIDE 4

MapQuest Users Go Local

Source: MapQuest Internal Data, ComScore

45%

OF LOCAL ROUTES ARE TO A POI 2 3 5 5 6 6 7 8 11 11 12 13 15 16 17 24 30 34 38 40 45

Beauty & Health Retailer Wedding Funeral Services Managed Care Sports Auto Home Improvement Entertainment Pharmacy/Grocery/Convience Business Golf Finance Auto Related Real Estate Travel Hotels & Motels Retail Health / Pharma Restaurants Tourist Attractions Educational

Est. Annual Routes (MMs) for Key Local Activities

SLIDE 5

MapQuest Users Purchase Local

Source: ComScore Purchase Study

BUYER COMPOSITION INDEX (VS. AVERAGE INTERNET USER) OFFLINE PURCHASE BEHAVIOR

167 176 184 216 225 254 256 265 269 272 285 285 285 292 304 307 326 332 370 410 234 Apparel & Accessories Sporting Goods Consumer Electronics Service & Parts Coffee Shops Telecommunication Services Fast Food Movies & DVDs Gas & Convenience Home Furnishings Superstores Groceries Restaurants Drug Stores Department Stores Home Improvement Beauty Supplies & Services Pet Food & Supplies Wholesale Clubs Event Tickets (Online Only) Total

SLIDE 6

Location Data Collected at MapQuest

With 3.6MM App & 10.9MM Mobile Web Users, we are collecting location data every sec (350-600MM data points per day) – this includes lat/long, speed, bearing and altitude

USA Chicago Manhattan Philadelphia Washington DC Atlanta Los Angeles

Sources: comScore Mobile Metrix June 2014, MapQuest GPS data

SLIDE 7

Use Case – McDonald’s

Sources: MapQuest Internal Data

Able to target various POIs (like McDonald’s) utilizing MapQuest ~19MM POI Database

SLIDE 8

19% 39% 48% 64% 76% 86% 91% 96%

% of Total Daily Avg. Daily UVs in the Vicinity of a McDonald’s

National Franchises at a Local Level

Advertisers can leverage user behavior across searches, routes, and GPS location

266.8 114.2 74.1 Broad Refined Exact Search KW Terms - McDonald's (000s) 285.1 112.4 100.2 497.8 End Start Via Total Routes associated w/ McDonald’s (000s) 23.9 17.3 10.7 Restuarants QSRs McDonalds Search Queries by Result Type (MMs)

Leverage GPS Data

Restaurants

Sources: comScore, MapQuest Internal Data, MapQuest GPS data