About NovaCharge COULOMB Authorized Channel Novacharge Was - - PowerPoint PPT Presentation

About NovaCharge

• Novacharge Was Founded Specifically to Address the Need for

Electric Charging Infrastructure

– Talented Management Team of Professionals With Over 63 Years of Combined Management & Entrepreneurial Experience

– Helda Rodriguez, President; Joseph Vumbaco, VP of Sales/Channel Manager; Jose Reyes, VP Operations; Will Rigsby, Director of Technical Relations; Lauren Rodriguez, General Manager

– Florida LLC, Based in Tampa, FL

• Exclusive Channel for the ChargePoint System from Coulomb

Technologies

– Along with Coulomb Global Partners Responsible for Channel Development – Able to Provide Exclusive Customer Representation

• Responsible for Product Sales, Service, Training, Maintenance &

Support

• Partnership Driven Sales, Installation & Maintenance
• Service - System Design Support, System Commissioning

COULOMB Authorized Channel NovaCharge Confidential – Not For Distribution

Making Electric Transportation a Reality

Joe Vumbaco, Vice President & Sales Channel Manager 2011

COULOMB Authorized Channel NovaCharge Confidential – Not For Distribution

• Victor Hugo

"There is nothing more powerful than an idea whose time has come."

COULOMB Authorized Channel NovaCharge Confidential – Not For Distribution

BMW Mini-E Toyota Chevy Volt: 2010 Nissan: 2010

Plug-In Vehicles Are Here!

Major Automakers Are Bringing Out PHEVs And BEVs.

COULOMB Authorized Channel NovaCharge Confidential – Not For Distribution

Smart

Tesla S ZERO Motorcycles

How Economical Is It To Drive An EV?

• Gasoline costs $0.130 per mile

– Assumes fuel price of $3 per gallon – Assumes EPA estimate mileage of 23 MPG for an average vehicle

• Electricity costs $0.022 per mile

– Assumes electricity rates of $0.11 kWh

• Including equivalent taxes doubles the

cost of driving on electricity

– But is Still Much Cheaper Than Gasoline

Fuel Price Comparison

Driving on Electricity is Significantly Cheaper Than Driving on Gasoline

COULOMB Authorized Channel NovaCharge Confidential – Not For Distribution

Why Networked Charging Infrastructure first?

• “Range Anxiety” & battery technology – “Lifetime MPG”
• Auto Manufacturing
• “EV Readiness”

Where Will People Charge?

• There are only 54 Million private garages in the US for the 247

Million cars we have

• Studies show that 80% of Plug-in owners want to charge more

than once a day

• Live view of the charging infrastructure must be available on

search engines, smart phone applications, internet search engines, and navigation system POI’s.

How Will Recurring Costs, Including the Cost

• f Electricity, Be Paid?
• Electricity for Plug-in Vehicles needs to be treated as a

transportation fuel

• Need to cover cost of electricity and maintenance
• Need to generate revenue
• Need ability to implement taxes

How Will Grid Load Be Managed?

• Need ability to shed grid load during peak hours
• Need ability to manage charge times

Creating A New Set Of Challenges…Was it the Chicken or the Egg???

Networked Charging Stations Must Come First.

COULOMB Authorized Channel NovaCharge Confidential – Not For Distribution

• Hardware Requirements for the Now and the Future

– Safety Features - (GFCI, Overcurrent, Plug-out) protect Personnel & Vehicles, Prevent Energy Theft – Bi-Directional, Utility Grade Power Measurement Meter – enables Future Smart Grid – Wireless modems connect the station to the network. – RFID Reader Avoids Credit Card Reader Failures – Power Saving Mode - While Idle the Charging Station Consumes Less Than Two Watts which equals less than $5 per year. – Remote Upgradeable – Eliminates Unnecessary Truck Rolls – 5 inch Conduit in anticipation of emerging technology

• Security and Liability Limiting Features

– Ability to Lock and Release Security Cords - Avoids Cord Theft – Ability to Keep Outlets De-energized Until User is Authenticated and Cord is Plugged In

• Level 2 Charger w/ SAE J1772 Connector (pictured)
• - Automotive industry standardized connector.

Why Networked Charging Stations?

COULOMB Authorized Channel NovaCharge Confidential – Not For Distribution

High Motivations and Value For Everyone Motivations To Buy Stations

• Enable economic benefits to drivers
• Be more “green”
• Reduce foreign oil dependence
• Attract and retain tenants or employees
• LEED certification
• Create a business
• Take advantage of short term government incentives, such as

tax credits

Value For Networked Station Owners

• Generate charging revenue – 80% of revenue is returned to

station owners

• Manage grid load
• Participate in “Cap and Trade” revenue flow
• Attract and retain tenants/employees in apartments, condos,

and office parks

• Take advantage of short term government subsidies for

alternative fuel infrastructure

Various Motivations & Incentives Are Driving the Industry

COULOMB Authorized Channel NovaCharge Confidential – Not For Distribution

Making Electric Transportation a Reality

Joe Vumbaco, VP of Sales/Channel Mangement

Fall 2011

NovaCharge Confidential – Not For Distribution